Fakery Free Deep Talks artwork

Fakery Free Deep Talks

2 episodes - English - Latest episode: over 3 years ago -

Do you have a cool product or service that has an added dimension, setting you aside from the competition? Get recognised for the true contribution you are making and for how you participate in making the world more sustainable. You deserve to be heard and seen.The world is filled by many loud people, spreading their even louder messages with their shiny brands.Are they saying truly what is said to be? How can we be sure what is true and what is not?The Fakery Free -Deep talks brings practical insights and bullshit free interviews from the real people behind their brands, so you can build long-lasting relationships with your audience, by combining your raw personal story with your business. Get deep with Zuzana and Patrick, founders of Spotlights Platform, ambassadors for authentic communication and branding.Remember, it's all about people. And the trust is the key.

Marketing Business authentic branding entrepreneur storytelling networking communication interviews strategies talks
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Episodes

The power of purpose in business, with Zuzana and Patrick

December 18, 2020 13:00 - 17 minutes - 11.8 MB

 How can we be authentic in business if we are not driven by our purpose? Impossible.  Having a purpose is like having the compass, that leads you in your life and  gives you amazing motivation to jump over the obstacles.   In this episode we go deeper to the core of authentic communication with some stories, examples and tips.  It's time to uncover your  purpose.  Great exercise to try is the "Lifeline exercise".  It is a great way how to discover events in your life, that affected the wa...

Authentic Branding - Why bother?

December 11, 2020 08:00 - 18 minutes - 12.8 MB

 Time to celebrate our very first episode! RAW, PURE and HONEST. We promise you that.  We decided to bring a more playful air to the discussion about how important values and ethics in business communication are.  Why? Simply put, because we are doing business with people, we are engaging with our customers, and we want to grow our networks with like-minded people. So maybe you are not surprised now, that people do not engage with brands as much with people, who are inspiring, who are bring...