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Fitt Insider

269 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 96 ratings

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

Entrepreneurship Business Health & Fitness Fitness entrepreneurship news wellness business fitness
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Episodes

141. Andy Hoang, Founder & CEO of Aviron

June 28, 2022 09:30 - 31 minutes - 44.3 MB

Today I’m joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines. Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month. In this episode we discuss the company’s bootstrap start, pivoting from commercial sales to at-home ...

140. Josh Hix, Founder & CEO of Season Health

June 21, 2022 09:30 - 36 minutes - 50.8 MB

Today I’m joined by Josh Hix, CEO of Season Health, a digital food pharmacy. Season is rethinking nutrition-based health care. Season’s platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs. In this episode we discuss Josh’s experience building meal kit service Plated, Season’s approach to food as medicine, the company’s rec...

139. Nathaniel Jewell, Founder & CEO of Recess.tv

June 14, 2022 06:30 - 37 minutes - 51.4 MB

Today I’m joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess’ technology lets you embed your live classes, on-demand library, and packages onto your website. You don’t worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator,...

138. Alexandra Zatarain, Co-founder and VP of Brand & Marketing at Eight Sleep

June 07, 2022 06:30 - 32 minutes - 45.4 MB

Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company’s smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concep...

137. Michael Horvath, CEO & Co-Founder of Strava

May 31, 2022 06:30 - 37 minutes - 52.5 MB

On today’s episode I’m joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evoluti...

136. Lindsay Cook, Co-founder & CEO of FitOn

May 24, 2022 09:30 - 32 minutes - 45.5 MB

Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle ...

135. Bootstrapping & Scaling a Wellness Platform with Othership Co-Founder & CEO Robbie Bent

May 17, 2022 09:30 - 39 minutes - 55.3 MB

Today I’m joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. ...

134. Diversifying Revenue Beyond Ads with mindbodygreen Co-founders Jason and Colleen Wachob

May 10, 2022 09:30 - 35 minutes - 49.3 MB

On today’s episode I’m joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple’s experience building a wellness-focused media platform, and how ...

133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu

May 03, 2022 09:30 - 30 minutes - 43 MB

Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It’s strength, cardio, and recovery training all in one intelligent, sleek, home gym. In this episode we discuss the rise of the smart strength category. We talk about the company’s connected k...

132. Reinventing the Personal Training Business with Future Co-founder & CEO Rishi Mandal

April 26, 2022 09:30 - 34 minutes - 47.6 MB

Today I’m joined by Rishi Mandal, Co-founder and CEO of Future, a digital personal training service connecting users with human coaches. Future uses a combination of technology, content, and elite personal trainers to build custom-made training plans for their customers. Clients can reach their goals at home, in the gym, or at group fitness classes, when and where it’s most convenient for them. In this episode we talk about the company’s recent 75 million dollar funding round, and how Future...

131. How To Attract Investors with Head of Samsung Next, David Lee

April 19, 2022 09:30 - 37 minutes - 51.5 MB

Today I’m joined by David Lee, Head of Samsung Next, the investment arm of the global electronics maker. Before joining Samsung, David was a Managing Partner at Refactor Capital, and a Managing Partner at SV Angel. In this episode we cover David’s experience in venture capital, Samsung Next’s investments in companies like Obé Fitness, Aviron, and Terra. We discuss the future of digital and connected health, wearables, and emerging opportunities in Web3. In this episode, you’ll learn: Chara...

130. Scaling Access to Digital Healthcare with Thirty Madison Co-Founder Steve Gutentag

April 12, 2022 09:30 - 31 minutes - 43.2 MB

In this episode I’m joined by Steve Gutentag, Co-Founder and CEO of Thirty Madison, a human-centered healthcare company. Thirty Madison is focused on becoming the premier healthcare company for people living with chronic conditions. Their innovative model delivers better patient experiences and superior health outcomes through specialist-level offerings and a singular platform and infrastructure. On today’s podcast we discuss the company’s recent $140 million funding round, its merger with...

129. Solving Customer Pain Points with Hyperice Head of Mind Tech Sarah McDevitt

April 05, 2022 09:30 - 32 minutes - 45.3 MB

Today I’m joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way. In this episode we talk about the intersection of mindfulness and technology. Sa...

128. Staying Ahead of Your Competition with Restore Hyper Wellness CEO Jim Donnelly

March 29, 2022 10:00 - 39 minutes - 54.6 MB

Today I’m joined by Jim Donnelly, CEO of Restore Hyper Wellness. Restore uses a variety of modalities, all built around the notion of hyper wellness and keeping people healthy. Under a traditional health care model a person comes in broken, and hopes to get fixed. Restore uses a preventative model to keep people from getting sick. In this episode we chat about Restore's health and wellness centers. Jim explains how the company defines hyper wellness and his relationship to health care. We al...

127. Developing Products That Sell with Athletic Greens Founder & CEO Chris Ashenden

March 22, 2022 10:30 - 34 minutes - 47.9 MB

Today I’m joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody. Athletic Greens’ AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront. In this episode we discuss Chris’s journey from testing different formulations, to bootstrapping a business, ...

126. Preventative & Affordable Healthcare with Forward CEO Adrian Aoun

March 15, 2022 10:30 - 36 minutes - 50.4 MB

Today I’m joined by Adrian Aoun, Founder and CEO of Forward, a technology-driven healthcare system. Forward started from scratch to build a system that’s completely different and radically improves healthcare. Forward is on a mission to lower costs, improve results, and make quality care available to those who need it most. In this episode we talk about re-imagining healthcare from the ground up by vertically integrating every aspect of the experience. Adrian also shares his vision to cr...

125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster

March 08, 2022 10:30 - 34 minutes - 48.4 MB

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic’s impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions....

124. Transitioning From a Weight Loss Mindset to a Weight Care Lifestyle

March 01, 2022 10:30 - 34 minutes - 48.2 MB

Today I’m joined by Sarah Jones Simmer, CEO of Found, a modern weight care platform. Found improves people’s wellbeing by making evidence based weight loss accessible & affordable. Instead of focusing on short term weight loss, Found emphasizes long term weight care backed by science. On today’s show we talk about Found’s digital weight management solution. Sarah explains how advancements in tele-health and prescription medication are transforming weight loss. We also discuss Found’s approac...

123. Hydrow’s Immersive Fitness Experience: The Resurgence of In-Home Rowing

February 21, 2022 10:30 - 32 minutes - 45.4 MB

Today I’m joined by Hydrow founder and CEO, Bruce Smith.  Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow’s engineering is unmatched in performance, and their machines are built to last. In this episode we talk about the pandemic’s impact on the connected fitness category. Bruce explains how Hydrow was a...

122. Paying People To Be Healthy: The Future of Healthcare, with Joel Lieginger

February 15, 2022 10:30 - 37 minutes - 52.6 MB

On today’s show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society.  Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy lifestyle. In this episode we talk about paying people to workout, Paceline’s wellness credit c...

121. Jason McCarthy, CEO of GORUCK and Sandlot Technology

February 08, 2022 10:30 - 44 minutes - 62 MB

Today I’m joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business.  In this episode, we talk about Jason’s vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness. In this episode, you’ll learn: How to build a community and your brand Can you grow a community w...

120. Mohammed Iqbal, Founder and CEO of SweatWorks

February 01, 2022 10:30 - 34 minutes - 31.9 MB

Today I’m joined by Mohammed Iqbal, Founder and CEO of SweatWorks — a digital agency that powers top fitness and wellness brands.    In this episode, we discuss the evolution of SweatWorks, trends in artificial intelligence, connected fitness, and wearable technology. And we explore untapped opportunities in hybrid fitness, integrated wellness, and democratizing well-being.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produ...

119. Adam Crofts, Founder and CEO of Prevayl

January 25, 2022 10:30 - 31 minutes - 29.8 MB

Today I’m joined by Adam Crofts, founder and CEO of Prevayl.    In this episode, we discuss the company’s Smartwear clothing, which combines performance apparel and wearable technology. We cover the Prevayl’s recent $10M funding round. And Adam shares his vision for the evolution of athleisure.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in ea...

118. Jeff Krahel, Co-Founder and CEO of Playbook

January 18, 2022 10:30 - 31 minutes - 28.9 MB

Today I’m joined by Jeff Krahel, co-founder and CEO of Playbook — an app that helps trainers, athletes, and influencers build a digital fitness business.    In this episode, we discuss the rise of the fitness creator, Playbook’s approach to developing a creator-first platform, and Jeff explains how some fitness creators have built multi-million dollar businesses.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly...

117. Ron Schneidermann, CEO of AllTrails

January 11, 2022 10:30 - 35 minutes - 32.9 MB

Today I’m joined by Ron Schneidermann, CEO of AllTrails — a guide to the outdoors.    In this episode, we discuss the company’s content flywheel, free app, and subscription product. We cover the intersection of technology and the outdoors, as well as the company’s recent $150M funding round, fueling community, personalization, and international expansion.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newslet...

116. Courtney Reum, Co-founder of M13

January 04, 2022 10:30 - 31 minutes - 29.1 MB

Today I’m joined by Courtney Reum, co-founder of M13 — a brand development and investment company.    In this episode, we discuss the shifting venture capital ecosystem, trends in health and wellness, and the firm’s investments in companies like Tonal, Headspace, and ClassPass. Plus, Courtney shares his frameworks for evaluating potential investments.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter ...

115. Nate Pearson, Co-founder and CEO of TrainerRoad

December 28, 2021 10:30 - 33 minutes - 31.2 MB

Today I’m joined by Nate Pearson, co-founder and CEO of TrainerRoad.    In this episode, Nate shares his experience building a bootstrapped, profitable company over ten-plus years. We explore the fast-growing and increasingly competitive endurance tech category. And we talk about TrainerRoad’s Adaptive Training platform that uses machine learning to help cyclists get faster.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We prod...

114. Krisna Bhargava, CEO of Arena

December 21, 2021 10:30 - 32 minutes - 30.5 MB

Today I’m joined by Krisna Bhargava, CEO of Arena — the complete mobile smart gym.    In this episode, we discuss Arena’s innovative strength training solution and its focus on human performance — including athletes, strength coaches, and physical therapists. Krisna details the company’s plan to accelerate growth. And we cover Arena’s mission to replace the dumbbell.    Note: Fitt Insider is an investor in Arena   More from Fitt Insider    Fitt Insider helps operators stay in...

113. Melissa Bentivoglio, Co-founder and CEO of Frame Fitness

December 14, 2021 10:30 - 33 minutes - 30.8 MB

Today I’m joined by Melissa Bentivoglio, co-founder and CEO of Frame Fitness — makers of a connected Pilates reformer.    In this episode, Melissa shares how her experience as an athlete, instructor, and designer led to founding Frame. We talk about the company’s $5M funding round that included 24 Hour Fitness founder Mark Mastrov. And we cover content, community, and manufacturing as the company prepares to ship products in 2022.    More from Fitt Insider    Fitt Insider helps o...

112. Helaine Knapp, CEO of CITYROW

December 07, 2021 10:30 - 33 minutes - 31.5 MB

Today I’m joined by Helaine Knapp, CEO of CITYROW.   In this episode, we discuss the company’s origin as a single boutique fitness studio, the decision to launch a connected rower and digital app, and Helaine’s plan to scale an omnichannel experience.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies.   *** Subscribe t...

111. Martin Adler, CEO of Brooklyn Boulders

November 30, 2021 10:30 - 37 minutes - 34.6 MB

Today I’m joined by Martin Adler, CEO of Brooklyn Boulders — operators of urban climbing, fitness, and community centers.    In this episode, we discuss the growing business of rock climbing, leveraging technology to enhance the climbing experience, and falling in love with the joy of movement.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in ...

110. Sarah Robb O’Hagan, CEO of Exos

November 23, 2021 10:30 - 32 minutes - 29.9 MB

Today I’m joined by Sarah Robb O’Hagan, CEO of Exos — a human performance company.    In this episode, we discuss Sarah’s experience at companies like Nike, Gatorade, Equinox, and Flywheel Sports. We talk about Exos programs that span work, sport, and life. Plus, we cover the company’s efforts to make elite performance more accessible through in-person and digital offerings.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We prod...

109. Daniel Sobhani, CEO of Freeletics

November 16, 2021 10:30 - 34 minutes - 32 MB

Today I’m joined by Daniel Sobhani, CEO of Freeletics — an AI-powered fitness app.    In today’s episode, we discuss the company’s evolution from PDF workout plans to a digital fitness platform with more than 50M users. We cover the launch of Staedium, the company’s new game-based connected strength training product. And Daniel shares his thoughts on innovation, team building, gamification, and more.    More from Fitt Insider    Fitt Insider helps operators stay informed and make...

108. Akin Akman and Angela Manuel-Davis, Co-Founders of AARMY

November 09, 2021 10:30 - 31 minutes - 29 MB

Today I’m joined by Akin Akman and Angela Manuel-Davis, co-founders of AARMY — a digital and in-person fitness concept.    In this episode, the team explains how AARMY accelerated its digital transformation during the pandemic. We also talk about the importance of building community in a virtual environment. And we discuss the company’s hybrid offering that includes studios, pop-ups, digital content, and potentially hardware.    More from Fitt Insider    Fitt Insider helps operat...

107. Jeff Veldhuizen, CEO of Capti

November 02, 2021 09:30 - 31 minutes - 29.6 MB

Today I’m joined by Jeff Veldhuizen, CEO of Capti — a game-based smart bike.    In this episode, we discuss Capti’s immersive gaming experience. Jeff explains how Capti differs from other connected equipment makers. And he shares the company’s long-term goal of powering fitness in the metaverse.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in...

106. Marc Maurer, Co-CEO of On

October 26, 2021 09:30 - 29 minutes - 27.8 MB

Today I’m joined by Marc Maurer, co-CEO of On — a Swiss-engineered performance footwear and apparel company.    In this episode, we discuss the company’s recent IPO, including growth opportunities in retail and direct-to-consumer channels. Marc explains how On combines performance, design, and sustainability to stand out in a crowded market. And he shares the company’s mission to ignite the human spirit through movement.   More from Fitt Insider    Fitt Insider helps operators st...

105. Kimberly Ang, Co-Founder and CEO of KAYA

October 19, 2021 09:30 - 32 minutes - 30.3 MB

Today I’m joined by Kimberly Ang, co-founder and CEO of KAYA — an app for rock climbers.    In this episode, Kim shares the company’s vision for building the Strava of rock climbing, including a premium subscription, increasing access to climbing, democratizing mentorship, and helping grow participation in the sport.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry job...

104. Benjamin Nazarian, CEO of Therabody

October 12, 2021 09:30 - 31 minutes - 28.9 MB

Today, I’m joined by Benjamin Nazarian, CEO of Therabody – a wellness technology company.    In this episode, we discuss the rise of the recovery category. We explore Therabody’s evolution from a single product—the Theragun–into a platform for pain management, as well as the company’s transition into the consumer market.    Plus, we look at emerging and adjacent verticals, including breathwork, contrast therapy, mental fitness, and more.    More from Benjamin   Benjamin Nazar...

103. Jordan Fliegel, Managing Director of Techstars Sports Accelerator

October 05, 2021 09:30 - 44 minutes - 41.7 MB

Today, I’m joined by Jordan Fliegel. An experienced entrepreneur and investor, we talk about Jordan’s role at Techstars Sports, his investment fund, Founders First, and his time as founder of CoachUp and co-CEO of Draft.com.    The conversation also covers emerging opportunities in the Sports Tech category, as well as Jordan’s framework for evaluating companies and founders.     More from Jordan   Jordan Fliegel (born 1986) is an American tech entrepreneur and investor, focused o...

102. Phil Southerland, Founder & CEO of Supersapiens

September 28, 2021 09:30 - 37 minutes - 34.8 MB

Today, I’m joined by Phil Southerland, founder and CEO of Supersapiens — a company using continuous glucose monitoring to help athletes manage their energy levels.    In this episode, we discuss advancements in glucose monitoring. Phil explains why the company is focused on endurance athletes and high performance. And he shares his vision for using sports as a platform to change the health of the world.    More from Phil   Phil Southerland was born in Tallahassee, Florida, and wa...

101. Ara Katz, co-founder & co-CEO of Seed Health

September 21, 2021 09:30 - 36 minutes - 34.3 MB

Today I’m joined by Ara Katz, co-founder & co-CEO of Seed Health — a microbial sciences company.    In this episode, we discuss the microbiome and the many ways it impacts well-being. Ara explains Seed’s approach to building a platform around studying and commercializing probiotics. And we talk about the differences between wellness, healthcare, and consumer life science.    More from Ara    A serial entrepreneur, advisor and angel investor, Ara Katz has eclectic experience at th...

100. Tom Aulet, co-founder & CEO of Ergatta

September 14, 2021 09:30 - 36 minutes - 34.2 MB

Today I’m joined by Tom Aulet, co-founder and CEO of Ergatta — a game-based connected rower.    In this episode, Tom lays out the opportunity in creating fitness offerings that go beyond instructor-led, boutique-style classes. We talk about the company’s approach to designing game-based content. And we discuss the potential for Ergatta to enter new categories in addition to rowing.    More from Tom   Tom is a teacher, turned economic analyst, turned enterprise software revenue le...

99. Joey Gonzalez, CEO of Barry’s

September 07, 2021 09:30 - 33 minutes - 31.3 MB

Today I’m joined by Joey Gonzalez, the CEO of Barry’s — a premium boutique fitness brand.    In this episode, Joey shares his experience with the company, from customer and instructor to chief executive. We talk about Barry’s X, the company’s new digital platform, as well as Joey’s vision for an omnichannel offering that includes partnering with connected fitness brands. Plus, we discuss the importance of building a values- and mission-driven company culture.    More from Joey    ...

98. Jonathan Wolf, co-founder and CEO of ZOE

August 31, 2021 09:30 - 31 minutes - 29.3 MB

Today I’m joined by Jonathan Wolf, the co-founder and CEO of ZOE — a personalized nutrition company.    In this episode, we talk about the gut microbiome, at-home test kits, and how ZOE helps people understand the impact different foods have on their well-being. We also discuss the benefits and challenges of a direct-to-consumer model versus seeking FDA approval for companies in the health diagnostic or wearables space.    More from Jonathan   Jonathan is the cofounder of health ...

97. Lou Lentine, CEO of Echelon Fitness

August 24, 2021 09:30 - 34 minutes - 31.9 MB

Today I’m joined by Echelon Fitness CEO Lou Lentine.    In this episode, we discuss the company’s growing connected fitness platform — including smart bikes, treadmills, rowers, and interactive workout mirrors. Lou explains how Echelon was able to build partnerships with 12K retailers, including Walmart, Target, and Costco. Plus, he talks about the company’s plan to release gaming-inspired content and strength training equipment in an effort to become the hub for at-home fitness.    ...

96. Juliet and Kelly Starrett, co-founders of The Ready State

August 17, 2021 09:30 - 46 minutes - 43.2 MB

Today I’m joined by Juliet and Kelly Starrett, the husband and wife team behind The Ready State – the company that pioneered mobility training.    In this episode, we talk about the evolution of their business, from a CrossFit gym to a Youtube channel and a variety of coaching products, including a digital subscription, educational courses, speaking, and consulting. We also discuss the fitness industrial complex as it relates to the booming fitness industry but widening health gap — alon...

95. Chip Hawkins, Founder & Chairman of Wahoo Fitness

August 10, 2021 09:30 - 39 minutes - 36.7 MB

Today I’m joined by Chip Hawkins, Founder and Chairman of Wahoo Fitness — a fitness technology for indoor cycling and endurance training.   In this episode, we discuss Wahoo’s evolution from a single product used to track cycling stats to an indoor bike trainer and now a variety of devices and accessories for endurance athletes. Chip also talks about his approach to product development and the importance of staying innovative. Plus, we look at the opportunities and challenges in content,...

94. Bryan Myers, President & CEO of [solidcore]

August 03, 2021 09:30 - 37 minutes - 34.5 MB

Today I’m joined by Bryan Myers, the President & CEO of [solidcore] — a Pilates-based boutique fitness brand with more than 70 locations across the US.    In this episode, Bryan talks about transitioning into the CEO role earlier this year. Then, we discuss COVID’s impact on the business, raising new capital to support expansion, and [solidcore]’s digital partnership with Equinox+. Bryan also shares his approach to building culture and persisting through the pandemic.    More from Br...

93. Mark Mullett and Ashley Mills, obé Fitness co-founders & co-CEOs

July 27, 2021 09:30 - 35 minutes - 32.8 MB

Today I’m joined by Mark Mullett and Ashley Mills, the co-founders and co-CEOs of obé — a premium digital fitness platform offering live and on-demand workouts.    In this episode, Mark and Ashley explain how their background in talent management and experience at CAA led them to start obé. We discuss the role of content, community, and instructors on the platform, as well as the company’s plan to host in-person events. And we talk about obe’s new $15M funding round that included CAVU Ve...

92. Eric Roza, CEO of CrossFit

July 20, 2021 09:30 - 44 minutes - 40.9 MB

Today I’m joined by Eric Roza, the owner and CEO of CrossFit.    In this episode, Eric shares his vision for the company’s future. We cover the role of technology, growing the CrossFit Games, and new initiatives across eCommerce, direct-to-consumer fitness content, and healthcare. We also discuss the obstacles he’s facing as he tries to turn around the embattled brand. Plus, Eric talks about how a cold email and handshake deal led to him taking over the company.    More from Fitt Ins...

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