Metigy Podcast - Marketing for SMEs artwork

Ep20: PR Masterclass with Liz Mckenzie from Canva

Metigy Podcast - Marketing for SMEs

English - April 27, 2020 11:00 - 31 minutes - 29.3 MB
Management Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
Next Episode: Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business

 

Resources mentioned in this episode

How I Built this podcast episode with Melanie Perkins [must listen]

Source Bottle

Help a Reporter Out

Find relevant reporters on Twitter

Free version of Canva

Canva Pro

Timechi

 

Book Recommendation

The Subtle Art of Not Giving a F*ck by Mark Manson

 

What business would you build on Mars?

Reverse Tourism. Get the Martians to go and visit earth!

 

Get in touch with Liz

Liz Mckenzie on LinkedIn

Liz Mckenzie on Twitter

 

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

Twitter Mentions