If you've every wondered why all these crazy people are jumping into ice baths and taking cold showers, we've got all the answers for you. On today's episode we explore what cold exposure is, how cold exposure works, why cold exposure works, and when to do it. Cold exposure is an incredible and simple way to change your life. The mental and physical benefits are very clear, you can add years to your life, change your mood, improve your health, get energy and increase focus in just minutes. Sound too good to be true? Its not. We have loads of research summarized in this short episode and we give you the ins and outs of the best way to get started. Best of all, you get to meet Liam, Matt and Brindy's 9 year old son, who loves the cold! He tells us all about how it has helped him and challenges everyone to get into the cold so you can see for yourself just how beneficial it is.

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