FIR on Higher Education
38 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 3 ratingsBi-weekly news and interviews about communicating effectively in post-secondary education
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Episodes
FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience
October 27, 2017 14:44 - 42 minutes - 19.6 MBHow can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These... Continue Reading → The post FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience appeared first on FIR Podcast Net...
FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
August 16, 2017 03:46 - 27 minutes - 12.6 MBCommunicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR o...
FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?
May 16, 2017 17:31 - 18 minutes - 8.72 MBAn academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Continue Reading → The post FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.
FIR on Higher Education 64: Communicating Research via Video
March 14, 2017 21:40 - 28 minutes - 12.9 MBHow do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Continue Reading → The post FIR on Higher Education 64: Communicating Research via Video appeared first on FIR Podcast Network.
FIR on Higher Education – Update
October 28, 2016 20:49 - 4 minutes - 2.12 MBThis short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that, but are interested in accessing content focused on higher education marketing / communications, then I encourage you to access any of the 63 previous episodes of the podcast. The majority of these episodes are evergreen - they consist primarily of interviews with ...
FIR on Higher Education #63: How to Integrate Marketing Automation at your School
October 04, 2016 16:07 - 26 minutes - 12.3 MBHas your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St. Edward’s marketing automation program two years ago. This year, St.... Continue Reading → The post FIR on Higher Education #63: How to Integrate Marketing Automation at your School appeared first o...
FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
September 19, 2016 20:15 - 32 minutes - 14.9 MBHave you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern. Gettysburg College has been quite successful using Medium, and Paul and Carina share the tactics and strategies that have ...
FIR on Higher Education #61: Using a Podcast to Sell a Course
September 01, 2016 12:24 - 33 minutes - 15.5 MBOn the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the... Continue Reading → The post FIR on Higher Education #61: Using a Podcast to Sell a Course appeared first on FIR Podcast Network.
FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation
August 17, 2016 12:08 - 28 minutes - 13 MBJames Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet. Continue Reading → The post FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation appeared first on FIR Podcast Network.
FIR on Higher Education #59: How to Think Through Your Media Monitoring
July 30, 2016 01:46 - 24 minutes - 11.4 MBThe success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences. We then need to have the appropriate systems to share intelligence with our different stakeholders,... Continue Reading → The post FIR on Higher Education #59: How to Think Through Your Media Monitoring appeared first on FIR Podcast Network.
FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs
July 15, 2016 15:28 - 43 minutes - 19.8 MBAs the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and institutions overall to develop employee advocacy programs. Communications expert Shel Holtz discusses this topic on episode 58 of FIR of Higher Education. Continue Reading → The post FIR on Higher Educati...
FIR on Higher Education 57: How to Generate Research Impact
June 30, 2016 20:08 - 36 minutes - 16.9 MBThere are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I talk about this topic with Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles. Continue Re...
FIR on Higher Education #56: Lessons from a Media Interview Debacle
June 20, 2016 23:01 - 36 minutes - 16.6 MBKen Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, mis-handled a media interview in a number of ways. This mishandling became a story in itself. On episode 56 of FIR on Higher Education, host Kevin Anselmo and guest Greg Brooks, Principal of the West Third Group, break down this interview. Continue Reading → The post FIR on Highe...
FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review
May 31, 2016 17:51 - 26 minutes - 12.1 MBAre you confident in what your institution’s key messaging entails? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? These are among the questions we will address on episode 55 of FIR on Higher Education. Continue Reading → The post FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review appeared first on F...
FIR on Higher Education #54: Professor David Burkus on How to Market Your Book
May 11, 2016 15:58 - 32 minutes - 14.8 MBThe book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education, Oral Roberts University Professor David Burkus discusses his experiences writing two different books. Continue Reading → The post FIR on Higher Education #54: Professor David Burkus on How to Market Your Book appeared f...
FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career
April 22, 2016 21:12 - 44 minutes - 21.1 MBOne of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times over the course of their career. We need to have a communications plan as we think about career transitions. Dr. Heidi Scott Giusto is an expert in helping academics think about their job searches and on episode 53 she shares insights on how pro...
FIR on Higher Education #52: Communications and Strategic Positioning
April 09, 2016 17:31 - 28 minutes - 13.3 MBThere is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education. Continue Reading → The post FIR on Higher Education #52: Communi...
FIR on Higher Education #51: Nurturing Relationships with the Media
March 26, 2016 17:53 - 24 minutes - 22.8 MBOn episode 51 of FIR on Higher Education, media relations expert Kiki Keating discusses how to break through the noise to develop positive relationships with journalists. Continue Reading → The post FIR on Higher Education #51: Nurturing Relationships with the Media appeared first on FIR Podcast Network.
FIR on Higher Education #50: PR Strategies and Tactics for Events
February 10, 2016 15:12 - 23 minutes - 10.6 MBThere is a good chance that if you are listening to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an academic conference or some sort of multi-day symposium. There are many public relations opportunities around such events, a topic that we delve into on episode 50 of FIR on Higher Education. Continue Reading → The post FIR on Higher Education #50: PR Strategi...
FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media
January 19, 2016 15:08 - 25 minutes - 11.5 MBMany studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some university presidents, provosts and schools deans who are also using social media in a strategic way. Case in point is University of North Carolina Provost Jim... Continue Reading → The post FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media appeared fir...
FIR on Higher Education #48: How to Create a Successful Podcast within your Department
December 19, 2015 13:41 - 41 minutes - 19.1 MBWhat does it take to launch a successful podcast within your institution? On episode 48 of FIR on Higher Education, Chris Rose from the University of Texas at Austin highlights his journey creating a podcast that was ranked number one by iTunesU. Continue Reading → The post FIR on Higher Education #48: How to Create a Successful Podcast within your Department appeared first on FIR Podcast Network.
FIR on Higher Education #47: Video Storytelling in Higher Education
December 10, 2015 09:46 - 35 minutes - 16.3 MBJim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card and now is telling the story of... Continue Reading → The post FIR on Higher Education #47: Video Storytelling in Higher Education appeared first on FIR Podcast Network.
FIR on Higher Education #46: How to Leverage Podcasting at Events
November 30, 2015 16:33 - 28 minutes - 13.1 MBPodcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education. Continue Reading → The post FIR on Higher Education #46: How to Leverage Podcasting at Events appeared first on FIR Podcast Network.
FIR on Higher Education #45: University of Missouri Protests and Communications Implications
November 18, 2015 15:11 - 13 minutes - 6.36 MBOn episode 45 of FIR on Higher Education, host Kevin Anselmo shares analysis on what spokespersons and administrators who communicate during times of crisis can learn from what has happened at the University of Missouri. Continue Reading → The post FIR on Higher Education #45: University of Missouri Protests and Communications Implications appeared first on FIR Podcast Network.
FIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com
October 29, 2015 15:41 - 28 minutes - 13.3 MBDeirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process; the keys to keeping online course participants engaged; and the benefits for the instructor. Continue Reading → The post Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynd...
FIR on Higher Education #43: The Art of Communicating Research
October 10, 2015 23:21 - 46 minutes - 21.2 MBKirk Englehardt, Director of Research Communication and Marketing for the Georgia Institute of Technology, discusses the art to communicating research in a compelling and strategic way to achieve institutional goals. Continue Reading → The post Higher Education #43: The Art of Communicating Research appeared first on FIR Podcast Network.
FIR on Higher Education #42: De-mystifying Rankings - Interview with Financial Times Business Education Editor Della Bradshaw
September 30, 2015 07:06 - 28 minutes - 13 MBEpisode 42 of FIR on Higher Education is about higher education rankings. Della Bradshaw, Business Education Editor at the Financial Times, shares perspectives about what goes into the rankings process from a serious publication’s point of view; what are some ethical guidelines that schools should follow when participating in a ranking; how schools should respond when rankings turn out unfavorable; and how will rankings potentially evolve in the future. Continue Reading → The post #42: De-m...
FIR on Higher Education #41: How to Identify and Cascade Your Key Brand Messaging
September 15, 2015 10:21 - 29 minutes - 13.6 MBAnybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching colleagues to communicate the key messaging in an authentic way and t...
FIR on Higher Education #40: The State of Higher Education Branding
August 30, 2015 02:34 - 34 minutes - 15.7 MBProfessor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best conduct a brand strategy review process. Continue Reading → The post FIR on Higher Education #40: The State of Higher Education Branding appeared first on FIR Podcast Network.
FIR on Higher Education 39: Social Selling in a Higher Education Context
August 13, 2015 00:30 - 34 minutes - 16 MBSay you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution. Greg Hyer, a social sales trainer, addresses these questions on episode 39 of FIR on Higher Education. Continue Reading → The post FIR on Higher Education 39: Social Selling in a Higher Education Context appeared fir...
FIR on Higher Education #38: Leveraging Mobile Live Streaming Apps as an Academic
July 08, 2015 13:39 - 46 minutes - 22 MBHow can professors leverage mobile live streaming apps in the classroom and their various activities? On episode 38, three individuals who have used mobile live streaming apps in their respective classrooms share their experiences: Karen Freberg from the University of Louisville, Jimmy Sanderson from Clemson University and Chris Yandle from the Georgia Tech athletics department and also an adjunct professor at Kennesaw State University. Continue Reading → The post Higher Education #38 – Mob...
FIR on Higher Education #37: Live Streaming Apps and Higher Education
June 23, 2015 19:04 - 31 minutes - 14.8 MBWhat are the opportunities and challenges around using mobile live streaming apps like Periscope and Meerkat in a university environment? University of Michigan Director of Social Media Nikki Sunstrum discusses how she is thinking through this question. Continue Reading → The post 37: Live Streaming Apps and Higher Education appeared first on FIR Podcast Network.
FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice
June 13, 2015 02:37 - 34 minutes - 16.4 MBPerhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and inform targeted audiences and support overall business / institutional objectives? Joe Pulizzi, founder of the Content Marketing Institute, answers such questions on episode #36 of FIR on Higher Education. Continue Reading → The post #36: Joe Pulizzi on Content Market...
FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with Harvard Business Review
May 27, 2015 12:25 - 44 minutes - 20.8 MBHBR Senior Editor Gardiner Morse talks about the state of print media and offers practical advice on how academics and PR professionals can work with the publication, including pitching ideas; how to write for the publication; the editing proces and becoming a part of HBR’s blogging network. Continue Reading → The post #35: Sr Editor Gardiner Morse on Working with HBR appeared first on FIR Podcast Network.
Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich
May 14, 2015 16:04 - 30 minutes - 14.2 MBHow can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote? Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Continue Reading → The post #34: Tips on Presenting and Pu...
Higher Education #33 – Communicating the Impact of Your Location
April 29, 2015 14:17 - 25 minutes - 11.9 MBUnless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location. On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project. In our reports section, I talk abo...
Higher Education #32: Gregory Galant on the Leveraging Social Media in Media Relations
April 15, 2015 15:22 - 29 minutes - 13.4 MB“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.” This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack. Among the topics we discuss: How to build relationships with the media using social media The importance of sharing positive media coverage in the a...
Higher Education #31 – How to Mobilize Alumni through Communications
March 27, 2015 17:22 - 28 minutes - 13 MBStudents will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the experience. Alumni have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. Stakeholders across the institution need to ensure that these new graduates aren’t saying goodbye forever, but rather continuing a dialogue through th...