021: Save Money When Shopping for Better-for-you Foods: Introducing the Merryfield App featuring Joe Dickson

Essential Ingredients Podcast

English - February 08, 2022 14:00 - 27 minutes - 22.2 MB - ★★★★★ - 127 ratings
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Previous Episode: 020: Three Ways to be a More Effective Communicator with Tom Geary

Next Episode: 022: What Does “Natural” Really Mean? with Genius Juice founder, Alex Bayer

“If we do our jobs right, at the end of the day, we can play a big role in transforming the grocery store or accelerating the transformation that's underway to make grocery retail in general, a healthier, cleaner, better for you space. Let's ignite that transformation and keep it going.” -Joe Dickson

Episode Description:

While we want to be as healthy as we can be, the cost of better-for-you products is higher than the mainstream. But what if we can get a big cashback from choosing better-for-you products? Now, that’s something! But is it possible? Can we really get rewarded for rewarding ourselves with healthier, cleaner alternatives?

Merryfield is a rewards app that makes that dream come true! The app offers 5% cashback when you buy from better-for-you brands anywhere, whether online or from your favorite grocery store. From food products, household essentials, and personal care, Merryfield has got you covered! Their latest addition is also something to be delighted with- pet needs! You can redeem your reward points right in the app for free gift cards you can use at Whole Foods, Target, Amazon, Walmart, Sephora, Starbucks, Panera, and more!

Learn more about this life-changing app as Justine sits with Merryfield co-founder, Joe Dickson. Justine and Joe answer controversial questions about the standards of better-for-you products, the problem with misleading labels, creating deeper connections between brands and consumers, and offer business advice for aspiring entrepreneurs. But, transforming the food industry requires more than rewarding consumers to make better choices. Tune in and discover what we can do to ignite the transformation on a larger scale.

Connect with Joe:

Joe Dickson is Co-Founder and Head of Standards & Policy at Merryfield, a rewards app exclusively for better-for-you brands that meet high standards. A leading advocate for natural and organic products as well as organic agriculture and integrity in food labeling for the past two decades, Joe is an expert on clean labels. Before joining Merryfield, Joe spent more than fifteen years at Whole Foods Market, most recently as Director of Quality Standards, where he led the team responsible for developing and maintaining standards for the products sold in its stores as well as developing and maintaining the company’s status as the first national certified organic retailer. His work was integral to the launch of many company standards programs, such as the Premium Body Care standard for personal care products, Eco-Scale standards for cleaning products, strict requirements for organic personal care products, the company’s industry-leading standards for egg production, and the company’s GMO Labeling Policy. Joe has also served as a board member of The Non-GMO Project, the USDA National Organic Standards Board, the Texas Department of Agriculture Organic Industry Advisory Board, and The Organic Center. A graduate of Vassar College, Joe spent many years raising goats and chickens on a small family ranch in Texas before recently relocating to the mountains of Southern Vermont.

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