Putting bold designs and animations to the test with Adobe | Feedback Friday

Watch on YouTube https://youtu.be/hB2vRxNTdGw



How do you serve your audience with software product announcements? This week, we look at how Adobe's emails spotlight bold fonts, animations, and creative illustrations to show their software products in action.

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Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails 

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Adobe provides digital experiences by connecting creators with multimedia and creative software products. 🎨

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📧 View live Adobe emails https://reallygoodemails.com/adobe 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-adobe

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📋 TL;DW key takeaways from this episode:

1. When you're laying out the email, make sure the contrast is high enough that you can read the content on desktop and mobile. Be careful with thin-weighted fonts. Make the font size large enough for the reader to easily scan the text on any device.

2. Don’t include your full legal policies in the email footer. Instead, link to landing pages with the legal content. Talk to your legal team about this. Legal content in the footer can feel like the content is about the company instead of the reader. Remove any obstacles that aren’t serving the audience.

3. GIFs can show off what's possible. Add GIFs with just a few frames and smaller file sizes (ideally 500kb) to keep the email light and easy on the loading time.

BONUS: If you don't have enough of a design pattern to indicate a link without color, work with your formatting for accessibility purposes. Underline the text, consider semi-bold text, and/or add a symbol to indicate a link (ex: single right-pointing angle quotation mark).

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📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch 

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About your Feedback Friday hosts:

🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.

https://reallygoodemails.com/whale 

👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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