Yum! Brands: Interview with Former CEO Greg Creed

Food Fighters: Food for Thought in the Fight for Food

English - May 19, 2021 20:00 - 32 minutes - 22.3 MB - ★★★★★ - 19 ratings
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Previous Episode: Patachou Restaurants: Interview with Owner and President Martha Hoover

Next Episode: Virtual Dining Concepts: Interview with Food Network Chef Eric Greenspan

In this episode, we chat with Greg Creed, former CEO of Taco Bell and Yum! Brands. Greg shares his marketing philosophies and how he has applied them while leading some of the most iconic marketing campaigns in QSR to date. Zach and Greg discuss changing customer behaviors post-COVID, fostering diversity throughout an organization, and minimum wage impacts on the restaurant industry. Tune in to get a sneak peek of Greg's Book, R.E.D. Marketing: The Three Ingredients of Leading Brands.