Bridging the Gap of Retail Physical & Online Customer Experience (Gillen Group)

Carrie Chitsey Wells is joined by retail thought leader, Chris Gillen from the Gillen Group. He is known for being an innovative retail executive with previous roles at Toys R Us, Home Depot and Target. Listen to them talk about retail disruption and what executives are losing sleep around. It's NOT just "Amazon", brick and mortar is losing business to the online retailers that pop up daily. What should retailers that have a product online that requires a "consultative buying process", be thinking about when it comes to innovative video chat technology. How can you provide an "effortless" buying and customer process? Learn how retailers can bridge the gap to increase revenue and provide the "expected" consumer experience with a hybrid approach to customer experience. Should we not be using the word "omni-channel"?