Build to Enough
226 episodes - English - Latest episode: 5 days ago - ★★★★★ - 39 ratingsLittle Fish Accounting presents Build To Enough. The pursuit of endless growth and scaling can leave entrepreneurs feeling burned out and unfulfilled. This podcast explores how to build sustainable, purpose-driven businesses that align with your lifestyle and values, rather than defined by rapid expansion alone. On this show, we’ll reframe definitions of success, provide strategies for structuring companies around desired lifestyles, and share stories of entrepreneurs finding deeper fulfillment by focusing on “enough.” Join us as we discuss moving off the hamster wheel and building businesses with balance and meaning.
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Episodes
Being a CEO: Expectations vs. Reality
July 10, 2024 13:00 - 18 minutes - 16.5 MBIn this episode, Keila delves into the often-overlooked challenges of being a CEO in a small business. She candidly discusses the isolation, decision fatigue, and financial pressures that come with the role, offering a realistic counterpoint to the glamorized perception of entrepreneurship. Drawing from her personal experiences, Keila provides valuable advice on building support systems, managing stress, and developing leadership skills to navigate the complex journey of business ow...
The Art of Delegation
July 03, 2024 13:00 - 14 minutes - 13.4 MBIn this episode of Built to Enough, Keila delves into the challenges of leadership as businesses grow from solopreneurs to small teams. She explores four key areas for effective leadership, including adapting leadership styles, balancing visionary goals with operational realities, implementing professional development strategies, and managing team dynamics. Keila shares personal experiences and practical advice for entrepreneurs facing the transition from hands-on doer to strategic ...
The Value of an Operations Person
June 26, 2024 13:00 - 19 minutes - 17.6 MBIn this episode, Keila discusses the often-overlooked benefits of hiring an operations person in a small business. She shares her personal experience of how hiring an operations director transformed her company, and outlines six key benefits of bringing operations expertise into a growing business. Keila emphasizes how an operations professional can drive efficiency, enhance customer satisfaction, and contribute to strategic growth, making a compelling case for why this role is a va...
Making vs. Managing Money
June 19, 2024 13:00 - 15 minutes - 14.2 MBIn this episode, we explore the crucial difference between making money and managing money as an entrepreneur. We discuss various strategies for boosting revenue, such as increasing sales, diversifying revenue streams, and adjusting pricing. However, we also emphasize the importance of effective financial management, including budgeting, cash flow management, expense control, and investment planning. By finding the right balance between income generation and financial management, en...
Getting Paid on Time
June 12, 2024 13:00 - 14 minutes - 13 MBIn this episode, we tackle one of the biggest challenges facing small businesses: getting paid on time. Late payments can disrupt cash flow, strain vendor relationships, and hinder growth opportunities. We explore practical strategies for setting favorable payment terms, shortening payment cycles, and using technology to streamline the invoicing and payment process. Whether you're a freelancer or a small business owner, this episode provides valuable insights and actionable tips to ...
Solopreneur vs. Building a Team
June 05, 2024 13:00 - 17 minutes - 15.7 MBIn this episode, we dive into the key differences between being a solopreneur and building a team for your business. We explore the advantages and challenges of each approach, from the flexibility and control of solopreneurship to the increased productivity and innovation potential of a team. Whether you're considering hiring your first employee or wondering if solopreneurship is right for you, this episode provides valuable insights and recommendations to help you make the best dec...
Mastering Your Chart of Accounts
May 29, 2024 13:00 - 16 minutes - 14.7 MBYour chart of accounts is the backbone of your business's financial system. In this episode, learn how to create and customize a chart of accounts that provides the visibility you need to make informed decisions. Discover tips for keeping it clean and simple while still capturing the right level of detail for your business. (00:00) - Introduction and Podcast Updates (01:17) - Understanding the Chart of Accounts (02:30) - Simplifying vs. Detailing Your Chart of Accounts (07:36) -...
Rethinking "Full Capacity"
May 22, 2024 13:00 - 13 minutes - 12.6 MBIn this episode, we challenge the common misconception that operating at 100% capacity equates to optimal performance in business. Keila explores how the pursuit of being "full" can hinder a company's ability to innovate, adapt, and thrive in the face of changing circumstances. She emphasizes the importance of maintaining flexibility, leaving room for growth, and prioritizing the well-being of your team. Discover why embracing a more dynamic approach to organizational management is ...
Pricing with Purpose
May 15, 2024 13:00 - 18 minutes - 17 MBIn this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience. (00:00) - This is Build to Enough (01:46) - Exploring the Long-Ter...
Surviving Team Transitions
May 08, 2024 13:00 - 16 minutes - 15.2 MBWhen your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situation, strategizing next steps, and maintaining team morale during the transition period. Keila shares hard-won insights on redistributing tasks, revising goals, leveraging existing resources, and promoting work-life balance while you rebuild your team. (00:00) - Welcome to Build to Enough (02:37) - Understanding t...
The Unconventional Entrepreneur
May 01, 2024 13:00 - 10 minutes - 9.99 MBKeila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Through insightful examples and personal anecdotes, she delves into the importance of aligning work with personal passions, embracing diverse experiences, and fostering a mindset of innovation. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode will inspire you to chart your own unique path t...
Overcoming Entrepreneurial Hurdles
April 24, 2024 13:00 - 12 minutes - 11.7 MBIn this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, she explores practical strategies for navigating financial hurdles, achieving work-life balance, fostering resilience, and embracing pivots. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons on overcoming setbacks and building a thriving business. (00:00) - This is Bui...
Intentional Growth Strategies
April 17, 2024 13:00 - 11 minutes - 10.3 MBIn this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of defining what enough means for you personally and professionally, and setting goals aligned with that vision. Keila shares tips on mindful planning, efficient resource allocation through outsourcing non-core tasks, staying adaptable, and continuously investing in your own learning. The key is pursuing growth at an int...
Creating Exceptional Customer Experiences
April 10, 2024 13:00 - 12 minutes - 11.4 MBIn this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond to create exceptional customer experiences can be a game-changer for businesses of all kinds, not just restaurants. Keila shares practical strategies for infusing warmth, surprise, and authenticity into every client interaction. (00:00) - This is Build to Enough (01:15) - Unreasonable Hospitality (03:13) - Applying...
Boosting Productivity With Automation While Keeping A Human Focus
April 03, 2024 13:00 - 13 minutes - 12.2 MBAutomating routine tasks can significantly improve efficiency, but it's important not to lose sight of the human element in business. In this episode, Keila talk's about smart ways small business owners can implement automation to increase productivity, while still prioritizing human connections with customers and staff. Discover how automating certain processes can enhance scalability and empower your team to focus on the work they really want to be doing. Chapters (00:00) - Intr...
Slow and Steady Wins the Race
March 27, 2024 13:00 - 16 minutes - 15.1 MBIn today's episode, Keila explore's the importance of sustainable growth and how it contrasts with rapid, uncontrolled expansion.Learn why well-planned, steady gains are better for your business's long-term success than rocketing to the top as fast as possible. Discover how to grow with intention, not acceleration, to achieve success on your own terms while maintaining brand integrity. Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltrawick Website - http://ww...
Navigating Uncertainty
March 20, 2024 13:00 - 9 minutes - 8.66 MBOn this episode of Build to Enough, Keila discusses strategies for small business owners to navigate uncertainty, including having financial reserves, adapting business strategies, and seeking expert guidance. Keila offers practical tips on how entrepreneurs can prepare for unpredictable changes in the economy or their industries. Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltrawick Website - http://www.hellokeila.com RESOURCES: Learn more about Little Fish...
Outsourcing 101
March 13, 2024 12:13 - 12 minutes - 11.9 MBOutsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs. Keila explains how outsourcing core business functions like accounting, HR, IT, and more can help free up mental bandwidth, alleviate stress, and empower you to focus on your zone of genius and accelerate strategic growth. Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltrawick Website - http://www.hellokeila.com RESOUR...
All Money Isn't Good Money
March 06, 2024 14:00 - 20 minutes - 18.9 MBKeila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing should be prioritized over chasing every dollar.Keila encourages entrepreneurs to assess...
Avoiding the Burnout Breakdown
February 28, 2024 14:00 - 13 minutes - 12.7 MBKeila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make space to be human even when the work still needs to get done. Connect with Keila! Linke...
Finding Your Capacity Sweet Spot
February 21, 2024 14:00 - 14 minutes - 13.2 MBDetermining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle. Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltrawic...
The Power of a Small Team
February 15, 2024 16:00 - 12 minutes - 11.6 MBHaving a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empower your team. Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltraw...
Welcome to "Build To Enough"
February 14, 2024 18:00 - 5 minutes - 4.6 MBGrowth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough! Connect with Keila! LinkedIn - https://www.linkedin.com/in/keilahilltrawick Website - http://www.hellokeila.com RESOURCES: Learn more about Little Fish’s suite of services and sign up for our newsl...
EP105: What's Causing The Shortage of Accountants? with Liz Kolar
May 24, 2023 04:00 - 28 minutes - 25.7 MBMany of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it? In this episode, Liz Kolar brings more than 35 years of accounting and professional education experience to the table as she joins Keila t...
EP104: Avoiding Cash Flow Pitfalls
May 17, 2023 04:00 - 13 minutes - 12.6 MBYou landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out. So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and the pitfalls she sees many entrepreneurs fall into. An episode not to be missed for al...
EP103: The Power of Saying No and Doing Less with Amber Cabral
May 10, 2023 04:00 - 39 minutes - 36.6 MBInclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run. Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how she decided that the impact, culture, and legacy of her small business was worth more ...
EP102: Narrowing Down Your Service Offerings
May 03, 2023 04:00 - 16 minutes - 14.8 MBThe more offers you have, the more money you will make, right? WRONG! While it may sound counterintuitive, in this episode, Keila discusses why reducing the number of offerings you provide can amplify and exceed your previous profit and revenue targets. Take Little Fish for example, who doubled their revenue in just two years after eliminating their buffet of services! So tune in and find out if narrowing your service offerings is right for you and how you can get paid more to...
EP101: Setting Boundaries to Avoid Burnout with Natasha Pierre
April 26, 2023 05:24 - 34 minutes - 31.8 MBIn this special episode, Keila invites her first guest of the season - Natasha Pierre! A social media manager turned video marketing coach, speaker, podcaster, and creator, Natasha helps clients who struggle with strategy and confidence when it comes to content creation. Through her signature group programs and educational content, she helps clients build their brand with a confident video marketing strategy that ultimately grows their business, community, and impact simultaneously....
EP 100: Little Fish Turns 5!
April 19, 2023 04:00 - 24 minutes - 22.6 MBToday is a special day in our little corner of the world as it is the 100th episode of Fish Food! And what better time to honor this labor of love than Little Fish’s 5-year anniversary! Tune in as Keila shares some insight on Little Fish’s growth, where they started, where they are now, and what we can expect in the future. Plus, a little bonus from members of the Little Fish team that you don’t typically hear from! So lean in and join Keila and Little Fish’s journey of pivots, ch...
EP99: Beyond The Numbers: Tax Return
April 12, 2023 04:00 - 16 minutes - 15 MBToday Keila brings you the last in her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Taxes seem to be every entrepreneur's favorite topic, from the fear around them to how to do them right to ways they affect our business. So to...
EP98: Beyond The Numbers: Budget/Forecast
April 05, 2023 04:00 - 12 minutes - 11.5 MBIn this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Tune in today as Keila talks budgets and forecasts and how they can help you make some quick decisions about the direction you want to go with your ...
EP97: Beyond The Numbers: Balance Sheet
March 29, 2023 04:00 - 17 minutes - 15.6 MBIn this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Tune in today as Keila talks balance sheets! From what's included on the balance sheet to a breakdown of what those accounts mean, dive into what yo...
EP96: Beyond The Numbers: Profit & Loss Statement
March 22, 2023 04:00 - 18 minutes - 17.1 MBIn this episode, Keila is excited to bring you the first of her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And while they don’t mean anything as a standalone, the story behind the numbers is what we really need to know in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. So tune in as Keila dives into profit and loss statements and why it ...
EP95: More Money More Confidence
March 15, 2023 04:00 - 11 minutes - 10.5 MBMore money does not protect your reputation. More money doesn’t necessarily cover all the new expenses that come with it. More money often means more complications and changes. So is more money really more problems? Tune in as your host gets real about why the pursuit of money is not enough. And if you got it, how do you keep it? How do you make more money, create a team, build a business, and keep your sanity as well as your profit? KEY POINTS: Is manifestation a trap? Mo...
EP94: Break, Build, or Start Over
March 08, 2023 05:00 - 11 minutes - 10.7 MBYour business is going to grow and change and mold. What you started at the very beginning is not going to be the same in 2 years, 5 years, and 10 years. So what then? It’s around this time that you start trying to make decisions about whether you should just burn the whole situation down or maybe just do something different. So in this episode, your host breaks down the difference and shares the things you need to think about when you're trying to determine if you should start ov...
EP93: When is it Time to Hire?
March 01, 2023 05:00 - 11 minutes - 10.5 MBWhile your host isn’t necessarily a fan of the consistent pursuit of growth, she also doesn’t believe you have to go at it alone! If you want to avoid burnout and breakdowns, you need to delegate! Even if you’re staying small, you need a strong team behind you in order to serve clients in the exact manner you want. So in this episode, Keila helps you decide when it’s time to hire help and the steps you should take to do so. KEY POINTS: - How do you know when it's time to devel...
EP92: Staying Small On Purpose
February 22, 2023 05:00 - 16 minutes - 14.9 MBWe didn’t start businesses to feel trapped by them. But the bigger we get, the more complex, involved, and expensive they tend to be. So in this episode, your host asks you to start questioning growth. Do you really want to scale? Or do you just want the fame, attention, cash, and clients behind it? If you want to get paid, create a life you enjoy, and dump the constant chase for more, this podcast is for you! KEY POINTS: - What is a micro-business? - The biggest mistake when...
EP91: Fish Food Q&A
February 15, 2023 05:05 - 14 minutes - 13.7 MBWelcome to the new version of the Fish Food Podcast, now on audio and video, making it even easier for you to get the accounting and tax advice you need! While we are here to talk making money, keeping as much of it as you possibly can, and tracking it appropriately for taxes, in this episode, host Keila Hill-Trawick answers some common questions about herself and Little Fish Accounting. From why Keila decided to leave corporate to who can benefit from her services, lean in and le...
This Is Build To Enough
February 15, 2023 05:00 - 1 minute - 1.26 MBLittle Fish Accounting presents Build To Enough. The pursuit of endless growth and scaling can leave entrepreneurs feeling burned out and unfulfilled. This podcast explores how to build sustainable, purpose-driven businesses that align with your lifestyle and values, rather than defined by rapid expansion alone. On this show, we’ll reframe definitions of success, provide strategies for structuring companies around desired lifestyles, and share stories of entrepreneurs finding deeper...
New Year New Me 2023 - Welcome to the Upgraded Fish Food Podcast Trailer
February 15, 2023 05:00 - 3 minutes - 3.57 MBA podcast for entrepreneurs who started working for themselves to build companies that grow into thriving businesses, The Fish Food Podcast is here to provide bite-sized accounting and entrepreneurship advice in 20 minutes or less. With host and CPA Keila Hill-Trawick, tune in as each episode presents easily digestible tips and tricks for small business owners, from start-ups to established companies. So whether you're acting as your own accountant or looking for a new one, the Fish Food P...
Tax Prep Suite: Little Fish’s Service to Prepare You for a Smoother Tax Season
December 21, 2022 05:00 - 16 minutes - 13.3 MBWondering what it’s like to work with a tax professional? In this episode, I continue last week's conversation about how to prepare for a stress-free tax season and invite Kenya Todd, our account manager, to lay out what it's like to work with Little Fish. Not only do we lay out what our year-round service, Tax Prep Suite, entails, but we also interview one of our clients, Nix Avant-Brown, about her experience with this service. In the interview, Nix tells us how using Tax Prep Su...
Everything You Need For End-of-Year Taxes
December 14, 2022 05:00 - 39 minutes - 31.9 MBMerry-almost taxes! This week I have a special episode where I'm sharing actionable steps to help you prepare for a stress-free tax season. I'm answering frequently asked questions about quarterly estimates, best practices when working with a tax professional, and what expenses you should deduct annually. In this episode, I'm sharing an overview of how taxes work and why the IRS prefers that you make an educated guess and 'pay on the go.' I'm also breaking down the different types ...
How Podcasting Can Propel Your Business Forward with Ona Oghogho
December 07, 2022 05:00 - 34 minutes - 31.7 MBI’m so excited to bring you a client spotlight episode. Ona Oghogho is the founder of Adode Media, a full-service podcast production, content, and storytelling studio for entrepreneurs and small businesses. To call Ona a “creative powerhouse” is an understatement. In addition to Adode Media, she’s also the founder of Blk Pod Creative – a global digital community for Black audio creatives, and Blk Pod Festival – an annual podcast conference where Black audio creatives come together ...
Making the Intentional Decision to Stay Small
November 30, 2022 05:00 - 6 minutes - 6.28 MBIt seems like everyone in the business and entrepreneurship world is always moving on to new goals, and aiming for new heights. However, I’ve always known that there was going to be a cap to Little Fish’s growth because there are sacrifices I’m not willing to make for the sake of my team and the lives that I want us to be able to lead. And that’s okay. In today’s episode, I’m talking about what it means to intentionally reject never-ending growth and how you can do so with care ...
Why You Should “Just Start” Instead of Waiting for the Right Time
November 23, 2022 05:00 - 6 minutes - 5.92 MBWhen I first started Little Fish, I had one mission – to make accounting information accessible and digestible for small business owners who are often left out of the conversation. I didn’t have my branding figured out, I didn’t have a clear target audience in mind, and I didn’t even have a business plan or a real goal until this year. So this episode is for my listeners who have dreamed about starting a business of their own, but are remaining on the fence because they don’t know...
How Tracking Your Time Reveals Your Business’s Gaps and Needs
November 16, 2022 05:00 - 6 minutes - 6.38 MBConfession: I don’t like tracking my time. It’s hard for me to clock in and clock out when I’m wrapped up in my day-to-day tasks. But in this episode, I’m making the case for tracking your time. Today, I share 3 reasons why you should track your time and the benefits you and your business will gain from doing so. Tracking your time reveals the gaps and needs in your business so that you can develop a more strategic plan of action. From reflecting on what you and your team have been ...
How the Right Systems Impact Your Finances with Simone Little
November 09, 2022 05:00 - 38 minutes - 34.9 MBI'm so excited to introduce you to none other than Simone Little. Simone Little is an operations architect (also known as a chief operating officer) who helps small, women-owned businesses run their business efficiently and productively without burning out. She joins the show today to chat with us about the importance of having systems. More specifically, she explains how having the right systems can impact your finances for the better. In this episode, Simone starts by distinguish...
Choosing the Right Accountant or Tax Professional for Your Business
November 02, 2022 04:00 - 8 minutes - 7.34 MBDid you know that 37% of small businesses outsource accounting and financial responsibilities? However, many of them report having bad experiences that make it difficult to trust a new provider. In this episode, I’m sharing what you need to look for when you’re finding the right accountant or tax professional for your business. I share tips to help you navigate the process, the basic services to look for when hiring an accountant, and why you need to get transparent about the deli...
How to Prepare for End-of-Year Tax Spending
October 26, 2022 04:00 - 7 minutes - 7.02 MBAs the end of 2022 approaches, you’ll hear a lot of your favorite influencers share the rush of squeezing in your end-of-year tax spending. This isn’t sound advice, but it’s common because it gives off the impression that it’ll save you in tax deductions. In today’s episode, I share why the “spending free” advice is just cash out the door. From what deductions really look like and why they don’t equate to an even dollar-to-dollar amount, I share why you shouldn’t follow the advice...
3 Ways to Prepare for Taxes Throughout the Year
October 19, 2022 04:00 - 8 minutes - 8.07 MBTax season is a notoriously stressful time of year. But what if I told you that by doing 3 simple things, you can eliminate the shock, surprise, and strain of it all? In this episode, I’m sharing the 3 steps you need to take in order to prepare for taxes throughout the year. This will help you alleviate worry during the already stressful tax season, so you can head into it confidently, knowing exactly what to expect. From why bookkeeping is the foundation to how to manage the cont...