E-Commerce - Bob Baldocchi

In this episode, we hear from Bob Baldocchi, a seasoned professional with 25 years of experience in global sales, marketing, and branding, particularly in the flooring industry. Bob shares his insights and expertise on e-commerce and how it can be implemented into a retail business in the flooring industry.

Bob spent 15 years at Emser Tile as the Chief Marketing Officer, where he played a key role in building out their e-commerce business. He is now an owner and investor at On3, where he is working on developing digital training solutions for the flooring industry.

During the episode, Bob discusses the importance of e-commerce in today's digital age, and how it can be leveraged to drive sales and growth in the retail business. He shares practical tips and strategies on how to implement e-commerce into a flooring retail business, including the need for a user-friendly website, seamless online shopping experience, and effective digital marketing.

Bob also highlights the importance of understanding the customer journey in the digital space, from researching products online to making purchases and post-purchase support. He discusses the role of social media, content marketing, and digital advertising in driving traffic and conversions on an e-commerce platform.

In addition to e-commerce, Bob also shares his insights on the importance of branding, customer experience, and building relationships with customers in the flooring industry. He emphasizes the need to adapt to changing consumer behaviors and preferences, and the importance of investing in digital solutions to stay competitive in the market.

Whether you are a flooring retailer, business owner, or interested in e-commerce and digital marketing, this episode offers valuable insights and practical advice from an industry expert. Tune in to learn how you can implement e-commerce into your retail business and drive success in the digital world.

ON3

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Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.

Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.

The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.