005: How Joselyn Vargas Used TikTok To Build a Family-Friendly Personal Brand and Grab Attention on Pinterest
Entrepreneurs Tribe Podcast
English - December 02, 2019 17:00 - 36 minutes - 50.8 MB - ★★★★★ - 11 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It only took 8 months for Joselyn Vargas, mom of 5, to grow from 66 to 114,000 followers on TikTok, with nothing more than her mobile phone, creativity and persistence.
She started her journey wanting to be a Youtuber but it didn't work out and even uninstalled TikTok but decided to try the app again. This time, after believing in herself and posting for a month daily, one of her videos rapidly became viral with over 3 million views and 1.1 million duets.
Today, Joselyn has been featured by Gary Vaynerchuk, accumulated over 2.5 Million likes on TikTok and produced over 1220 videos. "Fun" is her motto, she says, as she continues to grow her brand through clean, family-friendly content on various platforms.
In this interview, learn about the early days of her creative process, the power of community and connection, and how she used her TikTok brand to grow a second community of 126,000 monthly active users on Pinterest, doubling her total exposure. She explains how to make great content on TikTok and how brands can use influencer marketing to present themselves more authentically to a young audience.
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