Exit Intent by Growthbuster
11 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 2 ratingsExit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.
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Episodes
The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)
April 09, 2021 17:47 - 38 minutes - 35.1 MBShow Links Check out Growthbuster Check out Konnect Follow Vasa Martinez on LinkedIn Follow Sabina Gault on LinkedIn Employee surveys Sabina spoke about: Office Vibe Key Takeaways: 12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they'r...
Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma
March 26, 2021 17:09 - 38 minutes - 35.2 MBQuote of the Show: "We like to say about websites that people don't shop there, it's just where they check out." • Follow growthbuster on Instagram • Follow growthbuster on LinkedIn • Visit the growthbuster blog • Connect with Kelsey on LinkedIn • Visit getpaloma.com
How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)
March 18, 2021 20:15 - 32 minutes - 29.5 MB• Follow growthbuster on Instagram • Follow growthbuster on LinkedIn • Follow Foodie Fit on Instagram • Visit foodiefit.com • Visit the growthbuster blog
Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands
March 12, 2021 00:29 - 30 minutes - 28.4 MBOliver shares his past experience (reality TV, Brandable) along with his current projects (GO Ventures, Mate Fertility). We talk about storytelling, influencer-led brands, Walmart Strategy, and more! Follow growthbuster: LinkedIn Instagram
GO Ventures and Mate Fertility Co-Founder Oliver Bogner on Storytelling and Social Proof
March 12, 2021 00:29 - 30 minutes - 28.4 MBGO Ventures and Mate Fertility Co-Founder Oliver Bogner joins us to talk about storytelling, social proof, and how he thinks a Michelle Obama beauty brand would crush it.
Digital Channel Strategy from an Amazon Marketer's Perspective
March 05, 2021 20:58 - 29 minutes - 27.2 MBOn this episode of Exit Intent, Vasa interviews Jed Rawson of Pirawna. Jed is the CEO of an Amazon first agency. Vasa is the CEO of a dotcom first agency. This is going to be interesting...
Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)
March 05, 2021 20:58 - 29 minutes - 27.2 MBWhere you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second.
Preparing for iOS14 w/ Post-Purchase Surveys
February 26, 2021 07:00 - 29 minutes - 27.2 MBOn this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe. What are some of the common pitfalls when using Enquire? (4:59) What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57) The four pillars. (13:12) Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10) Ideal tech stack? You can only name five. (23:28) What'...
Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)
February 26, 2021 07:00 - 29 minutes - 27.2 MBExit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs If you're looking for the cliff notes, here are some actionable that you can take away with you today. The four pillars of post-purchase surveys are: Attribution Conversion Rate Optimization (CRO) e.g., how was your experience? Personalization Customer research. In order to improve response rate, you'll want to: Remove any pop-ups on your order confirmation page Load time is key....
The SMS Commerce Revolution is Here to Stay (10 Mins)
December 08, 2020 21:32 - 9 minutes - 5.51 MBMany D2C companies are seeing up to 20% of their ecommerce revenue via SMS automations. Are consumers ready to fully submerge into text communications with their favorite brands? The answer is a definitive YES, but here are a few things to keep in mind before you send that text.
The SMS Commerce Revolution is Here to Stay (with Vasa Martinez)
December 08, 2020 21:32 - 9 minutes - 5.51 MBShow Links Check out Outer Aisle Check out Growthbuster Follow Vasa Martinez on LinkedIn Show Notes Key Takeaways 0:36 — A human channel The reason marketers are turning to text-based campaigns is because people like it — and it works. “It's a very human channel. People are beginning to be more open to shopping via text. People are certainly open to communicating via text. I think it's a big homage to Dirty Lemon who began this years ago, in I think 2016, with their automati...