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112. Helaine Knapp, CEO of CITYROW
Fitt Insider
English - December 07, 2021 10:30 - 33 minutes - 31.5 MB - ★★★★★ - 96 ratingsEntrepreneurship Business Health & Fitness Fitness entrepreneurship news wellness business fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I’m joined by Helaine Knapp, CEO of CITYROW.
In this episode, we discuss the company’s origin as a single boutique fitness studio, the decision to launch a connected rower and digital app, and Helaine’s plan to scale an omnichannel experience.
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More from Helaine
After spending years climbing the corporate ladder, Helaine Knapp left the world of
publishing for tech start-up life. Group fitness was her outlet while working hard and
taking on the hustle and bustle of New York City. Months of spin and boot camp
classes left her with a lower back injury, however, and she began searching for a
workout that was low impact, but super effective. After a friend suggested rowing,
Helaine initially rejected it as something “my dad did in college,” but following a few
workouts on a sexy machine, pairing it with total body sculpting moves off the
machine, changed her mind and the concept for CITYROW was born.
With a mission of delivering a smart, fun, effective workout to all fitness levels, under
Knapp’s leadership, CITYROW has grown from one studio in New York City to a
national omnichannel fitness brand a top-ranked on-demand global program
featuring at-home rowers and a fast-growing digital subscription business alongside
12 open studios and 65 franchises sold nationwide!
Knapp has yet to row on the water and has been featured as a business leader and a
wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well +
Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.