We don't eat just to eat. There's a lot of emotion that goes into food.”  

 -Lisa Dorfman

 

Episode Description: 

Chi or Qi from Chinese principle pertains to the purest form of vital energy force that is needed for life. Chi has been a central part of Chinese medicine, which later became a popular concept around the world. Eventually, it was adapted into many cultures because of its role in health and longevity. What if we can tap into the power of Chi energy in the form of food? 

 

Living in a very exhausting world, many people find themselves lacking the energy to do what they have to do. Our body requires clean, nutritious, and easy-to-digest food to perform well. From this need, a powerful energy snack was born- Chi Energy Bites. Award-winning sports and performance nutritionist Lisa Dorfman, also known as “the Running Nutritionist,” created Chi Energy Bites, a “super snack” that fuels an active lifestyle. Chi Energy Bites revolves around four pillars- to Empower, Sustain, Replenish, and Nourish. Chi Energy Bites are organic, sugar-free, allergen-free, and gluten-free so you can fulfill your cravings without the guilt. This snack-on-the-run not only provides energy and nutrition, but the company also gives back to the community by supporting non-profit organizations that share the same goals.  

 

Learn more about Chi Energy Bites and its mission as Justine and Lisa discuss what it takes to build a purpose-driven business and develop a product that’s both healthy AND tasty!  As an expert who holds many titles and qualifications, Lisa also shares her secret to presenting a product in a professional way. 

 

Connect with Lisa: 

Lisa Dorfman is an award-winning, Miami-based nutrition expert who helps people reach their optimal level of health. Lisa has built a global integrative culinary sports nutrition and performance practice, along with a corporate consulting business. She has worked with Olympic athletes, Fortune 500 executives, movie actors & actresses, politicians, and prestigious luxury resorts such as Sandals and the Ritz Carlton Hotel Company. Lisa designs, writes, and speaks about delicious dishes, menus, and diets and travels worldwide. From launching programs to training staff and providing private classes, Lisa works with clients to solve their culinary challenges- sharing the “gospel” of good food, fresh tastes, and plant-forward cuisine. Her passion for healthy living is contagious.

 

She has taken her expertise to the Olympics, serving as the US Sailing Team Nutritionist for the Beijing Games. Lisa is the Nutrition Expert for Zumba® Plate program and consults for Sony Entertainment Latin America's corporate wellness program. As an accomplished author of eight books, dozens of textbook chapters & magazine columns, Lisa translates the complex science of nutrition into bite-sized, easy-to-digest information for the public and the press. 

 

Lisa is a competitive runner and triathlete who has competed in more than 35 marathons (PR 2:52:32), Ironman USA Lake Placid, and hundreds of running and multisport races. In 2004, she competed for the United States on Team USA at the World Long Distance Duathlon Championships. Lisa is a mom of three children and has been married to her husband, Bob, for over three decades. She and her family and rescue dog, Cookie, have lived in Miami since 1980.

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Episode Highlights:

00:52 The Running Nutritionist

04:41 What it Takes to Develop a Product

07:47 Present Your Product Professionally

11:15 Join the Chi Movement

16:45 Food, Emotion, and Psychology 

20:00 Start with Passion

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