Measurable Marketing: The Key To Business Growth with Howard Wolpoff

Irrespective of the size of your company, marketing and promotion are ultimately important in driving its growth. However, not every marketing effort will affect your small business's bottom line. Therefore,  to have a successful marketing campaign, you must factor in measurable marketing by following the SMART methodology. In today’s podcast, Howard Wolpoff from Profit Master Business Solutions and Stephen Halasnik from Financing Solutions discuss ‘measurable marketing: the key to business growth.’