Preparing for iOS14 w/ Post-Purchase Surveys
Exit Intent by Growthbuster
English - February 26, 2021 07:00 - 29 minutes - 27.2 MB - ★★★★★ - 2 ratingsMarketing Business Technology digital marketing ecommerce retail consumer packaged goods cpg commerce shopify sms email marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe.
What are some of the common pitfalls when using Enquire? (4:59)
What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57)
The four pillars. (13:12)
Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10)
Ideal tech stack? You can only name five. (23:28)
What's the difference between zero-party and first-party data? (25:28)
Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs
If you're looking for the cliff notes, here are some actionable that you can take away with you today.
The four pillars of post-purchase surveys are:
Attribution
Conversion Rate Optimization (CRO) e.g., how was your experience?
Personalization
Customer research.
In order to improve response rate, you'll want to:
Remove any pop-ups on your order confirmation page
Load time is key. remove any excess scripts that aren't a higher priority than the data you're seeking.
Make it fun!
Request an audit from Matt and his team.