Bringing products to life through stunning photography and animations with GoPro | Feedback Friday

Watch on YouTube https://youtu.be/fzSl-QXVuUg

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GoPro is a technology company that manufactures versatile action cameras and develops video-editing software. 🎥

📧 View live GoPro emails https://reallygoodemails.com/gopro 

📝 Transcript https://reallygoodemails.com/school/feedback-friday-gopro

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📋 TL;DW key takeaways from this episode:

1. Lead into the email with a crisp photo to showcase product characteristics.

2. Keep the CTAs focused, and run a split test to try serving up different promotions. Target one deal in Email A. Run two deals in Email B. Keep an eye on which email performs best and see what you learn.

3. Balance the CTAs and product photography. If you’re showcasing a variety of products, spotlight the main CTA at the top of the email, and make the rest of the CTAs secondary.

*BONUS*: Underline text CTAs. Make it clear that they’re links, or change up the verbiage so each CTA is different. See if that helps drive sales.

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📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch 

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About your Feedback Friday hosts:

🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.

https://reallygoodemails.com/whale 

👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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