47. Your Great Service IS Your Marketing (and Vice Versa) w/ Jordan Ostroff
Five Star Counsel Podcast
English - June 18, 2021 10:30 - 29 minutes - 67 MB - ★★★★★ - 23 ratingsEntrepreneurship Business Education How To bestpractices cle entrepreneur estateplanning legalnews tax attorney clientservice customerservice estatelaw Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Great client service is the bedrock of great marketing. It's the core of the snowball of referrals, reviews, and happily returning clients.
Legal marketing specialist Jordan Ostroff of LegalEase Marketing and Jordan Law Fl joins us today to connect the dots between our marketing strategies and our client service standards. When we understand what our clients' actual goals are - moving the needle on a divorce, a recovery, or a lawsuit - we can combine that goal with our empathy and understanding to better market our services, with a focus on solutions.
We discuss how lawyers should approach using case examples and testimonials in marketing, and how your marketing can and will attract certain kinds of clients - it's up to you to craft the right brand to attract the right clients, and portray it consistently, both externally and internally.
Find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-ostroff
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