Partner enablement in B2B and B2B2C environments
Trust Enablement's Podcast - Coffee, Collaboration, and Enablement
English - March 03, 2021 00:00 - 25 minutes - 34.5 MB - ★★★★ - 8 ratingsBusiness sales enablement enablement sales business revenue enablement sales training sales coaching Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Development an SDR team, from hiring through onboarding and beyond
Next Episode: Andrew Horton discusses rich learning ecosystems
In this session, Richard Bristol, Principal and Founder of Bristol Advisory, LLC, joined The Collaborator to share his thoughts on GTM Strategy - Direct and/or Indirect considerations, and then move into Partner Enablement with a focus on enterprise and B2B/B2B2C.
We covered a lot of interesting ground, including:
1️⃣ How do you extend beyond internal sales enablement to what your partners need to be successful.
2️⃣The need for custom-tailored packaging of materials for partners to maximize the value of what you deliver to them for their customers.
So much goodness in this conversation.
Give a listen and remain curious.