Pricing with Purpose
Build to Enough
English - May 15, 2024 13:00 - 18 minutes - 17 MB - ★★★★★ - 39 ratingsEntrepreneurship Business entrepreneur small business accounting taxes women Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.
(00:00) - This is Build to Enough(01:46) - Exploring the Long-Term Impacts of Discounting
(03:01) - The Hidden Costs of Discounting
(03:07) - Case Study: The JCPenney Pricing Strategy Mishap
(07:08) - Alternatives to Discounting: Adding Value
(09:23) - Communicating Your Value and Pricing Strategy
(14:53) - Building Value-Based Relationships Over Discounts
(16:54) - Conclusion and Resources for Effective Pricing
Connect with Keila!
LinkedIn - https://www.linkedin.com/in/keilahilltrawick
Website - http://www.hellokeila.com
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