022: What Does “Natural” Really Mean? with Genius Juice founder, Alex Bayer

Essential Ingredients Podcast

English - February 15, 2022 14:00 - 27 minutes - 21.9 MB - ★★★★★ - 127 ratings
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Previous Episode: 021: Save Money When Shopping for Better-for-you Foods: Introducing the Merryfield App featuring Joe Dickson

Next Episode: 023: Climate-Smart Eating is the Newest Food Trend! with Eve Turow-Paul

“Just because it's the easy way does not make it the right way.” -Alex Bayer

Episode Description:

The recent surge of big-name food companies touting their products as “natural” has consumers everywhere asking, what exactly is natural food? The Food and Drug Administration does not set stringent guidelines for the use of the term “natural”, leaving it up to individual companies to decide what makes a product natural. This results in manufacturers adding chemicals onto the list of ingredients so long as they are categorized as “natural.”

Genius Juice founder, Alex Bayer has long been baffled by the lack of genuine natural ingredients in beverages. So he made his own… Later, he discovered the irresistible coconut smoothie from his vegan friend, made from only 2 ingredients- coconut water and coconut meat. And he thought that this is too good to not be shared with other people! So the birth of Genius Juice. To date, there are 5 yummy flavors that help support brain function, promote gut health, and provide no-crash energy. Genius Juice is certified natural by the USDA, Vegan.org, and Kosher.

This week, Justine and Alex discuss what “natural” really means and how to create a product that stays true to its name. Alex also shares lessons and business tips to help listeners find their entrepreneurial drive, overcome failures, develop partnerships and turn a profit- even in the early stages of your business!

Success is a journey, not a destination. You are born with the drive for success; it’s just waiting to be nurtured and developed.

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Alex Bayer, founder of Genius Juice, first discovered the coconut smoothie through a friend, who was a vegan chef. She was raving about a new creation using 'the whole coconut and nothing but the coconut.'

Alex decided to go back home and chop open a coconut (quite a dangerous task!). He then poured the coconut water into a blender, and scraped the coconut meat out as well.

He blended the two ingredients together. The taste and texture was like nothing he’d ever experienced.

The first words out of his mouth were, "This is GENIUS!"

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