E-Commerce Part 2 - Bob Baldocchi - ON3
Floor Academy - Helping flooring, tile and stone contractors own an asset
English - December 14, 2022 07:00 - 1 hour - 42.3 MB - ★★★★★ - 16 ratingsManagement Business Education How To business growth small business entrepreneurship business strategy marketing sales contractor leadership manager flooring Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we will be joined by Bob Baldocchi, an industry expert with 25 years of experience in global sales, marketing, and branding. Bob has extensive experience in the flooring industry, having served as the Chief Marketing Officer at Emser Tile and currently working as an owner and investor at ON3, a company that focuses on building digital training solutions for the flooring industry. We will discuss the growing trend of online flooring sales and explore the opportunities and challenges of selling flooring products online.
We will delve into the key considerations for implementing e-commerce into a retail flooring business, including the necessary infrastructure, technology, and logistics. Bob will share insights on what it entails to set up an online store for flooring products, including the website development, product catalog management, online payment processing, and order fulfillment. We will also discuss the importance of creating a user-friendly and secure online shopping experience for customers.
We will explore the potential market for online flooring sales, including the advantages and challenges of selling locally or nationally. Bob will provide insights on identifying the target audience for online sales and tailoring the marketing strategies accordingly. We will also discuss the competition in the online flooring market, and how to differentiate and position your online store for success.
We will also discuss the logistics of delivering flooring products to customers in an online sales model. Bob will share his expertise on managing inventory, handling shipping and delivery, and providing customer support in an online sales environment. We will also discuss the importance of accurate product descriptions, images, and specifications to ensure customers can make informed decisions online.
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