Woman Owned: The Growth Podcast for Women Entrepreneurs
945 episodes - English - Latest episode: 14 days ago - ★★★★★ - 93 ratingsGet inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
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Episodes
Re-Release: My Coaching Philosophy
March 08, 2022 10:00 - 32 minutes - 27.3 MBThis week on the podcast, I’m rolling back one of my most significant episodes to date where I share my coaching philosophy. By the end of this episode, you’ll have a much clearer idea of how to apply my teachings to a deeper context and how they relate to your own business. Many of you listening sell knowledge and transformation through your expertise, whether it’s as a coach, consultant, author, or podcaster. And one thing I often see in these areas is entrepreneurs rushing into pack...
EP490: The Million Dollar Social Media Marketing Plan
March 01, 2022 10:00 - 41 minutes - 34.5 MBSometimes, social media feels fun, lively, and high-energy. However, other times it feels crowded, overwhelming, and even hostile. As a result, even the most brilliant and experienced women leaders struggle to master using social media to drive results in their businesses. Fear not because in this episode, I’m giving you a powerful three-step process to help you build a million-dollar social media marketing plan, starting from scratch. You’ll leave this episode with a true-to-you strat...
EP489: How To Dramatically Increase Your Sales Conversion
February 22, 2022 10:00 - 36 minutes - 31 MBIf you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point. Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, tha...
EP488: The 2 Types of Group Coaching Programs
February 15, 2022 10:00 - 26 minutes - 23 MBCreating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion. I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicat...
EP487: How to Sell to Women
February 08, 2022 10:00 - 33 minutes - 29.8 MBIn today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not. Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the wor...
EP486: A Practical Daily Step to Make More Money
February 01, 2022 10:00 - 20 minutes - 17.9 MBFor most founders and entrepreneurs, there are actually just one or two core things that you do that actually produce revenue. So, if I were to quiz you, would you know exactly what those revenue-generating activities are? Well, by the end of this episode you will have a clear and decisive answer. I call any activity that produces revenue a $10,000 or a $100,000 task, and knowing what those tasks are is critical. However, many of us busy ourselves with tasks that aren’t bringing home the b...
EP485: Behind the Scenes of My Work Week
January 25, 2022 10:00 - 30 minutes - 26.8 MBAround the fall of last year, I started thinking more deeply about how I was using my time and if there were better ways to spend it. The kind of leader I wanted to be was one who could serve her mission, team, and community at the highest level, but my current calendar didn’t reflect that. To show up as the energized and connected leader I wanted to be, I needed to make some shifts to how I was spending and scheduling my time. I know so many of you are feeling drained, overwhelmed, or exh...
EP484: How to Strategically Build Your Leadership Skills
January 18, 2022 10:00 - 18 minutes - 16.4 MBThere’s no doubt that growing a business is one of the most epic personal and professional development journeys you can take in life. Besides the cash, influence, and autonomy that is there to be gained as an owner, having the collection of skills that a seven-figure company demands you acquire will set you up for life. As I look back at my journey as a founder, there are a handful of skills I’ve worked tirelessly to bring into my repertoire. And as I cast my mind back, there’s a very spec...
EP483: How to Use Your Pain to Create Growth Assets
January 11, 2022 10:00 - 22 minutes - 19.8 MBOne of my favorite sayings that I’ve heard from lots of different people is that pain is inevitable and suffering is optional. And no matter how many female founders also believe this saying, I still see so many of you going through unnecessary suffering in your businesses. Last week, I shared how to do a pain audit of your business so you could see where your pain points are and what problems in your business are waiting for strategic solutions. Today, I’m sharing what to do once you’ve i...
EP482: The Pain Audit
January 04, 2022 10:00 - 10 minutes - 9.78 MBAs entrepreneurs, we’re raised in a culture that says more is better. You need to hustle and grind your way to the top. But if you’ve been listening to this podcast for any length of time, you know that I am not about that life. There is definitely a time and place for us to get our hands dirty and work hard. It’s when that level of intense work becomes the norm that we become numb to our pain and the things that bother us. Keep reading While there will be times in your business when y...
EP481: The Art of Getting Uncomfortable with Dr. Karen Wilson
December 28, 2021 10:00 - 43 minutes - 36.7 MBDo you struggle to get outside your comfort zone in business? Maybe you know your fear is holding you back from fulfilling your highest potential and from growing your company’s influence, impact, and cash. If this sounds like you, you need to hear this episode. Being bold and getting outside your comfort zone can be scary, but it’s something all successful entrepreneurs have to do. In the words of today’s guest, “You have to take bold steps, be fearless, and be willing to fail.” And when...
EP480: Scaling Social Impact with Raby Gueye
December 21, 2021 10:00 - 39 minutes - 33.8 MBOver the last couple of months, I have been highlighting women leaders and founders who are taking a different approach to scaling their businesses. I have another one of those conversations to share with you today, but this one is about scaling your social impact. When we talk about wanting cash, influence, and autonomy, I think that influence really speaks to the difference we make in the world. It’s about walking in your truth and your purpose, and really tuning inward to hear what that...
EP479: Scaling a Feminist Business with Chéla Breckon
December 14, 2021 10:00 - 53 minutes - 45.3 MBThere is so much more to building a feminist business than paying your female team members fairly. It’s not only only about pay, but it’s about your business policies, your pricing, your accessibility, and your team. My guest today is a powerhouse in feminist leadership and entrepreneurship. She’s one of those women that, as she rises, she brings everyone up with her. Her business operates with the knowledge and understanding of intersectional feminism, meaning she acknowledges every woma...
EP478: Scaling a Jewel Business with Kaeli Lindholm
December 07, 2021 10:00 - 51 minutes - 43.1 MBThere is plenty of education out there that will teach entrepreneurs how to scale, but that scaling often comes at a tremendous cost. From burnout and environmental challenges to simply putting a female founder in a position where she is driving growth at all costs, there has got to be a better way. Right? You can completely scale up revenue, generate a lucrative, fast-growing company, while also doing it in a way that serves your highest self and the people you care about. And my guest to...
EP477: Scaling with Soul Featuring Hiro Boga
November 30, 2021 10:00 - 59 minutes - 50.1 MBThe status quo in the business world doesn’t work for us, and this podcast is about opening up the gateway to a new way of doing things. Sometimes, that means asking spiritual, profound questions about our businesses and how we interact with them. My guest today is the incredible Hiro Boga, business mentor, author, creator, visionary and soul alchemist. Hiro has a long list of accolades from degrees and awards to founding and growing several successful businesses. But, like myself, she bel...
EP476: Scale to 7 Figures with Deep Niching
November 23, 2021 10:00 - 25 minutes - 20.6 MBNiching is a deceptively simple business tool that everybody thinks they know. People think they are niched down enough, but in reality, they are not as focused as they need to be to scale from six figures to seven. If you want to pass that million dollar mark, you need to be practicing the art of deep niching. This is not simply narrowing down your ideal clients and your specific slice of the market you serve. Deep niching is so much more nuanced and complex, and it is the key to going bi...
EP475: Female Rivalry in Business with Dr. Amber Tichenor
November 16, 2021 10:00 - 43 minutes - 37.6 MBOur culture tells us from an early age what working with other women and for other women will be like. There can be jealousy, competition, alienation, and more, so beware. This leads to women entering the workforce prepared to be uncomfortable, anticipating the subtle meanness of other women, and some vow to never work for a female boss or be part of an all-female team again. This is called female rivalry, and it impacts women entrepreneurs too. But female rivalry is complex. It’s hard to ...
EP474: Patriarchy Stress Disorder with Dr. Valerie Rein
November 09, 2021 10:00 - 1 hour - 53.9 MBOnce in a while, I will meet a female entrepreneur and author whose work really strikes me as powerful. It’s not only original, but it’s also practical and useful for other women to discover. When I first met today’s guest, I immediately recognized this in her. Dr. Valerie Rein is a psychologist, mental health expert, and author of Patriarchy Stress Disorder: The Invisible Barrier to Women’s Happiness and Fulfillment. Valerie’s amazing body of work has the power to shape culture because it...
EP473: How To Grow Your Wealth In Quantum Leaps with Michelle Bosch
November 02, 2021 09:00 - 58 minutes - 48.7 MBI’ve been talking a lot on the podcast about feminine energy and the role it plays in wealth creation and business building. For so long, women entrepreneurs have played by the same rules as our male counterparts, unknowingly denying this tremendous power in each of us to lead, manage, and generate wealth. My guest today is the epitome of embracing feminine energy and using it to grow a massive 8-figure business. Michelle Bosch is a badass entrepreneur, investor, mom, and proud first gene...
EP472: The Psychology of Freakishly High Sales Conversion
October 26, 2021 09:00 - 36 minutes - 31 MBAre you happy with your current sales conversion rate? It’s rare that a CEO or founder is happy with theirs, often because there is so much confusion and indecision surrounding their sales. This is something my company specializes in, so I have a lot to share with you today. There are several reasons why you’re not converting as many sales as you should be, and most of them come down to your business structure and ecosystem. When you combine a premium priced ascension model with an effecti...
EP471: Billion Dollar Rolodex with Ungenita Prevost
October 19, 2021 09:00 - 47 minutes - 40.7 MBOne of the most powerful shifts you can make as a CEO is to stop asking yourself how, and start asking yourself who. I know so many of you are struggling with time management and are feeling overwhelmed. What if you didn’t have to do everything on your own? Your ability to find, identify and collaborate with the right people will skyrocket your abilities as an entrepreneur. Part of finding those people is cultivating a killer network of like minded people who can help take your business to...
EP470: Feminist Business Credo 1: Heal Your Mother Wound With Bethany Webster
October 12, 2021 09:00 - 59 minutes - 50.2 MBHave you ever noticed how most advice about growing a business is externally oriented? We go out to find new markets; we go out to get feedback. While I still stand with those strategies, I also think that looking outwards is only one part of the equation. There is massive value to be found when you do the internal work to grow your business. My guest today has built her business by doing the opposite of what most business advice says and instead, took a deeply personal and internal appro...
EP469: Behind The Scenes of My Email Strategy
October 05, 2021 09:00 - 38 minutes - 32.7 MBYour email list is one of the most lucrative assets you can build. It doesn’t matter what industry you’re in; it doesn’t matter what you sell. The fortune is in your email list, also known as your database. Data is a powerful currency in today’s business climate. Many entrepreneurs (wrongly) believe that the key to garnering more data is by getting more names on their list. This might be what you've been trying to do for your business, but it’s not the strategy I recommend, and today I wil...
EP468: Problem Solving Part 2: How To Take Action Without Getting Depleted
September 28, 2021 09:00 - 25 minutes - 22.3 MBSo many of my entrepreneurial clients and colleagues are struggling with something that I have certainly struggled with in my career as well. Taking action without burning out. Our culture tells us to do, do, do constantly, but this leaves us feeling tired and depleted. Last week, I shared how you can leverage the power of the scientific method to create a strong framework for making decisions more effectively as an entrepreneur. Today, in part two of this mini-series on problem solving, ...
EP467: Problem Solving Part 1: How To Solve Any Business Problem
September 21, 2021 09:00 - 36 minutes - 30.6 MBProblems arise constantly in business. Whether you’re a 7-figure CEO or you’re just starting your business, you will encounter problems. Often. And if you don’t have a clear methodology for solving problems in your business, your life will be miserable. I have a clear, effective, 3-step process that I use and that teach my clients to use that addresses and resolves pressing business issues. I will be sharing that process today, along with some valuable insights on what having problems in y...
Re-Release: What Is a Jewel Business?
September 14, 2021 09:00 - 39 minutes - 34.2 MBI want to share another replay this week on a model I've developed that is unlike any other: the Jewel Business Model. This model attempts to bring a harmonious answer to the question, what do we as women entrepreneurs really want? Most business models leave something to be desired for women. They focus solely on profitability and economic growth, and leave out our desire to make an impact or create freedom in our schedules. Most balance sheets ignore a big part of what success means to us...
Re-Release: Disqualify Selling
September 07, 2021 09:00 - 30 minutes - 27.1 MBToday, I'm re-releasing an episode that explores disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined. At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly sta...
Re-Release: The 7 Figure Service Business Ecosystem Part 2: 3 Phases of Growing a PPAM Business
August 31, 2021 09:00 - 15 minutes - 15.5 MBI recently dove into the core of what we teach in our business accelerator program: PPAM. The Premium Priced Ascension Model is an ecosystem that enables you to skyrocket your CIA and your freedom. Today, we’re expanding on the information we shared in part one to give you an even better idea of how to build a successful service-based business. When you start creating your PPAM business, there are three phases that each have their own milestones and tasks. Each phase builds off the last, ...
EP466: How to Build a CHILL 7 Figure Business
August 24, 2021 09:00 - 41 minutes - 32.8 MBAt the beginning of 2021, I set the intention to do my dardnest to move through 2021 in a state of relaxed confidence. It’s in this state that I perform best, I enjoy my life the most, and I’m at my healthiest. I’m a much better boss, mother, wife, friend, etc. As I mentioned last week, I’ve been pretty good at maintaining this intention in 2021 and I attribute that to the seven tips I’m sharing with you today. These tips are what have allowed me to be a CEO capable of running a very chil...
EP465: My Half Year in Review
August 17, 2021 09:00 - 17 minutes - 15.7 MBSomething I absolutely love is when people I respect share a behind-the-scenes look into their companies. It can be incredibly inspiring and motivating to see what other female founders are accomplishing, so I hope that sharing my half year in review will do the same for you. The first half of 2021 saw 18 amazing accomplishments produced by myself and my team. I entered the year with the intention of staying in a state of “relaxed confidence” and I’m happy to report that I maintained that....
EP464: The Most Under-appreciated Marketing Weapon on the Planet
August 10, 2021 09:00 - 20 minutes - 18.3 MBThere is one marketing weapon stronger than every other tool, tactic, gimmick, and strategy out there. Not only will using this weapon allow you to niche down even deeper, but it will help you raise your prices and make more money. But the sad thing is, even after you learn what it is, most of you won’t apply it. Now I know my teachings are bolder than other coaches, but that’s because there is massive value and return possible when you take strong, calculated risks. And this weapon is one...
EP463: The 2 Macroeconomic Forces Shaping Your Business in 2021
August 03, 2021 09:00 - 13 minutes - 12.1 MBWhether you realize it or not, there are two major trends that are about to seriously impact your business. Most of the results in your business are under your ownership, but things that happen in your market and in the world are not. And these two things are not under your control. It’s easy to miss these things because there is so much information directed at us. From free training to tools, the Olympics and different Netflix specials, it’s normal if you didn’t notice these impending tre...
EP462: Declutter Your Business And Apply 7 Figure Constraint
July 27, 2021 09:00 - 42 minutes - 35.8 MBIf you’re like me, you’ve enjoyed watching the NBA playoffs this summer and admiring the incredible athletic feats of the players. One thing I’ve noticed is that their amazing feats would not be possible without the game's constraints: two nets, 10 players, 48 minutes of gameplay. It is inside those constraints that the magic happens, and it’s the same for your business. Without constraint, chaos ensues. Applying constraints is a fundamental step in allowing other things you care about to ...
Re-Release: The 7 Figure Service Business Ecosystem Part 1: What is PPAM?
July 20, 2021 09:00 - 21 minutes - 20.1 MBBefore I had this coaching business, I had a very successful consulting business for over 10 years. It was great, but I eventually reached a point where I needed to shift mindsets, to stop doing the work, and start building an ecosystem. So many women CEOs are at the same spot I was before I made the change. You know that if you get sick or don’t show up, your business doesn’t make money. You have no CIA (cash, influence, and autonomy) and you’re spending 25 hours a week just delivering o...
EP461: The Top 3 Numbers I Track
July 13, 2021 09:00 - 23 minutes - 20.1 MBDo you know how much time you are spending on sales and marketing in your business? Are you aware of your net worth and key growth activities? If not, you could be preventing yourself and your business from growing and developing the resilience necessary to be as successful as possible. Measuring the effectiveness of what you are doing in your business is a crucial element of being an entrepreneur. What will work for you is fairly nuanced but gaining clarity about what metrics move the nee...
Re-Release: Growth Versus Scaling and Why It Matters
July 06, 2021 09:00 - 29 minutes - 26.1 MBContrary to popular belief, growing a business is not the be-all-end-all it’s cracked up to be. Now, scaling a business, that’s a whole other story. Growth and scale are not the same thing, and using them interchangeably only creates stress and confusion. On a basic level, scaling sets you free and growth creates more problems. I don’t know what your mission here on earth is, but I know you have one. And I know it isn’t to make more revenue so you can have more headaches. But that’s what ...
Re-Release: Zone of Genius Discipline
June 29, 2021 09:00 - 13 minutes - 12.5 MBWe received an unprecedented number of emails and messages about episode 421, my conversation with Barbara Huson, about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches. One of the things that really stood out to me in that interview was Barbara’s dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot a...
EP460: My Coaching Philosophy
June 22, 2021 09:00 - 32 minutes - 27.3 MBMany of you sell knowledge and transformative work to your clients and customers. Some of you are coaches, authors and podcasters, and others are expertise providers. In our programming, we teach you to package your expertise as intellectual property, but I want to invite you to take it even deeper. I share what I share in these podcasts and in our programs to help you think more deeply about your business and the core philosophies that underpin your offerings. Sometimes we rush to packag...
EP459: How to Avoid Broke Millionaire Syndrome with Jackie Porter
June 15, 2021 09:00 - 59 minutes - 50.2 MBHave you ever heard the phrase, “Revenue is vanity and profit is sanity”? The idea is that it’s not how much money you make, it’s actually how much of it you keep. There are plenty of 7-figure earners out there, but not all of them are wealthy. Some are actually broke. I would love for you to both make and keep a ton of money because doing so brings so much peace of mind and freedom. To help you understand how to build a business that results in you being wealthy and not broke, I’ve invite...
EP458: Women Don’t Understand the Economy & Other Myths with Katrine Marcal and Linda Davies
June 08, 2021 09:00 - 58 minutes - 46.7 MBYour business doesn’t exist in a vacuum. You’re part of a global supply chain with the team members you employ, the contractors you hire, and the customers from other countries who buy from you. Then there’s the money you take out of your business and spend in your local economy. As a business owner, you are part of a big global money tapestry called the economy. And learning about that tapestry can help you make better business decisions. Unfortunately, most mainstream economic discussio...
EP457: Overcome Your Fear of Visibility with Keri Murphy
June 01, 2021 09:00 - 54 minutes - 46.2 MBYou have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message. As the CEO of your company, and especially if you’re a company of one, it’s very important to be a spokesperson for your organization and its mission. You might be scared of showing up and being judged, criticized, corrected, or...
EP456: Committing To An Audience
May 25, 2021 09:00 - 24 minutes - 22.1 MBI have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they're at makes sense, right? So then why is it so hard to do? I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth. Keep reading The tr...
EP455: Disqualify Selling
May 18, 2021 09:00 - 30 minutes - 27.1 MBToday, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined. At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace no...
EP454: How to 10X the Power of Your Content Marketing with Ross Simmonds
May 11, 2021 09:00 - 49 minutes - 42.7 MBAre you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome. The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy. Keep Reading Today on the podcast, I am intervi...
EP453: Launching Group Programs with 7 Figure CONSTRAINT with Stacy Mayer
May 04, 2021 09:00 - 1 hour - 53.9 MBI have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm. I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I'm doing so with the...
EP452: 7 Figure Niching Secrets
April 27, 2021 09:00 - 23 minutes - 21.2 MBOne of the most powerful questions you can ask yourself about your business is what is most likely to hold me back from achieving my goals this year? This question might not sound like a very positive outlook, but hear me out. Getting clear on the most significant barriers to your growth is supremely powerful. For almost any entrepreneur and business, the single biggest obstacle you will face is typically overwhelm. We try to branch out into too many areas, provide too many services, or se...
EP451: The List Building Power of An Anchor Platform
April 20, 2021 09:00 - 40 minutes - 35.5 MBBuilding an email list isn’t complex, it’s actually quite simple. But when legions of hyper-activated bro-marketers are attempting to sell you secrets for rapid list growth, it’s easy to overlook the power of a carefully built, highly qualified list of people who love you and your work. There are three core strategies that will allow you to craft that highly-qualified list, and surprise surprise, they take time. Too often we see the tail end of many years of consistent, hard work and mista...
EP450: Scaling Secrets from Silicon Valley with Joanne Fedeyko
April 13, 2021 09:00 - 34 minutes - 30.3 MBEnvironment is everything. And when it comes to scaling your business, one of the most celebrated environments for start-ups and entrepreneurs is arguably Silicon Valley. It’s in this corner of San Francisco that you will find the titans of venture capitalists and trailblazers from various industries, but namely tech. My guest today is an expert on using the ecosystem Silicon Valley provides to scale your business, whether you’re in tech or not. As the CEO of Connection Silicon Valley, Joa...
EP449: 3 Reasons Your 1:1 Clients Won’t Work With Your Team Members
April 06, 2021 09:00 - 26 minutes - 24 MBIf you want to scale your business so you can generate revenue without working 24/7, learning how to integrate team members who do what you do is critical. But how do you convince your clients to work with those team members when they come to your company to work with you? Last week we talked about scaling your business through group programs, and today we’re continuing the conversation by talking about scaling your business through team. This isn’t about operational team members who are a...
EP448: How to Convince Your 1:1 Clients To Buy Your Group Programs
March 30, 2021 09:00 - 33 minutes - 29.9 MBWhen I had my first company, I was the only asset. So when I stopped working, the money stopped, and my business was left vulnerable. As a female entrepreneur, if you find yourself in a similar position, then take a step back to evaluate your strategy and get ready to do something about it! After I made this mistake in my first business, I decided never to make the same mistake again and to educate other women entrepreneurs on building a business based on their assets, not their hustle. A ...