Publishing a book in your industry is a great way of building credibility and expanding your business reach. Although there might not be money in the book sales, however, the true value of the book is that it will position you as an authority in your business niche, leading to increased sales of services or products. As a small business marketing technique, writing a book that’s relevant to your niche will go a long way in spurring your small business's growth. In today’s podcast, Vince Warnock from Chasing the Insights and Stephen Halasnik from Financing Solutions discuss opening doors and profit for your business by being an author.