Is your marketing plan a slot machine or a vending machine? Are you just tossing money at marketing efforts hoping to strike gold? Or do you know what results you'll get every time?

Chelsea Williams of Core Solutions Group brings knowledge from the accounting & tax world to discuss some really powerful ways to critique your marketing strategy, make incremental improvements, and track your data.

Stick around for some great intake chat (filters are good!) and KPI pitfalls to avoid.

Find Chelsea at https://www.yourcoresolution.com/ or on their Instagram @core_solutions_group

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