Feasting On Design
208 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 39 ratingsDesign influences the world around us every day. We chat with designers, illustrators, photographers, and others to find out the stories that made them want to get into the creative world as a career, and talk with chefs, bartenders, restaurateurs and anyone else that uses their creative talent about how they use their creative talents to design their menus and restaurants.
If you have suggestions for guests or questions about the show, please reach out to us on Twitter @feastondesign.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Oceania Eagan, Founder of Blind Tiger Design
May 27, 2021 14:01 - 1 hour - 69.8 MBThis week on Feasting on Design, I'm chatting with Oce Eagan, Founder and Creative Director at Blind Tiger Design, a creative, strategy and marketing agency specializing in the unique needs of the craft food and beverage industry. We chat about how she started Blind Tiger, changes in the beverage market that are leading to exciting new opportunities past designing for beer, how they manage client expectations, changes they were forced to make do to COVID, and so much more. If you like the p...
Bill Kenney, CEO of FocusLab
May 03, 2021 09:00 - 1 hour - 62.9 MBThis week on Feasting on Design, I'm chatting with Bill Kenney, CEO of FocusLab. We chat about how FocusLab has evolved into a branding firm and what that means, the importance of communication at every stage of a project, we do a deep dive on branding, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equipment, and keep the podcast going. When you become a Feasting on Design pa...
Will Brown, CEO of InterApp
February 18, 2021 18:27 - 59 minutes - 54.9 MBThis week on Feasting on Design, I'm chatting with Will Brown, Founder of InterApp an Augmented reality marketing platform. We talk about how InterApp utilizes traditional print design to create and augmented reality experience for your clients customers, building AR campaigns around demographics and geotargeting, working with designers to build product awareness and utilization, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign....
Antionette Carroll
October 21, 2020 20:54 - 1 hour - 62 MBThis week on Feasting on Design, I'm chatting with Antionette Carroll from Creative Reaction Lab. We talk about accessibility issues—especially as they pertain to language barriers, addressing our biases and learning to overcome them, understanding that life is a journey and it’s our responsibility to learn and grow as humans, growing and sustaining Creative Reaction Lab, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $...
Brethren Design Co.
October 07, 2020 08:00 - 55 minutes - 50.6 MBThis week on Feasting on Design, I'm chatting with Jeremy and Jordan Coon from Brethren Design Company. We talk about how they collaborate on work using Adobe Libraries as a way to share work back and forth, how they are able to be more selective with clients because the both work full time jobs, designing beer packaging, cannabis branding, designing for Guy Fieri, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps...
Iquan Worthington
September 23, 2020 18:55 - 1 hour - 55 MBThis week on Feasting on Design, I'm chatting with Iquan Worthington from The Artoholiks about working with Black Live Matter to help unify the look of their designs, transitioning from running his agency full-time to working full-time for his client MochaFi and how he’s still able to maintain having a creative agency, what his design process looks like when working with clients, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign....
Good Snake
August 26, 2020 08:00 - 1 hour - 66.2 MBThis week on Feasting on Design, I'm chatting with Hannah and Kayla from Good Snake. We dive into how they met, the long, winding path Hannah took to get into design, how they started working together, deciding on which clients they want to work with, what their process looks like when working with clients, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equipment, and keep the...
Savannah Glitschka
August 12, 2020 09:00 - 56 minutes - 51.6 MBThis week on Feasting on Design I'm chatting with Savannah Glitschka. We chat about her love for manga and how that led her selling art at conventions, plus how it’s influenced everything from her illustration stye to the fashion she loves. We also get into how she uses references and influences from other cultures to help inform her character design, working with her dad, struggling with ADHD, and so much more. If you like the podcast and want to help support us head over to patreon.com/fe...
Biz Buds: Michael Janda & Tom Ross
July 29, 2020 21:24 - 1 hour - 69.8 MBThis week on Feasting on Design I'm chatting with Michael Janda and Tom Ross from the Biz Buds Podcast. We talk about pivoting your client base during this challenging economy, overcoming introversion through positive self-talk and being authentic and true to yourself, researching places to network online and how to contribute to online networks to build your business, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 h...
Billy Baumann from Delicious Design League
July 15, 2020 15:18 - 1 hour - 71.8 MBThis week on Feasting on Design I'm chatting with Billy Baumann from Delicious Design League. During this episode we dive into how Delicious Design League got started and how it has evolved over the years, teaching packaging design at the Chicago Portfolio Center, how he approaches packaging design for the food and beverage industry by combining classic and modern styles, and so much more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $...
Maurice Cherry, Host of Revision Path
July 01, 2020 15:04 - 1 hour - 73.4 MBThis week on Feasting on Design I'm chatting with Maurice Cherry, host of Revision Path. Revision Path is an award-winning weekly showcase of Black designers, developers, and digital creatives from all over the world. During the episode we dive into how Revision Path was added to the Smithsonian National Museum of African American History and Culture, the current events surrounding race, how the podcast highlights race in the design world, and so much more. This episode is brought to you by...
Dave Clayton
April 13, 2020 20:24 - 1 hour - 90.7 MBToday on Feasting on Design, I’m talking with Dave Clayton, from Astute Graphics and Author of “How Do I Do That In InDesign?” We chat about his book, designing for the market not the owner, picking your design battles, imposter syndrome, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equipment, and keep the podcast going. When you become a Feasting on Design Patron you’l...
Nick van der Walle, Founder of Astute Graphics
March 25, 2020 17:39 - 1 hour - 72.8 MBWelcome to Feasting on Design! I’m your host Jason Frostholm. I know it’s a bit topsy-turvy in the world right now with way Covid–19 has disrupted our day-to-day lives. Whether you’re now working from home, trying to find things to keep your kids busy, or lecturing your boomer parents about going to the YMCA to work out while the virus is still spreading, all of our lives have been disrupted. I hope that this podcast can be an opportunity for you to take your mind off of the never-ending new...
Sean Ferguson
March 06, 2020 17:41 - 1 hour - 75.6 MBToday on Feasting on Design, I’m talking with Sean Ferguson. We chat about designing for the restaurant industry, how working with the test kitchen has led to him being able to take his creativity in another direction, revising the branding for a restaurant while maintaining the customers trust, there’s a ton of food talk, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade eq...
Happy Cargo Books with Beth Stafford & Jeremy Slagle
February 28, 2020 18:02 - 51 minutes - 47 MBToday on Feasting on Design, I’m talking with Beth Stafford & Jeremy Slagle about their new children’s book Hip Hooray Hippo. We talk about what they learned from their first kickstarter campaign for Chin Up Chinchilla and how they’ve applied those lessons this time around, how their writing and illustrations evolved from the first book to this book, how they manage running their businesses in the midst of writing and illustrating a book and then manning the kickstarter campaign, plus a whol...
Hrag Nassanian–Wayfinder
February 21, 2020 17:19 - 1 hour - 84.2 MBToday on Feasting on Design, I’m talking with Hrag Nassanian, a product designer and founder of Wayfinder, a product line of wallets, notebook holders and other soft goods. We chat about what makes designing for physical products different, his design process and how he works with clients, taking risks in life and how to move past the fear, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting...
Prentice Howe–The Empowered Challenger Playbook
February 10, 2020 09:00 - 58 minutes - 54.1 MBWelcome to Feasting on Design! I’m your host Jason Frostholm. Thanks for bearing with me and the lack of consistent scheduling of episodes while I figure out how to run business and podcast at the same time. There may be some bumps along the way, but rest assured I’m committed to trying to find a balance between everything that is going on. Today on Feasting on Design, I’m talking with Prentice Howe, author of The Empowered Challenger Playbook and Principal at Door No. 3 in Austin, Texas. W...
Matt Dawson & Crop 2020
December 06, 2019 19:45 - 1 hour - 61.4 MBWelcome back to Feasting on Design! I’m your host Jason Frostholm. I know it’s been a whole since we’ve been on air, but I’ve had a good reason. After almost 8 years as Creative Director for an engineering firm here in Mobile, Alabama, I decided to step down to work with my wife Tina on building our own design business, called Ildis. We’re looking to work with more restaurants, and food & beverage clients to help with their branding, design, and creative strategy. If you want to learn a bit...
DesignXL
October 10, 2019 16:20 - 1 hour - 65.7 MBToday on Feasting on Design, I’m talking with The team from DesignXL, a new design conference in Pensacola, Florida this November. We talk about how the conference got started, the importance of building community, and why you should come to DesignXL, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equipment, and keep the podcast going. When you become a Feasting on Design...
Conor Brady, CCO at Critical Mass
September 25, 2019 15:12 - 1 hour - 62.2 MBToday on Feasting on Design, I’m talking with Conor Brady, Chief Creative Officer for Critical Mass. We chat about working in the record industry and developing a reputation for being able to deal with difficult clients, how that skillset serves him now as a CCO, the growth of digital and the future of interaction design, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equ...
Kyle Courtright, Logowave
August 29, 2019 17:18 - 1 hour - 60.9 MBToday on Feasting on Design, I’m talking with Kyle Courtright, Founder of Logowave. We chat about picking up and moving to Albuquerque shortly after college with no job lined up, going to work in a non-design company while building his freelance business, finding business by focusing on the SEO on his website as a way to drive traffic to it, the how and why behind him starting Logowave, plus a whole lot more. You can find out more about Kyle on Twitter at @kcourtdesign and be sure to check ...
The Haberdasher
August 16, 2019 14:36 - 1 hour - 55.2 MBToday I’m talking with Roy Clarke, Bartender and General Manager at the Haberdasher, a craft cocktail bar in Mobile Alabama. Roy and I sit down over a beer and talk about designing a bar with everything from the décor and lighting to how the back bar is organized, how to create a balanced craft cocktail menu, and Mobile’s Tiki week – which is currently going on at Bars like the Haberdasher, plus a whole lot more. You can find out more about The Haberdasher on Facebook and Instagram @TheHabM...
Magge Gagliardi
July 23, 2019 15:01 - 56 minutes - 51.5 MBI’m excited to announce that I will be the MC of DesignXL, a new design conference taking place November 9th in beautiful Pensacola, Florida. DesignXL is the Florida Panhandle’s FIRST design conference. Join me in this beach town as they feature both local and national talent to excel your skills, grow your network, and further your design education. Tickets are on sale NOW at DesignXL.org – and early bird pricing will get you all access for a limited low price of $129 for professionals, $75...
Taylor Cashdan-Overcoming Stress Addiction
July 01, 2019 13:55 - 1 hour - 57.8 MBToday I’m talking with Taylor Cashdan, a Raleigh, North Carolina based design lead for Fidelity. We chat about transitioning into doing more digital design after working in traditional media while he was coming up, building design systems, how he discovered his addiction to stress after it lead to a heart condition and how he’s learned to manage stress since then, plus a whole lot more. You can find out more about Taylor on Twitter at @TaylorCashdan and be sure to check out the links in the...
James Rose
June 10, 2019 14:21 - 1 hour - 55.9 MBToday I’m talking with James Rose, co-founder of Content Snare - a software platform that streamlines the process of gathering content from clients. We chat about how he went from running a web design agency to building a too the help other agency gather content from their clients, developing ways to effectively communicate with clients, learning how to sell a product and services, how to use automation and outsourcing to free up time to focus on the things you are good at, plus a whole lot ...
Danielle Evans
May 16, 2019 14:01 - 1 hour - 83.6 MBToday I’m talking with dimensional typographer, Danielle Evans. We chat about carving Emu eggs, how she’s learned to trust her gut when red flags start to pop up with clients, being a specialized generalist, how she keeps her work fresh and innovative in the face of growing competition, defending her work when people start to copy her and encroach on her projects, plus a whole lot more. You can find out more about Danielle on Twitter at @marmaladebleue and be sure to check out the links in ...
160: Tom Ross, Design Cuts
April 24, 2019 17:56 - 1 hour - 57.4 MBToday I’m talking with Tom Ross, founder of Design Cuts, one of the hosts of the Honest Designer podcast and the host of the Honest Entrepreneur podcast. We chat about building your personal brand, how designers can market themselves in a non-sleazy way, the importance of empathy with your clients, plus a whole lot more. You can find out more about Tom on Twitter at @tomrossmedia and be sure to check out the links in the show notes for more ways to keep up with him. I hope you liked this ep...
159: Alex Ponce
April 10, 2019 13:45 - 57 minutes - 52.4 MBToday I’m talking with Designer Alex Ponce, who has worked for brands like Stone Brewing and Taco Bell. We chat about creating branding for craft and microbreweries, designing at scale for limited release products for Taco bell, how he thinks about concepting, differentiating and creating story for brands that operate in the same market and demographic space, plus a whole lot more. One last thing before you get to the episode, Alex and I for got to talk about it, but go check out his new pro...
158: Always Abounding
March 28, 2019 13:58 - 1 hour - 64.5 MBToday I’m talking with Kaleb Buckner and Ryan Stanley, from Always Abounding. a multimedia design firm based out of Knoxville, TN. We chat about how they came to partner up, building a business and defining their roles, learning their management styles, and how they work with other creatives to fill in the gaps, plus a whole lot more. I hope you like this episode of Feasting on Design, let me know what you think and if you like it leave me a review over on Apple Podcasts, Stitcher, or where...
157: Deli Fresh Threads
March 13, 2019 18:28 - 54 minutes - 50.4 MBToday I’m talking with Anthony “Biggie” Bencomo of Deli Fresh Threads, a sandwich-centric apparel line based out of Orlando, FL. We chat about how he turned his obsession with sandwiches into a business, using his marketing know how to build a community and hold monthly Sandwich Eat Ups, the importance of building relationships, and what he looks for in the designers he works with, plus a whole lot more. I hope you like this episode of Feasting on Design, let me know what you think and if ...
156: Mike Jones, Co-Founder of Creative South
February 27, 2019 14:59 - 54 minutes - 50.2 MBWelcome to the first episode of Feasting on Design! So if you’re new here, I’m your host Jason Frostholm. I’m a designer and creative director with nearly 20 years of experience and I used to host a podcast call the Creative South Podcast, which wrapped up at the end of last year. When that podcast was coming to an end I knew I wanted to keep podcasting and talking to designers, illustrators and other creatives, but I also wanted to explore my other passion food. so occasionally we’ll be tal...
155: Ed Roberts
December 19, 2018 21:36 - 1 hour - 71.1 MBI’m talking with Ed Roberts today. Ed is a designer and creative strategist. He’s written about InHouse design for How magazine, the HOW design blog, and The Creative Group, spoken at AIGA Lead Con, and served on the boards for InSource and IHAF. We chat about how as a member of an in-house team you can align the way you work with the values of your company without being an order taker, the importance of the in-house design team to be a strategic partner to a company’s leadership to help wit...
Feasting On Design
December 12, 2018 16:44 - 5 minutes - 4.99 MBtl;dr — Creative South Podcast is changing it’s name to Feasting on Design and coming back with new episodes early next year. I want to thank all of you who have listened to and supported the Creative South Podcast over the last 3 years. A few people know this already and I will be announcing it publicly tomorrow, but next week will be the last episode of the Creative South Podcast. I’ll be taking a break and coming back Jan/Feb with Feasting on Design. Overall the podcasts will be similar,...
154: Joonbug
December 06, 2018 18:39 - 1 hour - 86.2 MBThis week on the Creative South Podcast, I’m talking with Artist, Illustrator, and Designer Lenworth McIntosh, better know as Joonbug. We chat about struggling to fit in as a kid after moving from Jamaica to the United States, how his clothing company Fresh Kaufee lead to him being able to work full time as an illustrator, developing his style through the themes of his work, and more. You can find out more about Joonbug on his website bugs87.com and be sure to check out the links in the sho...
153: Sharlene King
November 21, 2018 15:21 - 58 minutes - 53.2 MBThis week on the Creative South Podcast, I’m talking with Chicago-based UX Designer Sharlene King. We chat about her struggles after she came out as gay and not being supported by her family, the challenges she faced in school from learning disabilities and dropping out of high school, being on the autism spectrum and how it’s become and asset in her work, and more. You can find out more about Sharlene on Twitter @typodactyl and be sure to check out the links in the show notes for more ways...
152: Dian Holton
November 09, 2018 15:08 - 1 hour - 83 MBThis week on the Creative South Podcast, I’m talking with Deputy Art Director at AARP, Dian Holton. We chat about how moving around as a kid while her dad was in the military allowed her to be open minded and adaptable as an adult, getting into graphic design after planning on going to college for fashion design & becoming interested in news and publication design while in school, how AARP adjusts to an ever changing market and evolving psychographics, getting involved with AIGA an how it’s ...
151: Wande Salako
October 24, 2018 15:24 - 1 hour - 59 MBThis week on the Creative South Podcast, I’m talking with Boston University Athletics Creative Marketing Specialist, Wande Salako. We chat about how she got into design after a BS in Psychology, and masters of Science in College Student Personnel Administration and Sports Business, working as the lone designer for Boston University Athletics, how she deals with issues that arise from being a black woman in the sports design world, and more. You can find out more about Wande on Twitter @Wand...
150: Oen Hammonds
October 18, 2018 16:14 - 1 hour - 58.6 MBThis week on the Creative South Podcast, I’m talking with IBM Design Principle, Oen Hammonds. We chat about how IBM uses design thinking to create more empathy within products and divisions, working outside of the digital realm on side projects as a way to reset your brain, his role with in AIGA Austin and what he’s learned as chapter president, and more. You can find out more about Oen on Twitter @visualnotepad and be sure to check out the links in the show notes for more ways to keep up w...
149: Carlos Estrada
October 10, 2018 14:48 - 1 hour - 101 MBThis week on the Creative South Podcast, I’m talking with designer Carlos Estrada. We chat about his interesting path to becoming a designer, how he branched out on his own after years in the publishing world, his role with AIGA’s Diversity and Inclusion Task Force, and more. You can find out more about Carlos on Twitter @estradaworks and be sure to check out the links in the show notes for more ways to keep up with him. You can keep up with the podcast on Twitter and Facebook @CreativeSoPo...
148: Laura Bee, Alien of Extraordinary Ability
September 19, 2018 19:02 - 54 minutes - 50.3 MBThis week on the Creative South Podcast, I’m talking with illustrator Laura Bee, of Ghostly Ferns. We chat about going it on her own as a freelancer right out of the gate after university, how Ghostly Ferns got started and how they operate as independent contractors, how she battled depression and what she did to start taking care of herself, and more. You can find out more about Laura on her website lovelyascanbee.com and be sure to check out the links in the show notes for more ways to ke...
147: Joseph Salza
September 13, 2018 15:34 - 46 minutes - 42.6 MBThis week on the Creative South Podcast, I’m talking with Joseph Salza, host of the Grits & Grids Podcast and owner & Creative Director of Vigor Branding, an at Atlanta based firm specializing in restaurant and beverage branding. We chat about starting Vigor right after college and building the business into a 10 person agency—until the recession hit, and he had to go out and find a 9-5 job working for someone else, how his leadership style changes after rebuilding Vigor, how Grits & Grids g...
146: Mekale Jackson
September 05, 2018 15:22 - 1 hour - 55.2 MBThis week on the Creative South Podcast, I’m talking with Mekale Jackson, Creative Director for St. Johns University Athletics. We chat about how as an English Lit major he got into Graphic Design by making flyers for his Fraternity, creating a brand with the Red Storm that focuses on the grittiness and culture of New York City, how keeping a disciplined schedule helps him avoid overworking himself and burnout, what he’s learned through mentoring students and interns, and more. You can find...
145: Melinda Livsey
August 29, 2018 15:10 - 1 hour - 69.7 MBThis week on the Creative South Podcast, I’m talking with Designer, Melinda Livsey. We chat about how an internship at Oakley turned into a full time job and what she learned in her time as an in-house designer, when she made the turn from viewing herself as a freelance designer and started considering herself a small business owner, how she got hooked up with Chris Do and The Futur and what she’s learned under his coaching, I end up getting some coaching from Melinda for Frostiki, the desi...
144: Chin Up, Chinchilla with Beth Stafford and Jeremy Slagle
August 22, 2018 12:53 - 1 hour - 56.3 MBThis week on the Creative South Podcast, I’m talking with Author and Designer, Beth Stafford and Illustrator and Designer, Jeremy Slagle about their upcoming children’s book, “Chin up, Chinchilla.” We get a bit of Beth and Jeremy’s backgrounds, talk about how Beth came up with the idea for the book, how Jeremy got involved with the illustrations, creating emotion in the characters expressions, and discuss the Kickstarter Campaign for "Chin Up, Chinchilla." You can find out more about Chin ...
143: Chris Thomas - Leader by Design
August 15, 2018 11:30 - 1 hour - 74.4 MBThis week on the Creative South Podcast, I’m talking with UX designer, Chris Thomas. We chat about how he went from dropping out of HVAC school to playing Harmonica in touring bands to his career in UX Design, How working as a designer at churches taught him how to think about UX design through the customers eyes, the importance of design leadership and being intentional in your designs, and more. You can find out more about Chris on Twitter @beardedcbass and be sure to check out the links ...
142: Douglas Davis, Creative Strategy and the Business of Design
August 08, 2018 12:25 - 1 hour - 67.1 MBThis week on the Creative South Podcast, I’m talking with designer, educator, and author of “Creative Strategy and the Business of Design,” Douglas Davis. Douglas and I chat about how a kid with no plans to go to college ended up with two masters degrees and as chair of his department at New York City College of Technology, struggling with addiction for years and how having a front row seat to seeing the planes hit the World Trade Center on 9/11 helped cement his sobriety, learning from your...
141: David Brier
August 01, 2018 11:27 - 1 hour - 68.7 MBThis week on the Creative South Podcast, I’m talking with designer and author of “Brand Intervention,” David Brier. David and I chat about studying under Ed Benguiat and working for Herb Lubalin and the level of crafter he learned from them, how he defines brand and how he simplifies the concept of brand, helping clients take ownership of and tell their stories, and more. You can find out more about David on Twitter @davidbrier and be sure to check out the links in the show notes for more w...
140: Amber Vitoria
July 25, 2018 13:57 - 1 hour - 58.7 MBThis week on the Creative South Podcast, I’m talking illustrator Amber Vittoria. Amber and I chat about focusing her illustrations to celebrate the diversity of the female form, why she chooses to create art and illustrations that speak to issues women face, exploring new illustration styles, experimenting with painting, and more. You can find out more about Amber on Twitter @amber_vittoria and be sure to check out the links in the show notes for more ways to keep up with him. You can keep ...
139: Mitch Goldstein
July 18, 2018 18:10 - 1 hour - 55.8 MBThis week on the Creative South Podcast, I’m talking designer and educator Mitch Goldstein. We chat about being dialed into architecture early on in undergrad before being asked to take an extended break from college, how getting into RISD changed his life and lead him to where he is now, how teaching has helped him continue learning & expand his private practice, how the over use of design as problem solving is a self aggrandizing dialogue, and more. You can find out more about Mitch on Tw...
138: Gerren Lamson
July 11, 2018 14:38 - 1 hour - 55.7 MBThis week on the Creative South Podcast, I’m talking Chief Design Officer for Creative Market, Gerren Lamson. We chat about how Creative Market build community, how the market for digital assets is evolving, how Creative Market Pro works for both shops and consumers, and why they decided to enter this market, and more. You can find out more about Gerren on Twitter @gerrenlamson and be sure to check out the links in the show notes for more ways to keep up with him. You can keep up with the p...