Authentic Branding - Why bother?

 Time to celebrate our very first episode! RAW, PURE and HONEST. We promise you that. 

We decided to bring a more playful air to the discussion about how important values and ethics in business communication are.  Why? Simply put, because we are doing business with people, we are engaging with our customers, and we want to grow our networks with like-minded people. So maybe you are not surprised now, that people do not engage with brands as much with people, who are inspiring, who are bringing value to our world and are leading us to a better future.   

But you still are the owner of your own, irreplaceable brand. Authentic one - YOU. 

 In this episode we discuss what authentic branding is and why you should bother. We provide you some tips to communicate in more authentic way with your audience and support it with some funny stories from our own experience with working with clients or from our personal lives. 

For getting to know our mission better visit the  www.spotlightsplatform.com and follow us on social media (@spotlightsplatform)to stay updated and uplifted or when you need to hear that you are perfectly beautiful as you already are. 

Zuzana and Patrick