Episode 104


Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way so you don’t have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. 

Learn from Jessica the top email campaigns you can launch for your ecommerce business!

[00:01 - 05:06] Opening Segment

Let’s get to know Jessica Totillo CosterWhy she’s in love with ecommerce

[05:07 - 11:07] Starting a Business

How she built Ecommerce Badassery by accidentNot everyone knows what you knowHere’s how to start a businessJessica’s fears in starting a business and how she overcame them

[11:08 - 21:50] Making More Money for Your Business

The 3 ways to make more money on your businessThe difference between cross-sell and upsellHow to stay consistent with your email calendar

[21:51 - 31:19] Encouraging Customers to Buy Again

How to think of content ideas to send to customersWant some Amazon refunds? Check out GetidaPromo code: FTM400How to get people to buy again without incentives

[31:20 - 41:52] Using Email Automations

Why Klaviyo is perfect for ecommerce businessesThe email automations to increase revenueHow to become an ecommerce badass like Jessica

[41:53 - 47:44] Closing Segment 

Know more about Jessica in the Fire RoundConnect with Jessica!Links belowFinal words

 

Tweetable Quotes:

“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster

“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo Coster


Resources mentioned

SELLYBook: Launch (Updated & Expanded Edition)


Email [email protected] to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!

DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!

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