The power of purpose in business, with Zuzana and Patrick

 How can we be authentic in business if we are not driven by our purpose? Impossible.  Having a purpose is like having the compass, that leads you in your life and  gives you amazing motivation to jump over the obstacles. 

 In this episode we go deeper to the core of authentic communication with some stories, examples and tips. 

It's time to uncover your  purpose.  Great exercise to try is the "Lifeline exercise".  It is a great way how to discover events in your life, that affected the way how you have developed as a human being. The pattern in this exercise definitely shaped your life purpose, which is significant for your professional life and business. Experiment with what makes you happy and energetic. Observe your reactions to activities you are doing in your life. 

 Don't be afraid to communicate your purpose in your brand communication. This is where you come as a different and unique hero, who learned from experienced and can help others with overcoming their pains. 

 For more content that will help you to get recognised for your genuine contribution in your business connect with us on Instagram, or simply DM us about any question you might have.