Engage Video Marketing Podcast
317 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 32 ratingsThe Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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Episodes
What's What in Digital Marketing for 2024 with Mike Allton
March 05, 2024 22:00 - 45 minutes - 83.3 MBIn this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategie...
Are You Neglecting Your LinkedIn Company Page? with Michelle J Raymond
February 15, 2024 02:05 - 43 minutes - 79.8 MBSummary Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages...
[BEST OF 2023] How to Win Bigger Client Work in 2024 (Ep290 Replay)
January 09, 2024 20:00 - 46 minutes - 63.5 MBIn this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We als...
[BEST OF 2023] Short Form Video Hacks You Don't Want to Miss (Ep275 replay)
January 02, 2024 20:00 - 43 minutes - 60 MBHow would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels. Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling hi...
[BEST OF 2023] This LinkedIn Strategy Blew Listeners Away (Ep274 replay)
December 26, 2023 20:00 - 56 minutes - 77.9 MBHave you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time? You have got to listen to what Armando has to share today. Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences. Armando...
How to Plan Your Best Year Yet with Ben Amos
December 21, 2023 02:55 - 19 minutes - 26.7 MBIn this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting list...
Why we're starting a video podcast in 2024... should you? with Ben Amos
December 07, 2023 01:48 - 22 minutes - 30.2 MBIn this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishin...
Navigating Disruption and Branded Content with Christie Poulos
November 23, 2023 22:06 - 45 minutes - 61.9 MBIn this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We als...
How I Steer My Clients To Video Strategy with Ben Amos
November 09, 2023 03:09 - 14 minutes - 19.3 MBToday in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well. The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in th...
I'm Writing a Book! (Why, and How you can help...) with Ben Amos
November 01, 2023 07:00 - 11 minutes - 16.1 MBToday's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing. If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys. If you found this episode of va...
Marketing Without Money? Therese Tarlinton Reveals the Secret
October 23, 2023 20:00 - 43 minutes - 60.1 MBIn this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton. A little bit about Therese: When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow. Early in her career, she convinced Jeep, Sesa...
How I Use Speaking to Generate Leads as a Video Strategist with Ben Amos
October 16, 2023 20:00 - 27 minutes - 37.1 MBIn this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Ben Amos LinkedIn Ben Amos Instagram Ben Amos T...
Selling With Video without Being Salesy with Chris Bogue
October 10, 2023 02:04 - 59 minutes - 81.4 MBIn this episode of the Engage Video Marketing Podcast, I am joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this epi...
From Candy Makers to Video Marketing Stars: The Sticky Story
October 03, 2023 01:24 - 38 minutes - 52.5 MBDuring the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process. In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of thei...
The Power of Showing up on Video with Kate Toon
September 25, 2023 18:00 - 37 minutes - 51.6 MBIn this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone. Kate Toon is an award-winning business mentor and digita...
Video Strategist Toolkit Part 7: Production
September 21, 2023 20:00 - 12 minutes - 17.3 MBVideo production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget all...
Video Strategist Toolkit Part 6: Metrics
September 20, 2023 20:00 - 7 minutes - 9.75 MBMetrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos. In this ...
Video Strategist Toolkit Part 5: Optimisation
September 19, 2023 20:00 - 8 minutes - 11.4 MBVideo optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques. In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation
Video Strategist Toolkit Part 4: Distribution
September 18, 2023 22:18 - 8 minutes - 12.3 MBDistribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in inv...
Video Strategist Toolkit Part 3: Content
September 18, 2023 02:51 - 9 minutes - 13.1 MBIn this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy. Stay tuned ...
Video Strategist Toolkit Part 2: Goals
September 16, 2023 20:00 - 10 minutes - 14.3 MBBreaking Down Video Strategy Goals: The Heartbeat of Success Hey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!
Video Strategist Toolkit Part 1: Audience
September 15, 2023 18:00 - 20 minutes - 27.7 MBDiving Deeper into Video Strategy Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.
We're Back!
September 12, 2023 01:50 - 10 minutes - 15 MBThe Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023... In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.
How to Triple Your Revenue with Reels with Austin Armstrong
May 23, 2023 18:00 - 59 minutes - 109 MBHow would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels. Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling hi...
A Mind Blowing Lead Gen Strategy for Video Marketers with Armando Leduc
May 16, 2023 18:00 - 57 minutes - 104 MBHave you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time? You have got to listen to what Armando has to share today. Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences. Armando...
Should You Start A Video Podcast? (with Brandon Birkmeyer)
May 07, 2023 18:00 - 50 minutes - 92.9 MBShould you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands. Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. B...
A.I Video Generation and the Future of Video Marketing with Josh Xu
April 27, 2023 23:46 - 40 minutes - 73.6 MBToday we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing...
It's Time to Give Your LinkedIn Some Love with Kay Ridge
April 21, 2023 10:45 - 40 minutes - 56.2 MBIn 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features? In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more. It’s time to give our LinkedIn Profiles a little love. Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to prod...
Short Form Video Strategy with Latasha James
March 30, 2023 00:06 - 18 minutes - 34.2 MBWhat if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts? In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy. Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Busines...
The One Right Video with Diana Gladney
March 20, 2023 05:38 - 21 minutes - 29.2 MBIf you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you? In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur. Diana helps busy entrepreneurs who want to learn how to use video to share their v...
ChatGPT for Video Strategists with Ben Amos
March 01, 2023 18:00 - 17 minutes - 24.2 MBIf you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy. And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Ben...
Lessons from a Year of Producing Direct Response Ads with Ben Amos
February 15, 2023 22:05 - 32 minutes - 44.4 MBIn this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget. In this episode we cover: The learnings I’ve gained about: Thumbstop ratio (3sec view / impressions) Retention / Thruplays CTR / CTP Click to purchase CPA & AOV AAC ROAS If you found this episode of value I’d love for you to reach out and let me know on Inst...
5 Tactics that CAN'T BE IGNORED in Your 2023 Video Strategy with Ben Amos
January 25, 2023 19:45 - 13 minutes - 18.1 MBIt’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year. In this episod...
[Best of 2022] Try This on Your Next YouTube Video with Jake Thomas
January 16, 2023 18:00 - 56 minutes - 77.2 MBHere's my final 'Best of' episode from the archives of 2022. Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.
[Best of 2022] Your Secret to TikTok for 2023 with Maxwell Finn
January 11, 2023 01:51 - 57 minutes - 79.3 MBWelcome to 2023! Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series. This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.
Playing a Bigger Game in Your Video Business with Bill Baraona
December 20, 2022 01:10 - 38 minutes - 52.7 MBBuilding a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you sur...
The Elusive ROI for Short-Form Video with Jon Loomer
December 13, 2022 23:39 - 43 minutes - 39.9 MBOne of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace. And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-f...
Why LESS professional video could do MORE for your business with Ben Amos
December 08, 2022 01:07 - 10 minutes - 14.9 MBThis might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business. What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy. Now, don’t get me wrong. There is absolutely a critical place in an effective full...
Understanding Leverage in Video Marketing with Ben Amos
November 22, 2022 22:52 - 14 minutes - 20.6 MBLeverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains. As a business owner and entrepreneur, we're often dealing with a limited amount of resources, be it time, money or team, on our mission to change the world through our products or services. And here’s the good news, I believe on...
How Businesses Are Using Video Into 2023 - Survey Results with Ben Amos
November 16, 2022 07:00 - 22 minutes - 31.4 MBWhat do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out! In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarke...
Creating More Sales With Video Marketing with Ben Amos
November 07, 2022 20:55 - 8 minutes - 12.2 MBSo, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales really come from and how can video marketing influence this? In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Ben Amos LinkedIn Ben A...
How to Become an Elevated Entrepreneur with Chris Ducker
October 25, 2022 00:46 - 41 minutes - 56.5 MBLet me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need. In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in. Chris is a serial entrepren...
Building Confidence As a Video Strategist with Cass Daniels
October 18, 2022 03:52 - 40 minutes - 55.2 MBTo really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business. This is the critical difference that becoming a Video Strategist can have...
Mastering Video Optimisation Part 2 - Algorithm with Ben Amos
October 03, 2022 20:15 - 8 minutes - 11.6 MBOne of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms. Links mentioned in the show: Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos If ...
Mastering Video Optimisation Part 1 - Audience with Ben Amos
September 27, 2022 01:45 - 12 minutes - 17.1 MBIn this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online. Let’s dive in to the first type of optimisation, Audience Optimisation Links...
Why Most Video Testimonials Suck with Casey Hill
September 19, 2022 23:04 - 43 minutes - 60.3 MBMost testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode. In this episode we cover: A short intro to Casey and Bonjoro. Why most testimonials / reviews suck....
How to Scale TikTok Creative with Maxwell Finn
September 12, 2022 23:52 - 51 minutes - 71.4 MBThere’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar. But as video producers, how should we be thinking about advertising creative for TikTo...
A YouTube Titles Masterclass with Jake Thomas
September 05, 2022 23:34 - 54 minutes - 75.3 MBHave you ever been to a library where they’ve removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It’s no surprise that it’s how we label and present things to an audience that can make or break its success. And when it comes to video content on YouTube, the title of the video is one of the most important things to get right. Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generate...
A Quick Update from Ben
July 19, 2022 05:04 - 3 minutes - 3.02 MBG’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon. But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now. Why? We’ll a few things really. First of all, I am deep into an exciting new brand refresh fo...
How to Identify and Attract the Right Business with Ben Amos
July 07, 2022 04:00 - 14 minutes - 20.2 MBNo matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity too. And it all starts with a hedgehog. Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the ...