Guiding clients through design systems with Fundrise | Feedback Friday

How do you educate clients on the world of email while building a template that they can easily update? This week we go behind the scenes with Anne Tomlin from Emails Y’All to learn how she builds design systems and customizes client emails.

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Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails 

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Fundrise offers a low-cost, technology-driven real estate investment platform as a simple alternative to investing in stocks and bonds. 🏢

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📧 View live Fundrise emails https://reallygoodemails.com/fundrise 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-fundrise

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📋 TL;DW key takeaways from this episode:

1. Start with a base template to build the foundation of an email design system for the client. You (or the client) can use the design system to easily add or remove modules and change the template to fit their branding. This saves everyone time since you’ve already coded the template.

2. When clients send you email assets, check out the file contents ASAP to decide if this will be a simple project with a quick turnaround, or if it will be a more involved and time-consuming project. Set realistic expectations.

3. Send test emails to get feedback from the client on the design, accessibility, interactivity, etc. If the client pushes back on something that you don’t agree with (like using a responsive template), coach the client as much as you can with the facts. Educate them, but if they still don’t agree, then don't force anything on them.

*BONUS* Figma can be a good alternative to Photoshop or Sketch since it uses slick design, prototype, and code view panels. There’s a learning curve with Figma, but you don’t have to interact with the tool as much once you’ve got it down.

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📧 More real estate email inspiration: https://reallygoodemails.com/categories/real-estate

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About your Feedback Friday hosts:

👩‍💻 Anne Tomlin is a responsive email developer and the founder of Emails Y'All who’s dedicated to helping advance email coding practices and standards. https://emailsyall.com/ 

👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg 

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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