FTF Fridays 15: Who You Targeting?
Outbound Sales Playbook
English - April 23, 2021 11:30 - 19 minutes - 17.4 MB - ★★★★★ - 2 ratingsMarketing Business Education How To account-based b2b business development cold calling prospecting sales sales engagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FTF Fridays 14: To Text or Not to Text
Next Episode: FTF Fridays 16: Triggering Your Buyer
No matter how awesome your product is or even your messaging, sequences, and overall sales process, if you are targeting the wrong person or people, you're not going to hit quota. Join Jeff & Tom as they discuss the difference between "ICP" & "TCP", navigating the "Buying Center" at target accounts, and how to use TCP to focus your efforts on those most likely to book meetings AND buy.