The advent of digital technology has intensified competition in the business world today. And as a small business owner that wants to stand out from the crowd, you must go the extra mile to project your business to the public domain and gain the trust of your customers. However, to do this successfully, you should invest in creating a strong and trusting brand. When you develop the right brand for your small business, you can influence how people perceive your company. In today's podcast, Scott Baradell from Idea Grove and Stephen Halasnik from Financing Solutions discuss 'the value of small businesses building a trusting'.