020: Three Ways to be a More Effective Communicator with Tom Geary
Essential Ingredients Podcast
English - February 01, 2022 14:00 - 21 minutes - 17.1 MB - ★★★★★ - 127 ratingsNutrition Health & Fitness Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Branding takes a long time and communications are hard. So give people a reason to be able to differentiate your message from everybody else's and you're going to have a lot more success standing up.” -Tom Geary
Episode Description:
The first step in making a change is communicating it. When the meaning of your message is received in a way that evokes action, that’s when you start making an impact. This applies to anything in life, including your business.
In this episode, Justine sits with Tom Geary, Founder and Creative Director at School of Thought to talk about what effective communication really means in business. Tom also shares how to handle differing opinions, how humor influences your message, the way your message is received by your audience, and why effective communication may, at times, mean “less talk”. Tune in for more tips on effective communication and business building!
Connect with Tom:
Tom Geary is the Founder and Creative Director at School of Thought, a fresh and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a thought leader on topics related to the world of branding, strategy, media, and content creation. He has positioned his agency as a leader in sustainability and social responsibility- creating high-impact campaigns for brands including Cisco WebEx, eBay, Bing, and Red Bull.
Tom Geary's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. His light-hearted and humorous approach to some of the biggest issues impacting the industry and world today makes him a perfect guest on podcasts with audiences interested in creative innovations, industry insights, and branding strategy advice.
Connect with Justine:
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Episode Highlights:
01:17 School of Thought
05:50 Entrepreneurship Requires a Leap of Faith
08:29 Everyone Loves Funny!
11:39 Don’t Just Talk, Show
14:34 3 Ways to be Effective at Communication
17:58 Don’t Do Try Everything