007: How SHIELD Changed the Way We Produce Content On LinkedIn, With Head of Partnerships Juan Pablo

How do you keep track of all your posts on LinkedIn?

Co-founders Andreas Jonsson and Alexander Brandi kept asking themselves that question: How can we create messages that resonate better with our professional audience? 

After providing consultancy services to large corporations in Denmark, they could not wrap their heads around why there were no tools to measure the impact of content creation on LinkedIn. 

They repeatedly brought this question to their large enterprise-clients and decided to combine their technical and strategic expertise, along with Juan Pablo's skillsets as a communicator to grow SHIELD Intelligence to what it is today. The trio had already spent considerable time in the workforce in prior businesses which allowed for each of them to gain valuable real-world experiences. Their experience was crucial to the early success and expansion of SHIELD.

The Denmark-based company is on a mission to help LinkedIn users to grow their brands faster through quality content that matters by using their leading analytics platform. Since the company's start, it has processed more than 200 million views across 300,000 LinkedIn posts from thousands of users, with a total of over 250 billion data points across our user base and their LinkedIn activity. This allows users to identify past performances and optimise or replicate it in the future.

Some notable clients who have used their visually-dynamic dashboard include Boston Consulting Group, Capco, and influencers like Justin Welsh, Shay Rowbottom, and some of LinkedIn's Top Voices. 

"Listening to your customers", says Juan Pablo is crucial to building an evolving product at SHIELD around the needs of their customers. 

"Keeping ego at bay...the company comes first."

"Straight-forward and honest channels of communication." 

"[Dividing] tasks into different areas of expertise"

Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast

Listen to these key takeaways: 

- The 4 Types of Businesses Today and how to Think about them

- Your Ego and its Relevance to a Start-Up, Business, or Team

- How to Hire People With Deep Expertise of their Craft

- Building Company Culture

- Top Two Mistakes on LinkedIn Posts

- Connections and how your posts are exposed to your network 

- Allowing content to "breathe" and "mature" versus over-posting

- Hashtags, featured posts, and strategic content-generation

- How to test and get feedback on content on LinkedIn