Engage Video Marketing Podcast
320 episodes - English - Latest episode: 5 days ago - ★★★★★ - 32 ratingsThe Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Episodes
Designing Your First Video Course with Ben Amos
June 21, 2021 18:00 - 52 minutes - 72.5 MBIn this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses. In this episode we cover: 3 Aspects to a Successful Video Course: Audience Who are you helping? Understanding your audience needs and style Content Designing your content The power of a framework The Post-it Note Method Methods for producing your video course Live webinar series Voice over and slides DIY video production Professional video prod...
Rising Up as a Digital CEO with James Wedmore
June 14, 2021 01:00 - 49 minutes - 67.4 MBIn this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching. → Join the free training The Rise of the Digital CEO starting this Thursday 17th June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through...
The YouTube Formula with Derral Eves
June 10, 2021 02:45 - 44 minutes - 60.9 MBMastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen...
The Foundations of Your Video Strategy
June 02, 2021 01:18 - 25 minutes - 35.1 MBIn this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?” As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm.
Celebrating 200 Episodes with YOU!
May 24, 2021 18:00 - 23 minutes - 32.3 MBThis is episode 200 of the Engage Video Marketing Podcast and it’s all about celebrating 200 episodes with you! In this episode we cover: A reflection on some of the highlights of the last 200 episodes for me Messages and audio recording from the listeners and past guests to the podcast.
The Importance of Your Email List (and how to start one)
May 18, 2021 00:29 - 16 minutes - 22.1 MBIn today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list. In this episode we cover: The importance of building an email list of the right leads for your business. How to set up your email list to make customers buy your stuff.
The Impact of iOS14.5 on Your Video Marketing with Andrew Hubbard
May 10, 2021 18:00 - 54 minutes - 74.9 MBIn today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency). Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help ...
How to Produce Funny Sales Videos with Joseph Wilkins
May 04, 2021 23:30 - 46 minutes - 63.6 MBI’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it. My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and...
How to Use Video to Create a Top Ranked Podcast with Luis Ryan Diaz
April 27, 2021 04:00 - 43 minutes - 60.4 MBLet’s talk about podcasting and the power of long form audio… Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast? Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast? We’ll find out in today’s show. Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination, helps coaches, consu...
Becoming the Optimized CEO in Your Business with Rick Mulready
April 19, 2021 23:15 - 45 minutes - 63 MBWhether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have? It’s not an easy question… but it is one that we’ll be addressing in today’s episode. Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex...
Mastering Measurement Marketing with Mercer
April 13, 2021 21:00 - 52 minutes - 72 MBHow are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by? The fact is that understanding the data, and setting things up to effectively measure and interpret that...
How Socratic Questioning Leads Marketing
April 06, 2021 00:29 - 11 minutes - 15.7 MBIn this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.
The Evolution of Video in Modern Business with Tyler Lessard
March 29, 2021 22:24 - 39 minutes - 54 MBThe role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients. Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard. Tyler is VP Marketing...
The Value of Video Strategy with Fiorella Cunha
March 16, 2021 04:31 - 33 minutes - 46 MBWhat value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada. Fiorella Cunha is Co-found...
The Pivot to Strategy with Joshua King
March 09, 2021 00:29 - 49 minutes - 68.1 MBAs video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction! The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome. My guest today is a video produc...
Death to the Corporate Video with Guy Bauer
March 01, 2021 18:00 - 38 minutes - 53.5 MBIn this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. G...
Video Strategy 101 (Part 7) Production
February 22, 2021 22:30 - 15 minutes - 21.9 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy which is… production. The final element to consider as part of an effective online video strategy is the actual production of the content. As a video producer, it may surprise you to hear me say that this really should be the last thing to consider when defining how onli...
Video Strategy 101 (Part 6) Metrics
February 19, 2021 18:00 - 14 minutes - 19.5 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy which is… metrics. The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing becomes evident. As opposed to traditional (offline) marketing, online marketing provides access to m...
Video Strategy 101 (Part 5) Optimisation
February 16, 2021 00:45 - 12 minutes - 20.3 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy which is… optimisation. Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video content being uploaded to YouTube alone every 60 seconds, being found is often the hardest part to buil...
Video Strategy 101 (Part 4) Distribution
February 12, 2021 00:47 - 14 minutes - 34.1 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy which is… distribution. Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter of deciding which platforms to host your videos on, or where to embed them on a website. To develop ...
Video Strategy 101 (Part 3) Content
February 09, 2021 01:58 - 10 minutes - 24.3 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy which is… content. This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strategy first perspective you’ll have a greater understanding of not only what to make the videos about ...
Video Strategy 101: Goals
February 04, 2021 23:30 - 12 minutes - 27.9 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’. Support this podcast
Video Strategy 101 (Part 2) Goals
February 04, 2021 23:30 - 12 minutes - 27.9 MBIn this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.
Video Strategy 101 (Part 1) Audience
February 02, 2021 04:16 - 15 minutes - 21.3 MBLet’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your clients. The first element is ‘Audience’, and it’s all about really understanding who it is that ...
Video Strategy 101: Audience
February 02, 2021 04:16 - 15 minutes - 21.3 MBLet’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your clients. The first element is ‘Audience’, and it’s all about really understanding who it is that you...
How to Optimize Video Creative for Facebook
January 28, 2021 02:36 - 18 minutes - 43.1 MBIn this episode of the podcast, I’m going to share more about how to optimize your creative approach when producing (or repurposing) native video for that juggernaut of social media video platforms… Facebook.
Clubhouse for Video Marketers
January 18, 2021 18:00 - 11 minutes - 16.3 MBIn this episode of the podcast, we’ll kick off 2021 exploring a conversation based audio only social app called Clubhouse and how video marketers can leverage this brand new app.
[Best Of 2020] What Makes a Video Go Viral with Matt Johnston
January 11, 2021 18:00 - 39 minutes - 54.6 MBIn this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral vid...
[Best Of 2020] The Truth about Video Attribution with Phil Nottingham
January 04, 2021 18:00 - 43 minutes - 59.4 MBIn this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands incl...
[Best Of 2020] Storybrand and Video Marketing with Dr JJ Peterson
December 28, 2020 18:00 - 48 minutes - 66.5 MBIn this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industr...
The Number One Trait for Good Video Marketers (and how to get better at it) with Ben Amos
December 21, 2020 18:00 - 9 minutes - 13 MBIn this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful. The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised. Listen now to find out more.
Building Passive Income Through Your Video Strategy with Jessica Stansberry
December 14, 2020 18:00 - 40 minutes - 55.3 MBIn this episode we’re going to be exploring the idea of monetising your video strategy, diversifying your income and what it looks like to build passive income streams off the back of your video content. My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode. Jessica Stansberry helps passionate ladies create and grow rockin' online businesses that make money while they sleep so they can work a little less and...
How to Create a Lead Generation Machine for Your Business with Tim Jarvis
December 07, 2020 18:00 - 54 minutes - 74.2 MBIn this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you. My guest today is Tim Jarvis from UK based Film & Content. Tim has 15 years of experience working within the world of video marketing - both on the production and marketing side of the industry. Back in 2010, after heading-up the digita...
How To Start a Personal Brand From Scratch Using DIY Video with Amanda Horvath
December 01, 2020 18:00 - 41 minutes - 56.5 MBIn this episode of the Engage Video Marketing Podcast, we’ll explore the idea of a personal brand, the role that video plays, and how you can get started the right way with whatever video tools you already have. Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without breaking the bank or taking up tons of their time. She's worked with top influencers and business owners to help them establish their personal bra...
How to Repurpose Video to Grow Your Reach Faster with Trena Little
November 23, 2020 18:00 - 38 minutes - 53.1 MBIn this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster. As a Youtube strategist, Trena, who has a Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business, by driving more leads with...
The Power of Compound Marketing with Dan Norris
November 17, 2020 04:34 - 47 minutes - 65.9 MBIn this episode of the Engage Video Marketing Podcast we’ll dive deep to find out what Compound Marketing is all about and how it can be effective as a marketing tool today. My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited s...
Why & How to Live Stream for Business with Daniel Glickman
November 09, 2020 18:00 - 38 minutes - 52.3 MBIn this episode of the podcast, I’m excited to welcome back Daniel Glickman as he talks about the why and how when it comes to live stream video for business. Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer. In this episode we cover: A short intro to Daniel and what he does. Why businesses should use live streaming. The types of live streams for work in business. What platforms should businesses stream to. His thoughts on multi-streaming....
One Creator's Journey to YouTube Monetisation with Kevin Kolbe
November 03, 2020 01:45 - 53 minutes - 73 MBIn this episode of the podcast, I’m excited to be sharing with you the story of one video creators journey towards YouTube monetisation as we chat with the awesome Kevin Kolbe. For most of his adult life, Kevin has been in and around the digital media and marketing world. He started in radio, then got in TV working for stations affiliated with FOX, NBC, CBS, ABC, and The CW in Nashville, Charlotte, and Raleigh. After he left TV, he started his own video marketing business and has worked ...
The Power in One Video View with Ed Lawrence
October 27, 2020 00:45 - 46 minutes - 63.2 MBIn this episode of the podcast, I’m bringing in Ed Lawrence, founder of Business Film Booth. Ed believes that there is real value found in producing (with good planning and high production value) one video, destined for one person. Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade. He sets a goal in Jan 2019 to release 3 videos a week to his YouTube channel to teach people how to write, produce, present, promote and edit videos so he can he...
10 Ways to Use Personalised Video in Business with Ben Amos
October 20, 2020 03:45 - 18 minutes - 24.8 MBIn this episode of the podcast, I’m going to break down 10 highly effective ways to start using 1:1 video messaging in your business and encourage more audience engagement. I’m going to be providing you with, hopefully, the inspiration you need to get started using personalised video in your business.
Three Keys to YouTube Success with Justin Brown
October 12, 2020 18:00 - 47 minutes - 65.6 MBIn this episode of the podcast, I’m bringing back Justin Brown of Primal Video. Together, we’ll dive deep into the key things for a successful YouTube channel Justin is the Co-Founder of Primal Video, and along with his Brother Mike, they teach entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses. Justin has spent more than 20 years in video production and has worked on everything from Netflix-featured documentaries, to extreme spo...
YouTube Programming Strategy with Ben Amos
October 08, 2020 03:08 - 21 minutes - 28.9 MBIn this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth. We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.
Video and Paid Traffic with Ilana Wechsler
September 28, 2020 18:00 - 37 minutes - 50.9 MBIn this episode of the podcast, I am thrilled to bring on Ilana Wechsler of Green Arrow Digital. Together we’ll dive deep into getting paid traffic for video ads working for your business. Ilana Wechsler is the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic. Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she...
Showing Up On Camera with Confidence with Chris Schwager
September 22, 2020 07:03 - 44 minutes - 61.8 MBIn this episode of the podcast, I am excited to bring on Chris Schwager who helps his clients learn how to transfer the skill set that they master as business leaders in person into the world of on-camera confidence. Chris Schwager is an Inbound Video Marketing Specialist for Ridge Films and a frequent speaker at industry events. Since 2002, Chris has advised leading Corporate Organisations, Government & Small Businesses, to maximise their video marketing potential. He started as a video di...
Pivoting to Strategy as a Video Business with Doug Darling
September 14, 2020 18:00 - 43 minutes - 59.7 MBIn this episode of the podcast, I am welcoming back Doug Darling who was one of the very first students of the Online Video Strategy Blueprint program a couple of years ago. Together we’ll be exploring the shift that video production companies are feeling in our industry and how Doug has been showing up for his clients through the strange 2020 we’ve all experienced so far. He shares why just making great video is not enough, and why strategy is such an important pillar to focus on. You’d ne...
Free Training: The Rise of the Video Strategist is Here
September 12, 2020 03:56 - 3 minutes - 4.42 MBIn this special bonus episode I'm sharing a sneak peek into the first video from my new free training series available now (but for this week only). If you're a video producer ready to take the next step and position yourself as a video strategist... then this training is for you. Register for the free training now at https://www.onlinevideostrategyblueprint.com
The Importance of Starting with a Video Strategy with Elizabeth Pitcorn
September 08, 2020 08:08 - 30 minutes - 41.9 MBIn this episode of the podcast, I’ll be sharing with you my interview with Elizabeth Pitcorn owner of CI Marketing in New Zealand. We’ll dive deep into how Elizabeth has successfully begun integrating both a marketing agency approach alongside her video production skillset. How she’s been positioning the importance of video strategy for her clients and her journey building confidence as a video strategist. Elizabeth owns and manages C I Marketing. It is a marketing company based in Christch...
The Power of Advertainment with Dan Knowlton
August 31, 2020 18:00 - 37 minutes - 51.7 MBIn this episode of the podcast, I am welcoming back Dan Knowlton who was last on the show back in episode 7 of the podcast. Together we’ll dive deep into what ‘advertainment’ is and what it means for your video marketing strategy or for the work that you can potentially do with your clients. Dan is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Bos...
How to Design an Organic Video Strategy
August 25, 2020 06:35 - 56 minutes - 76.9 MBThis episode is an audio replay of my presentation at Social Media Marketing World 2020 in San Diego, California back in March 2020 where I talked about how to design your very own roadmap in your organic video strategy.
Attribution and Your Video Strategy
August 18, 2020 02:00 - 17 minutes - 23.6 MBIn this episode of the Engage Video Marketing podcast, we’ll dive deep into the different types of attribution modeling, how you can consider this idea when measuring the effectiveness of your videos and the important question of ‘what attribution model is right for you’.