Bringing influencer marketing into emails with Jimmy John's | Feedback Friday

How can you partner with influencers to bring messaging outside of social and into an email? This week, we dive into some influencer-inspired emails, the bread and butter of Jimmy John's, with Aana Leech from Popular Pays.

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Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails 

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📋 TL;DW key takeaways from this episode:

1. Collaborate with online communities, like influencers and content creators, to bring messages outside of social and into an email, websites, and even TV.

2. Wondering what flavor or product you should lead into your email with? Ask your audience. Getting feedback from your audience gives you honest input from the people using your products.

3. Email is a personal, one-to-one connection. Partnering with influencers to make that connection can help you curate your email content with fewer ads than social media.

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Popular Pays

https://popularpays.com/

https://www.instagram.com/popularpays/

‪https://twitter.com/popularpays

Aana Leech

https://www.instagram.com/aanaalisha/

https://twitter.com/aanaalisha

https://aana.substack.com/

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About your Feedback Friday hosts:

👩‍💻 Aana Leech is the VP of Marketing and Customers at Popular Pays, the only all-in-one influencer marketing, and creator management software for brands and agencies. https://twitter.com/aanaalisha 

👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg 

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Popular Pays is the only all-in-one influencer marketing and creator management software for brands and agencies to produce content for social and beyond. 🔌

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

Follow Really Good Emails for more email inspiration:

⌨️ Blog: https://reallygoodemails.com/school 

💌 Newsletter: https://reallygoodemails.com/newsletter/ 

🐦Twitter: https://twitter.com/reallygoodemail 

📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup

♫ ☻ ♫ https://soundcloud.com/yungevilmind/late-night-drive-pt2