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In this episode, we are joined by Heidi Cronin from the Ceramic Tile Education Foundation. Heidi explains to us the advantages of getting a CTI or a Certified Tile Installer certification. If you are not familiar with what a CTI is, then this episode is a must-listen. Heidi shares with us how a CTI can help you to better yourself in the industry and stand out as a qualified professional. By obtaining a CTI, you can showcase your expertise and skills to clients and employers, increase your earning potential, and gain access to networking opportunities. Heidi also discusses the testing process involved in obtaining a CTI and how the Ceramic Tile Education Foundation is dedicated to providing quality education and training to those in the tile industry. If you are considering obtaining a CTI or simply want to learn more about it, then join us as we speak with Heidi Cronin.

Industry certifications, such as the CTI mentioned in our conversation with Heidi Cronin, can be a powerful marketing tool for flooring professionals. Having a certification can demonstrate to potential clients that you have the knowledge and skills necessary to do the job right. You can highlight your certification on your website, social media accounts, and marketing materials to help you stand out from your competition. It can also give your clients added confidence in your abilities, which can lead to increased business and referrals. Additionally, obtaining certifications can show a commitment to professional development and continuous improvement, which can help build trust and long-term relationships with clients.

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