Floor Academy - Helping flooring, tile and stone contractors own an asset artwork

Why Women Need To Step Up In The Trades - Katie Marcotte, Michelle Winters, and Crystal Sims

Floor Academy - Helping flooring, tile and stone contractors own an asset

English - February 28, 2022 07:00 - 1 hour - 74.3 MB - ★★★★★ - 16 ratings
Management Business Education How To business growth small business entrepreneurship business strategy marketing sales contractor leadership manager flooring Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


In this episode, the host interviews Katie Marcotte, Crystal Sims, and Michelle Winters, who are prominent female leaders in the flooring, tile and stone industry. The episode begins with a discussion about a post made in an online flooring group that sparked the realization that women may not always feel comfortable asserting their presence and leadership in the industry.

Katie Marcotte, Crystal Sims, and Michelle Winters share their experiences, challenges, and triumphs as women in leadership roles in the flooring industry. They discuss the importance of stepping up and stepping out into their fields as leaders, despite the barriers and biases they may face. They also highlight the need for inclusivity and diversity in the flooring industry, and how it can lead to innovation and growth.

The episode delves into various topics related to women in leadership, including overcoming imposter syndrome, navigating male-dominated spaces, and advocating for gender equality in the workplace. The guests also share their perspectives on mentorship, networking, and creating a supportive community for women in the flooring industry.

Throughout the episode, Katie Marcotte, Crystal Sims, and Michelle Winters provide valuable insights, advice, and inspiration for women in the flooring industry who aspire to be leaders. They emphasize the importance of confidence, resilience, and perseverance in pursuing leadership roles, and the need to break barriers and stereotypes in the industry.

If you are interested in hearing from accomplished female leaders in the flooring industry and gaining insights on navigating challenges and opportunities, this episode offers valuable perspectives on women's leadership in a traditionally male-dominated field. Tune in to be inspired and empowered to step up and out as a leader in your own industry.



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Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.

Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.

The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.