EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
764 episodes - English - Latest episode: 22 days ago - ★★★★★ - 26 ratingsEDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Episodes
673 | News from the EDGE | Week of 4.1.2024
April 02, 2024 20:46 - 40 minutes - 37.5 MBErin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers...
672 | Reflecting on SEO and Web Development History w/ Simon Cox
April 02, 2024 00:01 - 37 minutes - 34.9 MBJoining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over...
671 | News from the EDGE | Week of 3.25.2024
March 27, 2024 00:44 - 44 minutes - 41.4 MBErin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would...
670 | The GA4 Concert and Afterparty w/ Brie Anderson
March 15, 2024 22:33 - 44 minutes - 40.5 MBWelcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an an...
669 | News from the EDGE | Week of 3.11.2024
March 12, 2024 20:57 - 41 minutes - 38.1 MBTikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep yo...
668 | Rocking Out GA4 w/ Brie Anderson
March 11, 2024 18:40 - 41 minutes - 38.5 MBThis week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today. Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migrat...
667 | News from the EDGE | Week of 3.4.2024
March 06, 2024 22:45 - 40 minutes - 37.2 MBThere’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up ...
666 | Design Thinking for SEOs w/ Ola King
February 29, 2024 18:13 - 43 minutes - 40.4 MBOla King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experien...
665 | News from the EDGE | Week of 2.26.2024
February 27, 2024 18:14 - 45 minutes - 42.4 MBGoogle Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google’s Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain't us’, as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit - who’s rankings have been off the charts… coincidence? Don...
664 | Search Experience Optimization w/ Ola King
February 22, 2024 18:20 - 43 minutes - 40.4 MBOla King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE! K...
663 | News from the EDGE | Week of 2.19.2024
February 20, 2024 13:52 - 39 minutes - 35.8 MBThe EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, ...
662 | Local SEO and Google SGE w/ Greg Gifford
February 15, 2024 18:28 - 54 minutes - 50.2 MBGearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It’s time to master your SEO at a local level this week on the EDGE of the Web! ...
661 | News from the EDGE | Week of 2.12.2024
February 14, 2024 16:58 - 36 minutes - 33.6 MBGoogle has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase? AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one… you’re not the first! Please, it’s time to let go of the disavow tool finally. Catch up...
660 | How To Dominate Your Local SEO w/ Greg Gifford
February 09, 2024 20:53 - 49 minutes - 45 MBGreg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step i...
659 | News from the EDGE | Week of 2.5.2024
February 06, 2024 15:57 - 37 minutes - 34.7 MBHot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni. The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps. Come join us on the EDGE for this week’s latest SEO news, and please remember to ...
658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy
February 01, 2024 17:38 - 46 minutes - 42.4 MBWelcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers. Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your co...
657 | News from the EDGE | Week of 1.29.2024
January 31, 2024 18:11 - 43 minutes - 40 MBSGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What’s next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fr...
656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy
January 25, 2024 17:11 - 43 minutes - 39.7 MBJoining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid e...
655 | News from the EDGE | Week of 1.22.2024
January 23, 2024 16:51 - 43 minutes - 40.3 MBWelcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward. In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words - Skynet. Is AI getting out...
654 | Breaking Through the SEO Ceiling w/ Todd Friesen
January 18, 2024 11:00 - 50 minutes - 46.6 MBOvercoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series. Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team. Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative...
653 | News from the EDGE | Week of 1.15.2024
January 16, 2024 16:54 - 40 minutes - 37.6 MBA new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency. Plus, Microsoft and Google are battling as they each make big moves in the A...
652 | Building SEO For Long-Term Growth w/ Todd Friesen
January 12, 2024 21:57 - 41 minutes - 38.2 MBFormer Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru. Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of exten...
651 | News from the EDGE | Week of 1.1.2024
January 05, 2024 14:49 - 39 minutes - 36.3 MBCookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users - but there’s a catch… Google says cookies are coming to an end. Ac...
650 | News from the EDGE | Week of 12.25.2023
December 28, 2023 17:26 - 41 minutes - 38.4 MBBuckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin’s mother-in-law out of this already? On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, and SEO's 2024 crystal ball (think personalization and AI whispers). Plus, Google's ad experiments and WordPress' competitive platform exodus guides. Grab your existent...
649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten
December 21, 2023 11:00 - 39 minutes - 36.5 MBWelcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavio...
648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
December 18, 2023 22:51 - 40 minutes - 37.4 MBA four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces. Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels...
647 | News from the EDGE | Week of 12.14.2023
December 14, 2023 19:58 - 36 minutes - 33.9 MBRock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemini. We cover the model's various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool's debut video. Covering other AI and marketing news, including X's chatbot, Grok, the AWS and NVIDIA partnersh...
646 | Your GA4 Health Check w/ Dana DiTomaso
December 09, 2023 14:34 - 46 minutes - 42.6 MBAre you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace. Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsu...
645 | News from the EDGE | Week of 12.05.2023
December 06, 2023 17:28 - 32 minutes - 30.5 MBWelcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agrees to fork up a hefty sum to Canadian publishers in light of the Online News Act. Google complies to U.S antitrust lawsuit, revealing how many websites are actually indexed on the web. OpenAI is under notable changes, revealing an early 2024 release date of GPT Store shortly after the return of...
644 | The Role of the Agency and GA4 w/ Dana DiTomaso
December 02, 2023 17:25 - 39 minutes - 35.9 MBThis week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients. Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved fr...
643 | News from the EDGE | Week of 11.20.2023
November 22, 2023 20:46 - 37 minutes - 34.7 MBWelcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the...
642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!
November 20, 2023 19:32 - 1 hour - 70.6 MBThe EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights...
641 | News from the EDGE | Week of 11.13.2023
November 14, 2023 23:04 - 42 minutes - 38.9 MBIncoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers wit...
640 | Optimizing a Headless CMS w/ Lidia Infante
November 03, 2023 21:59 - 48 minutes - 45.2 MBWe welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the tradition...
639 | EDGE Flash: Google’s Knowledge Vault Opened Up w/ Jason Barnard
November 02, 2023 00:40 - 32 minutes - 30.3 MBWe have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this ...
638 | News from the EDGE | Week of 10.30.2023
October 31, 2023 20:27 - 40 minutes - 37.2 MBLooking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google ...
637 | Decoding User Intent w/ Lidia Infante
October 26, 2023 18:41 - 42 minutes - 38.7 MBJoining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Pl...
636 | News from the EDGE | Week of 10.23.2023
October 24, 2023 20:27 - 37 minutes - 34.6 MBFor marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into inter...
635 | Questionable Practices Associated With Google Ads w/ Greg Finn
October 19, 2023 18:41 - 38 minutes - 36.1 MBThis week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best inter...
634 | News from the EDGE | Week of 10.16.2023
October 18, 2023 12:18 - 31 minutes - 28.9 MBDid You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to t...
633 | Mastering The Holistic SEO Process w/ Eli Schwartz
October 13, 2023 17:31 - 45 minutes - 41.7 MBEli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental chang...
632 | News from the EDGE | Week of 10.09.2023
October 11, 2023 02:55 - 34 minutes - 31.8 MBYou Thought Your AI Chats Were Private Didn’t You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween s...
631 | Foundational SEO Strategy w/ Eli Schwartz
October 06, 2023 11:19 - 36 minutes - 33.4 MBTranslating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how wi...
630 | News from the EDGE | Week of 10.02.2023
October 05, 2023 00:15 - 48 minutes - 44.7 MBIs This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps! Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might no...
629 | Utilizing Google Analytics 4 w/ Matt Holz
September 29, 2023 15:47 - 40 minutes - 37.1 MBSustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everyt...
628 | News from the EDGE | Week of 9.25.2023
September 27, 2023 12:34 - 35 minutes - 32.3 MBGoogle Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the c...
627 | Leveraging the New Tools in GA4 w/ Matt Holz
September 22, 2023 19:19 - 40 minutes - 36.7 MBUnleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impact...
626 | News from the EDGE | Week of 9.18.2023
September 20, 2023 19:56 - 47 minutes - 43.4 MBGoogle’s At It Again... Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horiz...
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
September 18, 2023 12:02 - 44 minutes - 40.8 MBContent strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delive...
624 | News from the EDGE | Week of 9.11.2023
September 13, 2023 19:23 - 40 minutes - 36.6 MBWe’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me? *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by goin...