Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
Metigy Podcast - Marketing for SMEs
English - April 07, 2020 23:49 - 32 minutes - 29.6 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episodeHow to build your product around customersMarketing to your customer's pain pointsTaking on customer feedback and integrating it into future versions of your productWord of mouth marketingHow Oscar got 67 referrals from 1 customer!After getting traction in one city, how to expand your marketing activity to the rest of the countryUsing different marketing tactics for a double-sided marketplace businessHow to get started when you know nothing about marketing (spoiler alert: flyers)Why offline marketing still worksHow offline marketing can be a good excuse to talk to customers and get valuable feedbackHow to scale your business with limited resourcesHow can small businesses utilise the sharing economyWhy it’s important to have business mentors to take your business to the next levelWhy supervillains are good at loyalty marketing ('Darth Vader is crushing it')Why learning on the job can be the best way to learn marketingWhy failure is a good thing (sometimes)Don’t build any new features without talking to customers first
Resources mentioned
Book Recommendation
What business would you build on Mars?
This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.
Brendan: You guys are very good building apps as well.
Lisa: Yeah, exactly. We'll build that.
Get in touch with Lisa and Louise
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