Adding value in e-commerce fashion emails with Public Rec | Feedback Friday

Watch on YouTube https://youtu.be/QKfvWBwe5Ao

What makes your emails stand out from other e-commerce shops? This week we look at how Public Rec's emails use real photos of people using their products, no-nonsense language, and engaging visual layouts to connect with their customers.

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Public Rec makes high-quality, technical leisure apparel that helps people focus on what they’re doing, not what they’re wearing. 👖

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📧 View live Public Rec emails https://reallygoodemails.com/public-rec 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-public-rec

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📋 TL;DR key takeaways from this episode:

1. Show real people using the products so your audience can connect with your message and what you’re selling.

2. Use live text instead of all-images to make text easy to read and accessible across devices

3. Make sure the hero image adds value. What’s the problem you're solving? Make the design feel unique, less blocky, so the images pop out and bring life to the email's visual aspects.

BONUS: If you’re thinking about adding a CTA to the hero image, test it to see what works best for your brand and your product. If you add a CTA too early, people might miss the rest of the email.

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📧 More e-commerce email inspiration: https://reallygoodemails.com/categories/ecommerce 

📧 More fashion email inspiration: https://reallygoodemails.com/categories/fashion 

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About your Feedback Friday hosts:

🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 

👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg 

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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