Putting the pedal to the email with Formula 1 | Feedback Friday

How do you get your email team on the same page to create a consistent message and design that serves your audience? This week, we dive into some GIF emails that push email to the limit with Rob Hope from One Page Love and Email Love.

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🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100 

❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/ 

❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/ 

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📧 View live Formula 1 emails https://reallygoodemails.com/formula-1 

📧 Formula 1 emails from this episode: 

https://emaillove.com/inspiration/spa-rain-fun/ 

https://emaillove.com/inspiration/issue-28-big-3-big-4-big-5/ 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-formula-1

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📋 TL;DW key takeaways from this episode:

1. Watch your email size and think about who’s your audience. Your email team should decide together: What's the limit with the email? What's the bar? Can you achieve the intensity you’re aiming for with a smaller email? Make sure the email (and email size) serves the audience.

2. Check your analytics before creating something new, and check-in with your audience. Ask all of your subscribers OR ask a select group of subscribers how they feel about a new design you’re testing out. The more you get to know your audience, the closer of a relationship you’ll have with them and you’ll earn their loyalty toward your brand.

3. Talk with your email team to decide, what's the objective of the email? How can you incorporate that objective into the email copywriting and design? Own it. Maintain your brand uniqueness. Refine your typography and design styles to dial that in. Fewer changes = less friction. Be consistent.

*BONUS* Use as much live text as possible in your emails and in CTA buttons for the best accessibility and design experience.

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🏄‍♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources.

🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.

https://reallygoodemails.com/whale

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⌨️ Blog: https://reallygoodemails.com/school 

💌 Newsletter: https://reallygoodemails.com/newsletter/ 

🐦Twitter: https://twitter.com/reallygoodemail 

♫ ☻ ♫ https://soundcloud.com/olivergrind/never-catch-me