Facebook Ads, Google Advertising, and the Cookie Apocalypse with Chloe Thomas

Episode 103

Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.

Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!

[00:01 - 06:56] Opening Segment

Let’s get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce

[06:57 - 16:54] Modern Ways to Connect With Customers

Chloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe

[16:55 - 22:41] Tips to Start on Shopify Successfully

Start successfully on Shopify with these tips from Chloe!Here’s why you should collect the emails of your customersThe difference between organic and paid advertising

[22:42 - 27:25] Facebook Ads vs. Google Ads

If advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?

[27:26 - 37:24] How to Survive the Cookie Apocalypse

Chloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast

[37:25 - 45:09] Quality Podcast That Generates Money

How to produce a quality podcast when you’re just starting outMonetize your podcast by niching downHere’s howKnow more about Chloe in the Fire Round!

[45:10 - 47:18] Closing Segment 

Connect with Chloe!Links belowFinal words

 

Tweetable Quotes:

“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas 

“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas 

Resources mentioned

PodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: Quiet

Get in touch with Chloe by emailing [email protected] or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!

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