Driving actions with a consistent color scheme and hierarchy with Wildist | Feedback Friday

Watch on YouTube https://youtu.be/UXuCvkGxFP8

How can you make image-only emails work while connecting with your audience? This week we look at how Wildist's emails use a design system to grab the reader's attention and show the reader where to go.

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🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100

❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/

❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/

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📧 View live Wildist emails https://reallygoodemails.com/wildist 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-wildist

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📋 TL;DW key takeaways from this episode:

1. Use a consistent color scheme and text hierarchy as actions to grab the reader's attention. Explain the who, what, when, where, why, and how, and show your audience what they should do next.

2. When you create a design system, you’re using your emails in a consistent way where you can still have variation but you don't have to go back to the drawing board for every single email. Build the email, let it sit for a day, and come back to it. You might think of a different way of handling the information, and then you can change up the content.

3. In image-only emails, make sure alt-text connects with the images so assistive devices can read it. Make sure the text on mobile is large enough to be readable. The more that we push the tech of email, the better our industry will get.

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📧 More photography email inspiration: https://reallygoodemails.com/categories/photography 

📧 More education/school email inspiration: https://reallygoodemails.com/categories/education-school 

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About your Feedback Friday hosts:

🏄‍♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources. https://twitter.com/robhope

🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale

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Wildist offers immersive online workshops with world-class, field-tested photographers. 📸