649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

English - December 21, 2023 11:00 - 39 minutes - 36.5 MB - ★★★★★ - 26 ratings
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Previous Episode: 648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

Next Episode: 650 | News from the EDGE | Week of 12.25.2023

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.

Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.

The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web!

[00:02:58] Introducing Elizabeth Marsten

[00:04:12] Who are Key Influencers in Retail Media?

[00:06:38] Understanding the High Intent Consumer

[00:11:22] EDGE of the Web Title Sponsor: Site Strategics

[00:13:19] How Can You Predict Consumer Purchasing?

[00:16:42] Demonstrating Products in Real Time With Livestream Shopping

[00:21:10] EDGE of The Web Sponsor: Hostinger

[00:22:13] Data Privacy and Surveillance Moving Forward

[00:25:40] Implications of Targeting Consumers Based on Highly Personal Data

[00:29:37] Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?

[00:31:33] EDGE of The Web Sponsor: Wix

[00:33:10] Are We Going To Lose Third-Party Cookie Access?