Field and Garden with Lisa Mason Ziegler
381 episodes - English - Latest episode: 1 day ago - ★★★★★ - 341 ratingsJoin Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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Episodes
#39: Social Media for Business Reality
August 31, 2021 13:07 - 29 minutes - 23.4 MBAre you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you. We have to face the reality that social media is important for your business when you manage social media, not let social media manage you. Food for thought mentions in the podcast from my online course Flower Farming School Online: Why social media matters to your business Where to start Building a community Take great photos Organization for easy posting Connect with me to...
#34: Facing Fears Inspires You and Others
August 24, 2021 17:28 - 28 minutes - 21.4 MBWhat is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff... I hope this little chat will let you know that the more fear you face, the more success that will knock on your door. Remember the road to success is paved in failures. I believe th...
Facing Fears Inspires You and Others
August 24, 2021 17:28 - 28 minutes - 21.4 MBWhat is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff... I hope this little chat will let you know that the more fear you face, the more success that will knock on your door. Remember the road to success is paved in failures. I believe ...
Wholesale Purchasing with Dave Dowling
August 22, 2021 10:00 - 50 minutes - 37.4 MBThe Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, Dave Dowling joins us to help navigate wholesale purchasing as a cut-flower grower. Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com
The Flower Farmer Show: Wholesale Purchasing with Dave Dowling
August 22, 2021 10:00 - 50 minutes - 37.4 MBThe Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, Dave Dowling joins us to help navigate wholesale purchasing as a cut-flower grower. Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com
The Flower Farmer Show: Improving Efficiency
August 21, 2021 22:00 - 41 minutes - 30.6 MBThis is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares some of the tips and tricks of efficiencies we learned on the farm. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Visit TheGardenersWorkshop.com online garden shop and learning center.
#36: Improving Efficiency
August 21, 2021 22:00 - 41 minutes - 30.6 MBThis is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares some of the tips and tricks of efficiencies we learned on the farm. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Visit TheGardenersWorkshop.com online garden shop and learning center.
#35: More Cool Flowers!
August 21, 2021 10:00 - 46 minutes - 34.9 MBThis is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares the additional Cool Flowers we added since the book was published. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flowers HERE. Visit TheGardenersWorkshop.com online garden shop and learning center.
The Flower Farmer Show: More Cool Flowers!
August 21, 2021 10:00 - 46 minutes - 34.9 MBThis is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares the additional Cool Flowers we added since the book was published. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flowers HERE. Visit TheGardenersWorkshop.com online garden shop and learning center.
The Flower Farmer Show: Timing Cool Flowers Plantings
August 20, 2021 22:00 - 43 minutes - 32.5 MBThis is a recording of our show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares the up and downs of not sticking with your timing to plant cool-season hardy annuals. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flowers HERE. Visit TheGardenersWorkshop.com online garden shop and learning center.
#34: Timing Cool Flowers Plantings
August 20, 2021 22:00 - 43 minutes - 32.5 MBThis is a recording of our show that airs live each Wednesday at 1 pm ET on Clubhouse. This episode shares the up and downs of not sticking with your timing to plant cool-season hardy annuals. To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live. Learn more about Cool Flowers HERE. Visit TheGardenersWorkshop.com online garden shop and learning center.
The Cool-Season Flower Chronicles: Week 5
August 20, 2021 10:00 - 37 minutes - 30.2 MBThis week learn how cold-season hardy annuals don’t just survive cool-to-cold weather, but thrive in those conditions. Overcome the fear and frustration of planting this group of spring-blooming flowers. Resist the urge to complicate when to plant this group of flowers. Do Week 1’s homework and bring it to Week 2 to learn what flowers to plant when! Watch the videos and request the resources: The Cool-Season Flower Chronicles series Links mentioned in the video: Introducing the Dragon Ser...
The Cool-Season Flower Chronicles: Week 4
August 19, 2021 22:00 - 34 minutes - 25 MBRemember, it’s not about you when deciding how-to start seeds. Often I hear folks speaking of why they decided on which method of starting their seeds and honesty, their reasons had nothing to do with the best method for a particular seed! Here’s the thing, once you realize that seed starting can be easy once you know what it needs and give it to them— success is eminent. It is really that simple. The Cool-Season Flower Chronicles Week 4 is all about making the choice, do you plant the seeds ...
The Cool-Season Flower Chronicles: Week 3
August 19, 2021 10:00 - 35 minutes - 28.8 MBThis week learn how to provide the growing conditions that help Cool Flowers thrive in cold weather. Watch the videos and request the resources: The Cool-Season Flower Chronicles series Links mentioned: Biodegradable mulch film Bio360 Silage Tarp Garden Hoe Row Cover Kit Link to cool-season seeds by category:Category – Plant seeds directly in the garden Category – Start seeds indoors Category – All cool season flower seeds Get the online course Cool Flowers, Beyond the Book for Fl...
The Cool-Season Flower Chronicles: Week 2
August 18, 2021 22:00 - 37 minutes - 27.7 MBThis week learn when and what to plant based on your winter hardiness zone and first and last frost dates. KUDOS to all that did their homework!!! Remember: The greatest Cool Flowers fail is to not plant them at ALL!!!!! Watch the videos and request the resources: The Cool-Season Flower Chronicles series The Cool-Season Flower Chronicles videos and resources HERE. Blog: Store Seeds Longer Why I love Rudbeckia— so many, long cut, pollinators, bright, easyPrairie Sun Indian Summer Goldiloc...
The Cool-Season Flower Chronicles: Week 1
August 17, 2021 10:00 - 32 minutes - 25.9 MBThis week talking about the life of the cool-season hardy annual and so much more. Everyone can plant this group---it's just that we may all plant at different times depending on where we are gardening. Watch the videos and request the resources: The Cool-Season Flower Chronicles series Find me over on TheGardenersWorkshop.com!
#32: The Pricing Game
August 10, 2021 10:00 - 24 minutes - 22.6 MBSuch a frustrating subject, how to price your flowers? Warning this episode is not going to tell you how much to sell a flower for. My suggestion is to stop asking how much? but to ask how do I figure out how much I need to sell my flowers for? Professional education is the ticket. If this question had a simple answer, it won't be in the top 5 questions I get weekly. Here is the thing-- pricing is unique to your business. You need to compare the fair market price (learn where to find reliable...
The Pricing Game
August 10, 2021 10:00 - 24 minutes - 22.6 MBSuch a frustrating subject, how to price your flowers? Warning this episode is not going to tell you how much to sell a flower for. My suggestion is to stop asking how much? but to ask how do I figure out how much I need to sell my flowers for? Professional education is the ticket. If this question had a simple answer, it won't be in the top 5 questions I get weekly. Here is the thing-- pricing is unique to your business. You need to compare the fair market price (learn where to find reliable...
Trust the Garden
August 03, 2021 16:11 - 28 minutes - 22.8 MBMy struggle since day one as a flower farmer? Thinking I needed more and more growing space. I expanded and expanded as I could being a city dweller and it worked. I successfully commercially farmed, made money, provided employment to my family and friends, and flowered southeastern Virginia for over 2 decades. Now, I’m in a full-circle moment. I am excited to take all my experiences and to focus my intentions on “growing intensively” on a smaller space as never before. Mentions: The Fl...
#31: Trust the Garden
August 03, 2021 16:11 - 28 minutes - 22.8 MBMy struggle since day one as a flower farmer? Thinking I needed more and more growing space. I expanded and expanded as I could being a city dweller and it worked. I successfully commercially farmed, made money, provided employment to my family and friends, and flowered southeastern Virginia for over 2 decades. Now, I’m in a full-circle moment. I am excited to take all my experiences and to focus my intentions on “growing intensively” on a smaller space as never before. Mentions: The Fl...
Running Out Of Fuel
July 28, 2021 20:52 - 34 minutes - 27.1 MBOh boy, are you as exhausted, hot, overwhelmed, and as behind as I am? Sometimes just hearing others are suffering too helps—I know just recording this helped me! I hope one of my fixes will help you. Here are the two links I mentioned: Webinar request: Sunflowers for the WIn! Connect with me!
Running Out Of Fuel?
July 28, 2021 20:52 - 34 minutes - 27.1 MBOh boy, are you as exhausted, hot, overwhelmed, and as behind as I am? Sometimes just hearing others are suffering too helps—I know just recording this helped me! I hope one of my fixes will help you. Here are the two links I mentioned: Webinar request: Sunflowers for the WIn! Connect with me!
#30: Running Out Of Fuel?
July 28, 2021 20:52 - 34 minutes - 27.1 MBOh boy, are you as exhausted, hot, overwhelmed, and as behind as I am? Sometimes just hearing others are suffering too helps—I know just recording this helped me! I hope one of my fixes will help you. Here are the two links I mentioned: Webinar request: Sunflowers for the WIn! Connect with me!
Farmer-Florist with Jennie Love
July 20, 2021 17:28 - 33 minutes - 24.8 MBFriends, are you considering doing events? Wondering how to make more from the flowers you grow? This episode can answer some of your questions and plant the seeds of opportunity. Jennie shares from her experiences that it is a reality to generate a 6-figure net income as a professional farmer-florist. I hope this episode gets you thinking outside of your current business box. Jennie's Online Courses: Making Workshops Work for You, on-demand and available year-round. Farmer-Florist Scho...
#28: Farmer-Florist with Jennie Love
July 20, 2021 17:28 - 33 minutes - 24.8 MBFriends, are you considering doing events? Wondering how to make more from the flowers you grow? This episode can answer some of your questions and plant the seeds of opportunity. Jennie shares from her experiences that it is a reality to generate a 6-figure net income as a professional farmer-florist. I hope this episode gets you thinking outside of your current business box. Jennie's Online Courses: Making Workshops Work for You, on-demand and available year-round. Farmer-Florist Scho...
#27: More on Lisianthus
July 13, 2021 10:00 - 28 minutes - 23.1 MBWell, friends more on growing Lisianthus. When I posted on social media about the way I handle growing them in the field of my little urban farm--it really sparked questions and conversation. So this episode touches on more and recaps some of those posts and the video I previously shared on social media. You will find links to all here on my post: Answering Lisianthus Questions. I hope this is helpful and encourages you to grow these beauties. Lisa www.TheGardenersWorkshop.com
More on Lisianthus
July 13, 2021 10:00 - 28 minutes - 23.1 MBWell, friends more on growing Lisianthus. When I posted on social media about the way I handle growing them in the field of my little urban farm--it really sparked questions and conversation. So this episode touches on more and recaps some of those posts and the video I previously shared on social media. You will find links to all here on my post: Answering Lisianthus Questions. I hope this is helpful and encourages you to grow these beauties. Lisa www.TheGardenersWorkshop.com
Introducing: The Flower Farmer Show
July 06, 2021 14:21 - 21 minutes - 17.6 MBI am so pleased to share our latest project: The Flower Farmer Show. Currently, it is a talk show that I host over on the Clubhouse social media app on Wednesdays at 1pm ET. But expect more coming down the pike friends! The Clubhouse app is available to iPhone and Android users. It is a social media platform that works through your cell phone number. You can't just join, but have to have an invite. So, if you want to listen in, download the app and ask around on other social media platforms ...
#26: The Flower Farmer Show
July 06, 2021 14:21 - 21 minutes - 17.6 MBI am so pleased to share our latest project: The Flower Farmer Show. Currently, it is a talk show that I host over on the Clubhouse social media app on Wednesdays at 1pm ET. But expect more coming down the pike friends! The Clubhouse app is available to iPhone and Android users. It is a social media platform that works through your cell phone number. You can't just join, but have to have an invite. So, if you want to listen in, download the app and ask around on other social media platforms ...
#25: They Said It Couldn't Be Done!
June 29, 2021 10:00 - 28 minutes - 22.6 MBFriends I want to encourage you to keep after your dream! Even if you are a new gardener, live in the middle of the city, don't have much land, and/or can't have a greenhouse---you can become a flower farmer, I did! Focus on what you can do, not on what you can't do with what you have. Mentions: The Flower Farmer book By Lynn Byczynski Our flower-based business online courses.
They Said It Couldn't Be Done!
June 29, 2021 10:00 - 28 minutes - 22.6 MBFriends I want to encourage you to keep after your dream! Even if you are a new gardener, live in the middle of the city, don't have much land, and/or can't have a greenhouse---you can become a flower farmer, I did! Focus on what you can do, not on what you can't do with what you have. Mentions: The Flower Farmer book By Lynn Byczynski Our flower-based business online courses.
#24: Easier Next Time
June 23, 2021 18:52 - 29 minutes - 23.1 MBThis simple step is so easily forgotten or brushed aside. It is so great to baste in the wins but also to talk about and note the fails. Debriefing at key times can help so much! While I think journaling is great for a release, I find that noting on the BIG CALENDAR is an easy to read method that is the most helpful to your flower farming business. I am all about my people (crew), our processes, and the product (the flowers, or whatever you sell). The Big Calendar Let off some steam and rid...
Easier Next Time
June 23, 2021 18:52 - 29 minutes - 23.1 MBThis simple step is so easily forgotten or brushed aside. It is so great to baste in the wins but also to talk about and note the fails. Debriefing at key times can help so much! While I think journaling is great for a release, I find that noting on the BIG CALENDAR is an easy to read method that is the most helpful to your flower farming business. I am all about my people (crew), our processes, and the product (the flowers, or whatever you sell). The Big Calendar Let off some steam and rid...
Real Talk About Flower Farming!
June 15, 2021 10:00 - 15 minutes - 11.3 MBAre you a dabbler? Want to become a professional cut-flower grower? Dave Dowling and I are offering up what you need to take the plunge with Flower Farming School Online. Links: Lisa's course page: The Basics, Annual Crops, Marketing, & More! Dave's course page: Bulbs, Perennials, Woodies, & More! Hope to see you in school someday! Lisa
#23: Real Talk About Flower Farming!
June 15, 2021 10:00 - 15 minutes - 11.3 MBAre you a dabbler? Want to become a professional cut-flower grower? Dave Dowling and I are offering up what you need to take the plunge with Flower Farming School Online. Links: Lisa's course page: The Basics, Annual Crops, Marketing, & More! Dave's course page: Bulbs, Perennials, Woodies, & More! Hope to see you in school someday! Lisa
#22: Farm Hacks with Dave Dowling
June 10, 2021 10:00 - 16 minutes - 12.7 MBAgain folks Dave is offering up his practical approach and sharing tips. In addition to those shared in this episode, Dave made a PDF with additional farm hacks. Dave's generous sharing from his years of farming can change the way you farm and do business. I know he has had a profound effect on me and my business. Did you know that Dave has created an online course that is packed with his style of information? Bulbs, Perennials, Woodies, and More! has growing and harvesting information for ...
Special Edition: Farm Hacks with Dave Dowling
June 10, 2021 10:00 - 16 minutes - 12.7 MBAgain folks Dave is offering up his practical approach and sharing tips. In addition to those shared in this episode, Dave made a PDF with additional farm hacks. Dave's generous sharing from his years of farming can change the way you farm and do business. I know he has had a profound effect on me and my business. Did you know that Dave has created an online course that is packed with his style of information? Bulbs, Perennials, Woodies, and More! has growing and harvesting information f...
#21: Dave Dowling on Bulbs
June 08, 2021 10:00 - 20 minutes - 15.3 MBAs I sift through the mountains of resources we have created over the years, I am finding some real gems. I had to share a portion of my conversation with Dave Dowling that took place on Facebook last season. As usual, he is providing those priceless firsthand experience tips that he has become so well known for in the cut-flower industry. Resources mentioned: Request the PDF: Dave's Favorite Bulbs Dave's online course: Bulbs, Perennials, Woodies, & More Enjoy!
Special Edition: Dave Dowling on Bulbs
June 08, 2021 10:00 - 20 minutes - 15.3 MBAs I sift through the mountains of resources we have created over the years, I am finding some real gems. I had to share a portion of my conversation with Dave Dowling that took place on Facebook last season. As usual, he is providing those priceless firsthand experience tips that he has become so well known for in the cut-flower industry. Resources mentioned: Request the PDF: Dave's Favorite Bulbs Dave's online course: Bulbs, Perennials, Woodies, & More Enjoy!
#20: Flower Farming Tools: Mulching Beds
June 01, 2021 14:06 - 45 minutes - 35.5 MBI think when we hear the term "mulch" many of us automatically think of the wood chips that are so commonly used in landscapes, but there are many other choices and different ways to use them. The definition of mulch is simply a protective layer of material that we lay on the soil surface to protect the soil. It can be organic like leaves, bark, straw, etc. or inorganic like landscape fabric, plastic, and biodegradable film. All have a use in different applications. In this episode I share h...
Flower Farming Tools: Mulching Beds
June 01, 2021 14:06 - 45 minutes - 35.5 MBI think when we hear the term "mulch" many of us automatically think of the wood chips that are so commonly used in landscapes, but there are many other choices and different ways to use them. The definition of mulch is simply a protective layer of material that we lay on the soil surface to protect the soil. It can be organic like leaves, bark, straw, etc. or inorganic like landscape fabric, plastic, and biodegradable film. All have a use in different applications. In this episode I share h...
Learning from Dave Dowling
May 25, 2021 10:00 - 29 minutes - 22.6 MBHave you learned from Dave Dowling? Saying that Dave is a veteran flower farmer is a bit understating it. He is known in flower farming circles as the walking encyclopedia, I call him our flower genius. And he has such a heart for teaching. Dave's depth of knowledge from what to grow, where to get it, which way to grow it, and how to harvest and sell it is a business changing experience. I am sharing a portion of a conversation I had with Dave about the many choices we face when diving int...
#19: Learning from Dave Dowling
May 25, 2021 10:00 - 29 minutes - 22.6 MBHave you learned from Dave Dowling? Saying that Dave is a veteran flower farmer is a bit understating it. He is known in flower farming circles as the walking encyclopedia, I call him our flower genius. And he has such a heart for teaching. Dave's depth of knowledge from what to grow, where to get it, which way to grow it, and how to harvest and sell it is a business changing experience. I am sharing a portion of a conversation I had with Dave about the many choices we face when diving int...
#18: Flower Farming Tools: Flower Support Netting
May 18, 2021 10:00 - 25 minutes - 20 MBFlower support netting, love it or hate it? That's the question! I love it and consider it an important part of my farm. Just the mention of it and I see peoples lips start to twitch. It doesn't have to go that way friend! Sharing what it is, what it does, what you should net, when you should remove it, and my tips to make using it easier. Flower support netting product page that includes videos. Happy supporting! Lisa
Flower Farming Tools: Flower Support Netting
May 18, 2021 10:00 - 25 minutes - 20 MBFlower support netting, love it or hate it? That's the question! I love it and consider it an important part of my farm. Just the mention of it and I see peoples lips start to twitch. It doesn't have to go that way friend! Sharing what it is, what it does, what you should net, when you should remove it, and my tips to make using it easier. Flower support netting product page that includes videos. Happy supporting! Lisa
Helping Cut Flowers Last Longer
May 11, 2021 10:00 - 46 minutes - 36.2 MBI am coming to you the week before Mother's Day and thought now is a great time to talk about helping fresh cut flowers last longer. Lots of mentions in this episode and below are the links: Request my article with all the steps to follow: Making the Most of Your Cut Flowers Flower conditioning products: CVBN Tabs, Quick Dip, Flower Food Flower Caddy Dave Dowling's online course: Bulbs, Perennials, Shrubs, and More! Cool Flowers, find most of my resources for cool-season flower growing...
#17: Helping Cut Flowers Last Longer
May 11, 2021 10:00 - 46 minutes - 36.2 MBI am coming to you the week before Mother's Day and thought now is a great time to talk about helping fresh cut flowers last longer. Lots of mentions in this episode and below are the links: Request my article with all the steps to follow: Making the Most of Your Cut Flowers Flower conditioning products: CVBN Tabs, Quick Dip, Flower Food Flower Caddy Dave Dowling's online course: Bulbs, Perennials, Shrubs, and More! Cool Flowers, find most of my resources for cool-season flower growing: The ...
#16: Selecting a Family Dog
May 04, 2021 09:53 - 45 minutes - 35.8 MBMany years ago when I became heavily involved with the sport and hobby of dogs, I also went to work at a very busy veterinary hospital. This opportunity gave me a unique point of view. I learned about the good of a owning and loving a dog and also just how bad it can go for a dog and how often that happens. With a little bit of deliberate thought and process you can select a family dog that will fit in and become a part of your family with as little struggle and issues as possible for you an...
Selecting a Family Dog
May 04, 2021 09:53 - 45 minutes - 35.8 MBMany years ago when I became heavily involved with the sport and hobby of dogs, I also went to work at a very busy veterinary hospital. This opportunity gave me a unique point of view. I learned about the good of a owning and loving a dog and also just how bad it can go for a dog and how often that happens. With a little bit of deliberate thought and process you can select a family dog that will fit in and become a part of your family with as little struggle and issues as possible for you an...
My Flower Farm: Month-By-Month
April 27, 2021 10:00 - 36 minutes - 28.6 MBI hope that taking a walk through a year on my farm, month-by-month will help you see the big picture of gardening and flower farm. What is the big picture? Creating a garden that you you love and enjoy. Not a place that you always feel behind and all you see is work. Embrace succession at it's best and create a garden you can love. My book: Vegetables Love Flowers