Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

Exit Intent by Growthbuster

English - February 26, 2021 07:00 - 29 minutes - 27.2 MB - ★★★★★ - 2 ratings
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Previous Episode: The SMS Commerce Revolution is Here to Stay (10 Mins)

Next Episode: Digital Channel Strategy from an Amazon Marketer's Perspective

Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs

If you're looking for the cliff notes, here are some actionable that you can take away with you today.

The four pillars of post-purchase surveys are:

AttributionConversion Rate Optimization (CRO) e.g., how was your experience?PersonalizationCustomer research.

In order to improve response rate, you'll want to:Remove any pop-ups on your order confirmation pageLoad time is key. remove any excess scripts that aren't a higher priority than the data you're seeking. Make it fun!Request an audit from Matt and his team.