Engage Video Marketing Podcast

EWS020: The 7 Basic Plots and Your Business Story (Part 2)

Today’s episode is part 2 of a two part series continuing on from last week's Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004) and I'm tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Last week we looked at the first 3 plots - Overcoming the Monster, Rags to Riches and The Quest. Today we'll cover the remaining 4 plots. Now,...

EWS019: The 7 Basic Plots and Your Business (Part 1)

Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible for any storyteller ever to break away from them”. Today’s episode is part 1 of a two part series which will be continued to next week and Episode 20. Over the next two episodes we’re going to unpack these 7 Basic Plots that Booker wrote about, and importantly I’ll be t...

EWS018: LinkedIn and the Power of Professional Storytelling

Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference. Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke. She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller.   In this episode Using your LinkedIn profile to tell your story The 3 narratives in your business tha...

EWS017: Baked Beans & Story: A Story Marketing Case Study

Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand. And in this episode, this is the story of Geoff. Nobody knew where young Geoffrey’s obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life. Geoff’s story is a beautifully crafted and executed brand story, rel...

EWS016: Communicating a Brand's Story through Video

In today's episode, I talk with my guest on how he approaches storytelling and video for his clients.  He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral. Ryan is an award winning corporate filmmaker and has worked with brands like Disney, Jeep, Square and the University of Michigan. His production studio, ‘Tell',  works with brands to define their story and communicate it effectively and authentically through video. More recently he’s also...

EWS015: Building a Blog and a Business through Story

EWS014: How Professional Service Firms can Differentiate with Story

In today's episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. He is Tyson Cobb. He’s the go-to guy for professional service firm marketing as well as the host of the Marketing Crunch Podcast…   [ctt title=" Consumers ...

EWS013: The Story Cycle Process & Business of Story

In today's episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously focused on story marketing for the past 10 or so years. Park Howell is the founder of the Business of Story, and through his 10-step Story Cycle system he helps business leaders and communicators achieve epic growth for their enterprise and their people. ...

EWS012: Story Structure and the Changing Face of Television

Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you ever get nostalgic about the way TV used to be? I grew up with the sitcoms and soap operas from the 80’s and 90’s where we'd settle down at a specific time, on a specific day, on a specific channel to watch our favourite TV show with the rest...

EWS011: The Hero's Journey Made Simple

Today is a solo show, and I’m going to breakdown a popular story structure that has been mentioned numerous times by the Engage With Story guests -Joseph Campbell’s, Hero’s Journey. The Hero’s Journey is a pattern of narrative identified by American scholar Joseph Campbell back in the 50’s through his book, The Hero With A Thousand Faces.  In it, he deconstructs the theory which describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great d...

EWS010: Understanding Story to Build a Tribe

In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat with Gideon Shalwick. Gideon is somewhat of a serial entrepreneur, however if you’ve heard of Gideon before you likely see him as the online video guy. He’s built a huge community of fans around his passion for video marketing with over 40K subscribers on YouTube an...

EWS009: Storytelling to Guide the Heart But Move the Mind

In this episode, I interview a man behind my inspiration from many years ago. Today, we unpack story with Patrick Moreau, a man who is literally obsessed with story. A man I have so much respect for. He is an Emmy-award winner and filmmaker with a deep understanding of story. Patrick shares what story means to him as he takes us on his storytelling journey and his discovery of the power of story in communicating and connecting. He believes that we must guide the heart but move the mind, ...

EWS008: The Story's in my Bathroom (and what we can learn from them)

The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can teach us a lesson or two when it comes to brand storytelling in marketing. Each of these stories belong to 3 different products – a body wash, toilet paper and a shampoo. Yet each of these products are clearly placing great emphasis on st...

EWS007: How to Use Story to Grow Your Influence Online

The really interesting thing about storytelling on online story platforms such as Instagram and Snapchat lies in the real and authentic human connection that these platforms thrive on. The challenge though in business is to learn how to embrace the art of storytelling in a natural and authentic way to make these stories a part of our daily brand outreach and in doing so build real influence online and in your target market. Today I’m chatting to Daniel Knowlton from KPS Digital Marketing. ...

EWS006: Defining Corporate Culture Through Story

Stories told internally and externally, both perceived and authentic, are the groundwork for strong and appealing company culture and are a powerful tool to communicate this. Today’s guest is a professional writer and researcher with a Master’s degree in Folklore and a love and intense interest in the personal narrative. Lori Lee helps people understand story and the impact it has on their lives – personally and professionally. Lori is a fellow podcaster of Love Your Story - a podcast th...

EWS005: The Art of Storytelling from the Stage

Episode 5 of Engage With Story explores the power of storytelling from the stage - it’s ability to engage a room full of people on a deeper and more connected level regardless of the subject matter. This is something that really intrigues me and so today’s guest is a master at the craft of storytelling from the stage Simone de Haas from The Speaker's Director.

EWS004: 5 Tips to Uncover Your Brand's Story

So, what is a brand's story and how can you uncover yours?  In this solo show, your Engage With Story host Ben Amos unpacks how they approach uncovering a brand's story in his video strategy agency. Breaking things down into the top 5 tips for approaching a brand story, you'll learn of the importance of brand storytelling and some simple ways to consider where the story lies in your brand or business.

EWS003: How to Use Story to Design Your Brand with Philip VanDusen

Welcome to episode 3 of Engage With Story… Today’s guest is all about Brand Design as I bring to you Philip VanDusen of Verhaal Brand Design. In this episode we explore the importance of a consistent story across your brand touch points, we unpack some examples of global brands who really are leading the way with designing their brand story, we have a bit of a chin wag about the future of brand experiences with cool stuff like VR, and heaps more.

EWS002: The Power of Story to Write Better Blogs

I’m excited today to welcome my very first guest to Engage With Story and it is Caroline McCullough aka Cas McCullough, an award winning content marketer, author, podcaster and now startup founder of Writally - an awesome resource which provides customised writing prompts known as recipes to help you structure your content writing and blogging.  In this interview, Cas shares with us Why telling good stories is so damn important in the first place. Why you shouldn’t be afraid of telling sto...

EWS001: The Power of Story (An Introduction to Engage With Story)

So, what is it about stories that are so powerful? How do stories connect with us on a different level? And what can we learn from this in order to more effectively engage our audiences in business? There is a science behind good storytelling. It is a skill that can be studied, learnt and applied to achieve an outcome. Those that can master storytelling to move people to take action are winning hands down. And it’s this power of engaging storytelling that truly fascinates me.  Welcome to t...